13/02/2025
Love this ❤️🐶🐾
The Reality of Being a Natural & Holistic Canine Health Creator💚🐾
For the past seven years, my life has revolved around researching, writing, and sharing content in the natural and holistic canine health space. I’ve never been someone with a massive following, and for most of that time, I was more comfortable contributing my work to other people’s groups and causes rather than focusing on building something of my own.
Over the years, I’ve had graphics and posts go viral, articles shared widely, and moments where my work reached an audience far beyond what I ever expected. But what many don’t realise is that for every post that goes viral, there are 150 more that only reach a fraction of that audience. Creating meaningful, well-researched content takes time, and not every post gets the recognition it deserves. That’s the nature of this work, and for a long time, I was okay with that.
But in October 2024, after years of encouragement from close friends and colleagues, I finally decided it was time to branch out and build my own foundation— The Balanced Canine, a space where I could share my work in a way that truly aligned with my values.
If you’re part of our group and a “Balancer,” you’ll know that our team is built on a foundation of well-researched information, expertise, and legitimate qualifications. We don’t do fads, we don’t spread misinformation, and we work hard to ensure the advice we share is solid and science-backed.
This past week, a few of our public page (The Balanced Canine) posts have gone viral. I’ve had that experience before, but this time, it feels different. This time, it’s my community, my team, and our shared vision that’s growing. While The Balanced Canine is still in its early stages, the foundation is strong, and I’m incredibly proud of the team we’ve built—some of whom bring essential qualifications to help guide and support our members in a responsible, informed way.
So, if there’s one thing I want to say, it’s this: celebrate the people behind the viral posts before we lose them. Content creation—especially in a space where integrity and accuracy matter—can be exhausting. It takes a team, it takes time, and it takes an immense amount of passion and dedication.
Thank you to the TBC team for giving your time and knowledge so generously. And an extra special thank you to Melinda—who had so many reasons to walk away but still believed in me, cheered me on from day one, and chose to be part of this journey. I couldn’t have done this without you.
Here are some of my favorite creators/small businesses that inspire, educate & provide quality products for dogs:
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Carnivorous Cravings
Doopie Dog Training & Behaviour
Poochie Park and Poochie Pantry Raw dog food Supplies
Hozho Hounds
Paws Naturally
Embark Pet Services
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The Holistic Dog Health Coach
Peak Dog Nutrition & Wellness
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Biome4Pets
EAT Raw
If everyone who saw this post, tagged their favourite creators and educators - we can help more pet parents learn more about keeping their dogs enriched, happy & healthy, for free! 🥰🐾
Here’s to building something that truly makes a difference. 💚🐾
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