The Bearded Pooch

The Bearded Pooch We are The Bearded Pooch, a salon based and mobile dog groomers, providing a gentle and caring groom Please message for more details.

The Bearded Pooch (formerly Shampoochies) was started by Gemma in 2014, inspired by her Giant Schnauzer, Euston. What started as one woman in her van, quickly grew to a husband and wife team, and in recent years has added more team members and a busy, state of the art grooming salon in 2 fantastic locations. Our skilled groomers use the latest equipment, technologies and skills to ensure your pets

look great and feel great after their treatments. We offer grooming for all breeds large or small, and services include nail clipping, ear cleaning, body styling, deshedding and much more. We have 2 sites - Hawgrip Plant Centre - Enderby & Palmers Garden Centre - Ullesthorpe. We look forward to seeing you and your poochies soon!

Full house on a Friday!! So today marks 8 weeks since our crazy period in December and wow have we felt like it was that...
07/02/2025

Full house on a Friday!! So today marks 8 weeks since our crazy period in December and wow have we felt like it was that busy week repeated again! Thank you all as always! Here are this week’s Friday picks!

Daisy - Mini Schnauzer by Gemma
Ronnie - Coton de Tulear by Alex
Rocco - Cavapoo by Di
Walter - Lhasa by Jodie
Stanley - Yorkie by Mia
Teddy - Poochon by Jess
Lucky - Maltipoo by Louise
Triggar - Lab x Goldie by Fran

Who’s the odd one out this week? 🤔

❤️ 🌹 Who will be Jadoo’s valentine? 🌹 ❤️ **yes that is all the hair that was de-shed from him today!
06/02/2025

❤️ 🌹 Who will be Jadoo’s valentine? 🌹 ❤️

**yes that is all the hair that was de-shed from him today!

Last call for the seminar happening this Saturday in Leicestershire, Midlands - only £40! We. are very excited to be abl...
03/02/2025

Last call for the seminar happening this Saturday in Leicestershire, Midlands - only £40!

We. are very excited to be able to announce that the incredible Cassandra Stephens from is going to be doing a Model Dog seminar. Cass is very well known in the grooming world for her incredible and award winning model dogs.

Whether you are looking at competing in a Model Dog class or just curious on how it is done - this is for you!

Seminar - Cass will be hosting a demonstration on how to prep, create, carve and colour a Model Dog in a seminar setting. You will be watching Cass create from start to finish with the opportunity for questions and to really understand what model dogs are about. This will be Saturday 8th Feb 2025 9-12.30 - £40

Book now to avoid disappointment for the seminar! Message us - The Bearded Pooch for invoice and payment details.

Leicestershire, Midlands

Happy Fri-yay✨Another busy week pampering your pooches! Here’s this weeks favourites: Summer - Cavachon by Gemma Willow ...
31/01/2025

Happy Fri-yay✨
Another busy week pampering your pooches!
Here’s this weeks favourites:

Summer - Cavachon by Gemma
Willow - Labradoodle by Alex
Otto - Irish red setter by Di
Frank - English bull dog by Jodie
Rolo - Shihpoo by Mia
Ralph - Cotton de Tulear by Louise
Pippa - Cocker spaniel by Jess
Ice - Springer spaniel by Fran

Have a lovely weekend all! 🐾💕

30/01/2025

CALLING ALL CANINE PROFESSIONALS 📣

📆 Sunday 13th April 10am - 3:30pm

Whether you’re a groomer, trainer, dog boarder or running a day care business, we’re bringing you an unmissable event to help broaden your knowledge of canine pain.

We’ll be welcoming the wonderful Yaz from Yorkshire Pooches Therapies as she covers everything from;

🐩 Canine Anatomy
🐾 Common Musculoskeletal conditions
🐕 How to identify gait abnormalities
⚡️ Mechanics of pain
🐕‍🦺 Behaviour and pain
📚 Case studies and applying the days knowledge

Growing our understanding of how our furries manage and portray pain is key to the service and care we provide. Understanding how to interpret pain and its effect on behaviour and the like, can strengthen our communication with the dogs we work with on a daily basis.

I honestly couldn’t be more thrilled to be bringing such an invaluable event to Hurley's 🙏🏼

🎟️ Limited tickets available via link in comments
☕️ Light refreshments provided
🏅 Certificate of attendance upon completion

Saturday Super 🌟🌟🌟🌟🌟🌟🌟🌟As we approach the last week of Jan - this marks the restarting of our students in  - we are offe...
25/01/2025

Saturday Super 🌟🌟🌟🌟🌟🌟🌟🌟

As we approach the last week of Jan - this marks the restarting of our students in - we are offering 40% off for all those that book in our academy - the groom will be with students under the supervision of Gemma - let us know if you are interested!

Anyway here are the stars from this week…

Hunter - Cocker Spaniel by Gemma
Red - Mix Breed by Alex
River - Cocker Spaniel by Di
Wilma - Golden Doodle by Jodie
Bertie - Cockapoo by Mia
Teddy - Schnoodle by Louise
Jet - Poodle by Jess
Rosco - Cavapoo by Fran

We are very excited to be able to announce that the incredible Cassandra Stephens from The Poochery Dog Grooming is goin...
23/01/2025

We are very excited to be able to announce that the incredible Cassandra Stephens from The Poochery Dog Grooming is going to be doing a Model Dog seminar. Cass is very well known in the grooming world for her incredible and award winning model dogs.

Whether you are looking at competing in a Model Dog class or just curious on how it is done - this is for you!

Seminar - Cass will be hosting a demonstration on how to prep, create, carve and colour a Model Dog in a seminar setting. You will be watching Cass create from start to finish with the opportunity for questions and to really understand what model dogs are about. This will be Saturday 8th Feb 2025 9-12.30 - £40

We are expecting this to be quite popular - the workshop has already sold out - book now to avoid disappointment for the seminar! Message us The Bearded Pooch for invoice and payment details.

Leicestershire, Midlands

What a fantastic couple days at the  POWOW Event!!As training providers it’s rare we get chance to meet with each other ...
20/01/2025

What a fantastic couple days at the POWOW Event!!

As training providers it’s rare we get chance to meet with each other so events like this are key to getting to know the iPET Team and fellow training providers! and Gemma have attended this event, listened to various speakers, seen birds of prey in action and met some amazing people with the same passion as us to deliver the highest standard of training possible!

…and we won an award!!! Runner up for the Andis Dog Grooming Tutor of the Year! To even be nominated for an award is truly amazing so thank you so so much for those that nominated. To then be given an award is amazing! It means so so much! THANK YOU! 🤩

Super star Saturday! Thank you for keeping us busy this week - we know how restrictive January can be sometimes in more ...
18/01/2025

Super star Saturday! Thank you for keeping us busy this week - we know how restrictive January can be sometimes in more ways than one! Here we have this weeks stars:

Penny - Bichon by Gemma
Ted - Maltipoo by Alex
Charlie & Lola - Cockapoos by Di
Pablo- Mini Schnauzer by Jodie
Nelly - Shih Tzu by Louise
Buck - Cockapoo by Jess
Rockie - Cockapoo by Fran

We have the above spaces this week at Enderby and Ullesthorpe - message us to get booked in! We have a couple spaces nex...
14/01/2025

We have the above spaces this week at Enderby and Ullesthorpe - message us to get booked in!

We have a couple spaces next week as well! Open to new customers at both sites…

🌟Super Saturday stars🌟Here’s our roundup of pretty pooches this week: Clouse - Timber dog by Jodie Bertie - shih tzu x b...
11/01/2025

🌟Super Saturday stars🌟
Here’s our roundup of pretty pooches this week:

Clouse - Timber dog by Jodie
Bertie - shih tzu x bichon by Di
Freddie - Cockapoo by Mia
Roux&Barley - miniature dachshunds by Louise
Odin - Doberman x bully by Jess
Barney - Cockapoo by Fran

Enjoy the rest of your weekend everyone!🥶🐾

We have had a couple of last minute appointments come available for Saturday due to rescheduling - message us to book in...
08/01/2025

We have had a couple of last minute appointments come available for Saturday due to rescheduling - message us to book in…

Honoured to be nominated 2 years in a row for tutor of the year! Thank you 🙏🏻 Myself and  will be attending the awards c...
07/01/2025

Honoured to be nominated 2 years in a row for tutor of the year! Thank you 🙏🏻

Myself and will be attending the awards ceremony next weekend 19th/20th Jan - regardless of the outcome we look forward to networking with the other training providers of the !

Happy New Year 🥳 A couple of us have already started back to work however this week we will all be back - well rested an...
06/01/2025

Happy New Year 🥳

A couple of us have already started back to work however this week we will all be back - well rested and recovered from Christmas. We hope you all had a lovely festive period and New Year. Looking forward to seeing you all and what 2025 brings us…

Happy New Year 🥳A massive thank you to each and every one of you for your support this year and every year! The only way...
31/12/2024

Happy New Year 🥳

A massive thank you to each and every one of you for your support this year and every year! The only way we do matching PJs is if they are branded - massive thank you to for making the matching PJs happen!

We are looking forward to seeing what 2025 brings for us all!

🎄 Merry Christmas🎄 Thank you all so so much for your support, generosity and kindness in the run up to Christmas! We all...
25/12/2024

🎄 Merry Christmas🎄

Thank you all so so much for your support, generosity and kindness in the run up to Christmas! We all feel very spoilt! Well done to the team for working flat out not just in December but all year long! Being a team of 8 split across 2 sites can be challenging to not only build relationships between each other but manage our customers as well! We make it work and we all work so well together and we enjoyed a lovely meal out on Saturday to catch up and relax! Thank you all again!

We are all taking a well deserved break so responses to messages are on hold whilst we recover - have a lovely Christmas and we will see you on the other side!

Left to right: Fran, Di, Gemma, Mia, Jess, Louise, Jodie & Alex

Friday post incoming! (Yes I’m aware it’s Sunday!) this week has just been one big blur! Sorry for the late posting but ...
22/12/2024

Friday post incoming! (Yes I’m aware it’s Sunday!) this week has just been one big blur! Sorry for the late posting but here are the last Friday dogs of 2024…

Dennis - Poochon by Gemma
Robyn & Bailey - Pug x Bichon & JRT x Bichon by Alex
Lenny - Shihpoo by Di
Penny - Shihpoo by Jodie
Kobi - Mauritian Street Dog by Mia
Zelda - Shih Tzu x Yorkie by Louise
Dave - Labradoodle by Jess
Lady - Labradoodle by Fran

A couple of us are still in for a couple days next week but half the team are now signed out for the year so responses will be slower whilst we catch up on sleep!

Address

Hawgrips Garden Centre, Seine Lane
Leicester
LE194PD

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Our Story

We are a husband and wife team - Gemma and Alex! We have both lived in Leicester all our life and up until 2014 we both worked in an office doing a 9am - 5pm shift. However, Gemma was made redundant and whilst this is generally taken as bad news, Gemma took this as an opportunity to start something new and something that she enjoys. Dog grooming has been something that Gemma has been interested in since she bought home Euston at 8 weeks old (he's the handsome man on the home page) - he is a Giant Schnauzer. Gemma has groomed him since he was a young puppy and he is who we have to thank for getting us both into grooming professionally. Dogs are amazing animals and they never fail to make you laugh. You cannot beat the love and happiness that they give you that moment you walk in the house after being away from them.

After being made redundant Gemma decided to gain a professional qualification in dog grooming. She gained her City & Guilds Level 2 for Dog Grooming Assistants qualification in April 2014. Although the City & Guilds qualification is not a requirement to move into a dog grooming career, she felt that she could not go into this industry until she had gained a full understanding in regards to the care and grooming requirements of some many different and amazing breeds of dogs. After only 18 months into starting the business Gemma was full and had to close her books to any new customers. At this point Gemma decided to train Alex in the hope that we could get Alex to the standard of a fully trained dog groomer to be able re-open the books to new customers. Alex succeeded and took delivery of his mobile grooming van in March 2018.

He got so busy that he took the decision to also leave his 9am - 5pm job in May 2019 and has been working as a full time dog groomer ever since and never ever looked back! We are both extremely passionate about dogs and the joy that they bring to their families. We find an amazing amount of satisfaction in beautifying these amazing animals.

Ok, that is a very short snapshot of us - we hope to meet you very soon!!