ITC Reefculture

ITC Reefculture ITC Reefculture are a British Manufacturer who produces unique, high quality aquarium equipment This is our office address

Craig’s up at The Reef Experience today for their Second Birthday!  Our new PARwise PRO is the winner today! CPUR is the...
14/12/2024

Craig’s up at The Reef Experience today for their Second Birthday! Our new PARwise PRO is the winner today!

CPUR is the hot 🔥 topic - allowing users to drive coral growth by tuning their lights and getting coral placement right every single time!

Thanks to everyone we’ve talked to so far we’ve had some awesome conversations and we appreciate how much you value cPUR are the new lighting standard ☀️ !

Available now from all reputable retailers!

Learn more at www.itcreefculture.com

Check out CoralVue's Holiday Special - Some of their top product picks this year - The O.G of all light meters PARwise m...
04/12/2024

Check out CoralVue's Holiday Special - Some of their top product picks this year - The O.G of all light meters PARwise makes the top pick!

Thanks Guys!! Keep up the good work - we ❤️CVtv!

In this episode of CVtv, hosts David D'Aquin and Carlos Chacon share CoralVue employees' favorite products they use on their personal aquariums. From unexpec...

We had so much fun Swallow Aquatics Rayleigh open evening last week! Thanks for having us guys!Next The Reef Experiencel...
03/12/2024

We had so much fun Swallow Aquatics Rayleigh open evening last week! Thanks for having us guys!

Next The Reef Experiencel the way up north… for The Reef Experience in Durham for their 2nd Birthday - Saturday 14th Dec!

26/11/2024

UK Reefers - Come down to Swallow Aquatics Rayleigh tomorrow night for talk from Craig on our brand new PARwise PRO - followed up by a talk from our awesome friend Claude Schuhmacher of Fauna Marin on the new BOLUS method!

MACE at Vivarium 2024 We’re with De Jong Marinelife! Come by and see us! 😍 🚀
23/11/2024

MACE at Vivarium 2024 We’re with De Jong Marinelife! Come by and see us! 😍 🚀

With over 2 years extensive development, utilising the latest technology, we are delighted to bring you our new innovati...
21/11/2024

With over 2 years extensive development, utilising the latest technology, we are delighted to bring you our new innovation. Our users asked us for extra measurement range in the low end of the spectrum, below 400nm, and a more simplified way to understand optimal lighting in one place, rather than having to cross reference DLI, Spectrum and PAR.

During that time, we have been working on a new calibration routine which is significantly more in depth in order to deliver some of the additional features that we now have, including the increased detection range of 350 to 1100nm up from (380 to 800nm) and other features such as cPUR, YPF, CQS, and CRI.

We are delighted to have achieved this goal with the outcome being: PARwise PRO.

Light changes with depth and clarity so too does the requirements of plants and animals. PARwise Pro – takes PAR and Spectrum together to give you cPUR – an accurate comparative measurement of what corals actually need making measuring light even easier.

PARwise Pro measures cPUR, PAR, Spectrum, DLI, Kelvin & Lux and now comes with a further 7 light measurement features:

YPF
CRI
CQS
Purity
Dominant Wavelength
CIE XY
FW/SW Calibrated

NEW: Spectrum detection range. Our spectrum measurement now encompasses Near UV-A & Infrared – Picking up all the important NUV wavelengths for corals and wasted energy in heat from IR! - Helping you avoid nuisance algae growth

NEW Colour Rendering Index: CQS

NEW correction factors. Now – when you select the sensor icon, you get the option to choose whether you’re measuring in air, freshwater and saltwater – there are very slight refraction differences for saltwater vs freshwater in science – so this is now included for added perfection. It’s now easier to tell which mode you’re in as well with new icons and dashboard graphics.

NEW cPUR Daily Light Integral (DLI) is based on the PAR spectrum – in order to replace this outdated measurement, we now have cPUR Light Integral to use. This gives us the ability to measure the suitable coral light levels over time, using the cPUR weighted result.

NEW YPF - (Yield Photon Flux) measures the effectiveness of light wavelengths in driving photosynthesis in plants

PARwise Pro launches 22nd November

Happy Reefing Everyone!

👋 Reefing Community! We are so excited to bring you news of our latest new launch. PARwise Pro is the ground breaking ne...
20/11/2024

👋 Reefing Community!

We are so excited to bring you news of our latest new launch.

PARwise Pro is the ground breaking new product which incorporates our latest innovation: cPUR. An all new lighting measurement created for aquarists to simplify light measurements in a way that makes setting up lights and achieving perfect coral placement, the first time, every time.

cPUR (Coral Photosynthetically Usable Radiation) is the measurement that replaces the outdated PAR measurement and compares it against the actual absorbance curve of coral’s zooxanthellae and pigments – reducing the need to cross reference data.

PARwise Pro also includes a much-widened spectral range of 380nm to 1100nm with NUV detection to 350nm and calibrations for use in Air, Freshwater and Saltwater along with 7 other features!

Happy Reefing everyone! 😀

PAR alone does not tell us whether the light we’re measuring is optimal for coral growth. It is possible to have a high ...
19/11/2024

PAR alone does not tell us whether the light we’re measuring is optimal for coral growth. It is possible to have a high PAR level however, it could all be in the incorrect part of the spectrum.

As a measurement it is outdated!

The cPUR measurement only includes the light wavelengths and intensity of light that corals can use. It excludes the wavelengths that corals do not efficiently use for photosynthetic processes or fluorescent protein production. For the re**er, it’s like having a ‘PAR value’ that is relevant! This is THE new gold standard measurement for coral reef lighting.

The green background in the graph above, is the absorbance area for all coral chlorophyll and colour pigments. The blue spectrum shown (measured light using a reef LED) is compared against it, including the intensity level to give the CPUR value. Light outside of the optimal range is ignored in the result and is considered as wastage.

More info coming tomorrow so stay tuned.... 😀

Introducing!!  cPUR! 🪸☀️⛅️🪸The cPUR measurement includes only the light wavelengths and intensity of light that corals c...
18/11/2024

Introducing!! cPUR! 🪸☀️⛅️🪸

The cPUR measurement includes only the light wavelengths and intensity of light that corals can use.

It excludes the wavelengths that corals do not efficiently use for photosynthetic processes or fluorescent protein production.

For the re**er, it’s like having a ‘PAR value’ that actually is relevant!

This is THE new gold standard measurement for coral reef lighting!

We will be posting further information daily on this imminent exciting new product launch so stay tuned!

One of our lesser known but equally awesome products are our superbly engineered and PURE ceramic injection moulded frag...
09/10/2024

One of our lesser known but equally awesome products are our superbly engineered and PURE ceramic injection moulded frag Plugs!!

Keyed for excellent adhesive adhesion - perfectly clean, ICP-OES tested and exact uniform sizing every time and easier to stap extra long stalk! Increase your frag yield per rack with our commercial frag racks - CAD designed to fit the plugs perfectly. The perfect partner (not pictured)

Available in bulk quantities from 250 to 100,000's in 22 and 28mm - Drop us a message if we can help your coral farm or store today! Shipped worldwide 😍🇬🇧 🪸

Awesome SPS from long term user and grower Kraken Corals Limited not included!

We love giving back to our reefing community - so here's another free file for all your PARwise users out there!We've ju...
30/09/2024

We love giving back to our reefing community - so here's another free file for all your PARwise users out there!

We've just released a helpful little PARwise holder! - This uses the very commonly found 'Action Camera Mount'. You can now attach your PARwise to floating selfie sticks, clamps and many other things for use in the field or at home!

File stored at ThingiVerse! https://www.thingiverse.com/thing:6780061

Help yourselves everyone - share the love! 😍

If you didn't know - we made a free 3D Printable lens cover for your PARwise to protect the cosine corrector underneath!...
13/09/2024

If you didn't know - we made a free 3D Printable lens cover for your PARwise to protect the cosine corrector underneath! Hit the link below to download the file, then go print/get one printed!

Google Thingverse 5938958!

Who doesn't like a freebie!?

Here's one from us - to you! ❤️

A Free 3d Printable PARwise Lens Cover!

Search Thingverse for 5938958!

Wishing our friends over at CoralVue and all the affected people in the areas a safe storm passage! 🤯
10/09/2024

Wishing our friends over at CoralVue and all the affected people in the areas a safe storm passage! 🤯

We're getting ready for Francine, charging up the HYDROS Kraken Batteries, securing the HQ generators, and making sure everything's prepped. Is your aquarium prepared for the unexpected?

Living in hurricane country means we're no strangers to storm prep, but delays may still happen. Please bear with us if packages are delayed toward the end of the week. Stay safe!

Great review from DaniReef from Interzoo '24! CPUR - Watch this space! 😜 😍 ☀️🪸Thanks Dani!
28/08/2024

Great review from DaniReef from Interzoo '24! CPUR - Watch this space! 😜 😍 ☀️🪸

Thanks Dani!

Visita lo stand di ITC ReefCulture a Interzoo 2024 assieme a noi e scopri come sia stato migliorato lo spettro misurato da ParWise

04/08/2024

Pop down to CoralVue’s booth this weekend to learn more about PARwise, Reef Delete and more at the Aquashella Aquarium Festival!

24/06/2024

The new CoralVue HYDROS XHO Light looks awesome! Launched at the recent Reef-A-Palooza New York!

There’s only one tool for the job to ensure it does what it should (which it does!) that’s PARwise! 😉😍

PARwise is distributed throughout the USA by CoralVue!

Address

B1 Abbey Farm Commercial Park
Norwich
NR103JU

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Distributor of specialist equipment and solutions to the UK Marine Aquatics market.

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