Breakthrough Behavioural Products

13/12/2024

Help Your Dog Enjoy a Calm and Happy Christmas🐶

Christmas can be exciting for us but overwhelming for pets. Changes in routine, extra visitors, decorations, and fireworks can cause stress and upset your dog’s natural balance of brain chemicals.🐾

Breakthrough StartUp’s unique formula helps restore this balance, keeping your dog calm and relaxed throughout the festive season. Pair it with our Training Treats for the best results—perfect for training, distraction, or as a Christmas gift for your dog.🎁

Give your dog the gift of calm this Christmas with StartUp and Training Treats!🎅

Buy a 12kg StartUp with a bag of Training Treats and get a second bag of treats for Half Price!⬇

https://bit.ly/breakthrough-buy-one-get-one-half-price-bundle

12/12/2024

Imagine a calmer, happier dog throughout the Christmas period. Breakthrough StartUp, is designed to help your dog feel less worried and more at ease. 🐶

With its unique formula, StartUp works to gently restore the natural balance of brain chemicals, helping your dog feel relaxed, composed, and ready to face life's challenges. Give your dog the gift of feeling calm and confident this Christmas.🎁

To ensure your dog fully benefits from the StartUp diet, it is essential to continue feeding it for a minimum of 6 months. 🐾

https://bit.ly/BreakthroughStartUpDogFood

11/12/2024

Check out this blog from our sister company OSCAR Pet Foods for some cold weather safety advice for pets 🐾🐶☃

Can you feel the chill in the air? Will you see Jack Frost on your morning dog walk? Are we going to have a White Christmas? Who knows! But something we do know, is that pets can be vulnerable during the colder months, so it is important to consider their health and safety during cold weather ❄️🥶

Visit our blog "Cold Weather and Our Pets" for our guidance ⬇🐾

https://bit.ly/OSCARColdWeatherAndOurPets

10/12/2024

For some dogs, Christmas can be a stressful and worrying time. From changes to their routine, strange decorations, busy households, staying at unfamiliar homes or possibly a stay in boarding kennels. These factors can make Christmas a difficult time for some dogs. 🎄🐾

These stresses can have a negative impact on a dog's mental and physical health, with that in mind, here is a video from Breakthrough advisor Vicky Payne discussing the impact the festive season may have on your dog and how you can support them🐶⬇

https://bit.ly/supporting-your-clients-dogs-this-christmas

09/12/2024

Christmas can be a challenging time for dogs prone to anxiety. The festive season often brings increased visitors, disruptions to daily routines, and unfamiliar decorations, all of which can overwhelm a nervous and reactive dog. For dogs lacking confidence or already prone to stress, this time of year can be particularly hard—both for them and for you.🐶

Fear and anxiety are unpleasant emotions to witness in your beloved dog. These distressing emotions don’t just affect their mood—they disrupt the delicate balance of brain chemicals, potentially altering their behaviour and deepening their sense of unease. As a loving pet parent, it’s difficult to see your dog struggle, knowing how much their emotional wellbeing impacts their overall happiness and quality of life.🐾

Introducing Breakthrough StartUp can help your dog to be less worried and more relaxed. StartUp has a unique formula which helps to restore the normal balance of brain chemicals which will help your dog to become more relaxed and composed and more able to cope.🎁

To ensure your dog fully benefits from the StartUp diet, it is essential to continue feeding it for a minimum of 6 months. 🐕

https://bit.ly/BreakthroughStartUpDogFood

07/12/2024

With Christmas just around the corner our pets are more likely to be spending time with children. 🐶

Children can be overwhelming for dogs, so it is vitally important to know the warning signs that a dog is feeling stressed, in order to keep everyone safe and happy.🐕

Visit our blog "How to tell if your dog is stressed around children" for guidance🐾⬇

https://bit.ly/HowToTellIfYourDogIsStressedAroundChildren

05/12/2024

Christmas time is well known for being stressful for humans, but what about our pets? 🐶🐱

For them, the house has been turned upside down and seems to be invaded by strange objects. Furniture is moved to provide space for all sorts of decorations and the Christmas tree appears with all its lights, baubles and tinsel.🎄

Here is some guidance to help keep the festive period merry⬇

https://bit.ly/LookingAfterYourPetsDuringTheFestiveSeason

04/12/2024

Christmas is just around the corner, and there's no better time to help your dog feel calm and confident.🐶

While Breakthrough StartUp typically shows its full benefits within 3 months, you can begin to see positive changes within just 4 weeks of feeding. Starting now gives your dog the chance to feel more relaxed and ready to handle the festive season’s excitement. Don’t wait—begin feeding StartUp today to ensure your dog enjoys a calmer, happier Christmas.🎅

For optimal results, it’s recommended to continue feeding your dog Breakthrough StartUp for at least 6 months. This extended period allows the diet to provide lasting benefits, supporting your dog’s emotional wellbeing not just during the festive season, but well beyond, ensuring they stay calm, balanced, and happy in the long run.🎁

https://bit.ly/BreakthroughStartUpDogFood

03/12/2024

This photo of Junior from Dogs Trust has melted our hearts 🥹🐾☺️

Junior at Dogs Trust Harefield

02/12/2024

Make sure you've got your pet's food and presents stocked up before we close for Christmas!🎅🎄🐾

01/12/2024

Lead reactivity is a very common behavioural problem, where dogs show signs of frustration or fear when on a lead.🐕

Here is Breakthrough’s Veterinary Advisor Vicky Payne BVetMed, DipCABT (RQF level 6), GradDip VWHM, MRCVS, with her guidance for supporting a lead reactive dog.🐾⬇

https://bit.ly/training-a-lead-reactive-dog

29/11/2024

While Bonfire Night celebrations have come to an end, it is not unusual for sporadic firework displays to continue. With Christmas and New Year celebrations right around the corner, preparation is key for helping your dog cope during these distressing times.🎆

Fear and anxiety are unpleasant emotions and can affect the normal balance of brain chemicals which can have a negative effect on behaviour and escalate the intensity of these emotions. 🐶

Introducing Breakthrough StartUp can help your dog to be less worried and more relaxed. StartUp has a unique formula which helps to restore the normal balance of brain chemicals which will help your dog to become more relaxed and composed during fireworks.🐾

Start feeding a minimum of 4 weeks prior to festive celebrations – This gives your dog enough time to adapt to the diet before the stress of fireworks begins.🎇

To get the maximum effect, it's recommended to keep your dog on the diet for a minimum of 6 months. This ensures long-term benefits, even beyond the immediate stress period.🐕

https://bit.ly/BreakthroughStartUpDogFood

28/11/2024

Firework season is not over yet, with New Year's celebrations just around the corner, it is important that we are still mindful about how we are supporting dogs with firework phobias 🐾🎆

Here is Breakthrough’s veterinary advisor Vicky Payne with some guidance for supporting your clients, using Breakthrough Dog Food and Treats, interactive feeding, calming products, desensitisation and more⬇

https://bit.ly/supporting-clients-and-dogs-through-fireworks

27/11/2024

Here is some good advice from the PDSA on keeping your dogs safe during the darker Autumn and Winter evenings 🐶🐾🌃

Autumn and winter can be a dangerous time for our pets. Due to the darker evenings, road traffic accidents (RTAs) are more likely to happen at this time of year. To keep you and your pets as safe as possible, our vets have shared their top tips 🌃

Cat owners, rest assured, we have an advice post for you too. Keep your eyes peeled next week 🐱

[Visual description: Infographic detailing five dark evening safety tips for dogs. 1. Be prepared - make sure your dog is wearing a collar, tag, is microchipped, and that you have pet insurance in place. 2 - Plan your route - avoid roads without pavements and aim for well-lit areas. 3. Visibility - make sure drivers can see both of you. Your dog could wear a high visibility coat or LED collar/tag. 4. Simple commands - teaching your dog to ‘sit’, ‘wait’ and ‘walk’ will help to keep them safe when out and about. 5. Dog leads - Keep them on a short, strong lead attached to a well-fitting collar when around roads. If you’re going to take them off the lead, check that the area is safely secured so they can’t run onto any nearby roads.]

26/11/2024

Introducing Breakthrough StartUp can help your dog to be less worried and more relaxed. StartUp has a unique formula which helps to restore the normal balance of brain chemicals which will help your dog to become more relaxed and composed during the fireworks.🎆

To ensure your dog fully benefits from the StartUp diet, it is essential to continue feeding it for a minimum of 6 months.🐶

https://bit.ly/BreakthroughStartUpDogFood

25/11/2024

While Bonfire Night celebrations have come to an end, it is not unusual for sporadic firework displays to continue. With Christmas and New Year celebrations right around the corner, preparation is key for helping your dog cope during these distressing times.🎆

Fear and anxiety are unpleasant emotions and can affect the normal balance of brain chemicals which can have a negative effect on behaviour and escalate the intensity of these emotions. 🐶

Introducing Breakthrough StartUp can help your dog to be less worried and more relaxed. StartUp has a unique formula which helps to restore the normal balance of brain chemicals which will help your dog to become more relaxed and composed during fireworks.🐾

Start feeding a minimum of 4 weeks prior to festive celebrations – This gives your dog enough time to adapt to the diet before the stress of fireworks begins.🎇

To get the maximum effect, it's recommended to keep your dog on the diet for a minimum of 6 months. This ensures long-term benefits, even beyond the immediate stress period.🐕

https://bit.ly/BreakthroughStartUpDogFood