Breckland Gundog Training

Breckland Gundog Training Breckland Gundog Training in the Heart of Norfolk offers access to successful and informative gundog training whether you intend to go on a shoot or not.

Ambassador For: AK Gundog Accessories
Dogs Powered By: Essential Foods

02/07/2025

Breeding done properly 👌

01/07/2025

Ju st 10 days to go before the Letton Hall Dog Show it is great to have Dereham Dog Academy working with us to put on this fundraisJust 10 days to go before the Letton Hall Dog Show it is great to have Dereham Dog Academy working with us to put on this fundrais event.

Thank you to all the sponsors of the show Shampooches of Dereham Dog Groomers Breckland Gundog Training Paddle Paws Canine Hydrotherapy Dereham Dog Den, Chippers Sniffers, Bernice Emanuel, Hydrotherapy Harris Hounds, Hide and go Sniff Linda Hams - Dog training and Behaviour Toebean Trails and to our judge, Dawn from K9 Lifestyles Pet Dog Training

Registration starts at 10am in the walled garden, which class will you enter your dog in?

Saturday 12th July
10am - 2pm
BBQ & Cafe - we also have a bar for the event and accept cash & card

Bring the family for a friendly and fun event.

Parking is £2 per car and all show classes £3 each.

01/07/2025
When Placeboard training doesn't go quite to plan 🤭🫣
30/06/2025

When Placeboard training doesn't go quite to plan 🤭🫣

30/06/2025
Are You Ready to unleash the Potential in you and your gundog ? Announcing the launch of Breckland Gundog Club!Let’s be ...
30/06/2025

Are You Ready to unleash the Potential in you and your gundog ?

Announcing the launch of Breckland Gundog Club!

Let’s be honest. You started with a dream, didn’t you? A noble vision of a four-legged companion, striding majestically at your heel, delivering a retrieve with the gentle grace of a Downton Abbey butler.

The reality? You’re currently being towed across a muddy field by a creature that’s conveniently forgotten its own name, deaf to your increasingly frantic whistle-peeps, all in hot pursuit of a particularly insolent squirrel. You return to the car, decorated in mud, clutching a slobbery dummy (that you had to retrieve yourself), and wonder, just for a moment, if getting a goldfish would have been easier.
If this sounds even remotely familiar, then welcome. You’ve found your people.

We are thrilled to officially launch the Breckland Gundog Club, a club for the many, not just the elite; for the hopefuls, the ambitious, and those who just want to enjoy their dog without being dragged into the next county.

This isn’t your stuffy, old-school institution. This is a club founded by gundog owners, for gundog owners. People who know the sheer, unadulterated joy of a perfect retrieve… and the soul-crushing despair of watching your prized pupil gleefully bury your training dummy and refuse to disclose its location.

Meet the Committee (Our Own Motley Crew)
Leading this glorious, muddy, whistle-filled charge is a team who have been there, done that, and got the slightly-chewed T-shirt:

Steve & Suzanne Swallow (The Founders): The driving force behind Breckland Gundog Training. Steve and Suzanne have seen it all. From the lightning-fast Labrador to the Cocker with more creative energy than Picasso, they’ve dedicated their lives to helping handlers and dogs understand each other. They’re launching this club to bring that wealth of knowledge and a whole lot more directly to you.

Ed Maxim (The Reformed Client): We love Ed. Why? Because he’s one of you. In his own words, Ed’s gundog journey started with a "reasonably typical story, bought a puppy, thought it was going to be easy, it wasn't." After one particularly soul-destroying walk, a desperate Google search led him to Steve. Now a proud handler of two well-behaved dogs (don't tell him we said they're perfect), Ed is living proof that it can be done. He’s on the committee to make sure the club serves the members who are right where he was – in need of a little help, a lot of encouragement, and the right community.

Emily Williamson (The Secret Weapon): Every good team needs a secret weapon, and Emily is ours. An enthusiastic gundog owner, Emily brings the passion and the perspective of a dedicated handler. She understands the desire to build a true partnership with your dog and is passionate about creating a community where everyone feels welcome and supported, whether you're aiming for the shooting field or just a peaceful walk in the park.

So, What’s the Big Idea?
The Breckland Gundog Club is your all-access pass to the world of gundogs, right here in the heart of Norfolk. It will be a community built on shared goals, mutual support, and the collective understanding that sometimes, you just need someone to say, "Don't worry, my dog does that too."

Through an annual subscription, you’re not just joining a club; you’re unlocking a treasure chest of additional goodies:

**Exclusive Training Sessions: For those looking to enhance or polish their skills during the close season.Weekday evening training sessions and training days that are exclusively for members.

**Exclusive Discounts: Enjoy special members-only pricing on all classes and 1-2-1 gundog training with Breckland Gundog Training. Your wallet can thank us later.

**Exclusive Members Training: During the close shooting season, evening and day time training sessions.

**VIP Access: Get pre-launch, priority booking for our calendar of training days, guest trainer workshops, and fascinating talks from guest speakers. You’ll be at the front of the queue every time.

**The Community Hub: Connect with fellow gundog nuts through our private online forums and WhatsApp groups. Share your triumphs, ask for advice on your training woes, and maybe even find your new training buddy.

**The Resource Library: Gain access to our ever-expanding online portal, an exclusive members-only library packed with training videos, downloadable PDFs, step-by-step drills, and more. It’s like having a gundog guru in your pocket, 24/7.

**Shared Resources: As a community, we’ll pull together to invest in top-tier training equipment that all members can benefit from, enhancing everyone's training journey.

Our mission is simple: to build a huge resource of gundog knowledge and camaraderie here in Breckland. We want to empower you, the handler, with the resources, support, and network you need to forge an unbreakable bond with your dog and succeed with your Gundog Training Goals.

It’s time to stop dreaming of the perfect gundog and start training one, together.

Ready to join? Then WhatsApp Steve on 07795 466007 to find out how.

30/06/2025

The Puppy Class Pandemonium: Why Your Furry Disciple Deserves a Private Tutor

Let's be honest, the moment you brought that fluffy, four-legged whirlwind into your life, your social calendar probably took a nosedive.

So, the idea of a weekly puppy class, a chance to mingle with fellow bleary-eyed new parents and watch your little darling frolic with other furballs, sounds like a godsend. It's for "socialization," you chirp, a word brandished like a get-out-of-jail-free card for any and all chaotic puppy encounters.

But what if I told you that for many pups, this well-intentioned weekly jamboree is less about learning the finer points of "sit" and "stay" and more akin to a furry, four-legged rave? A whirlwind of over-excitement, a cacophony of barks, and a free-for-all buffet of sausage-flavoured bribes that sets them up for a life of selective hearing in the real world.

The truth is, while the intention behind puppy classes is noble, the ex*****on can often be a recipe for a very well-socialised, yet utterly untrainable, adolescent dog. This is where the quiet hero of the dog training world steps in: the one-to-one (121) trainer.

**The Great Socialization Myth: More Mayhem Than Manners

The primary reason most well-meaning owners flock to puppy classes is for that golden ticket: socialization. The vision is a beautiful one – a harmonious circle of puppies, politely sniffing and engaging in delightful, gentle play. The reality? Often, it's a mosh pit of overstimulated fluffballs.

Imagine, if you will, trying to learn advanced calculus in the middle of a packed rock concert. That's your puppy's brain in a typical group class. The sheer volume of new smells, sounds, and boisterous playmates can be overwhelming. Instead of learning to focus on you, their glorious leader, they're learning that other dogs are far more interesting. This can lead to a dog that pulls on the lead like a steam train every time another canine dares to exist on the same postcode, or one that completely tunes you out at the park.

A 121 trainer, on the other hand, understands that true socialization isn't about throwing your puppy into the deep end. It's about carefully managed, positive experiences. It's about teaching your puppy to be calm and confident around other dogs, not a gibbering, over-excited mess. This controlled environment allows for introductions to other dogs in a way that builds good manners, not a desperate need to greet every single dog they see.

**The Treat Trap: "Will Sit for Sausage, Otherwise, Forget It."
Now, let's talk about the currency of the puppy class: the humble treat. In a room full of distractions, trainers often have to resort to a constant stream of high-value goodies just to get a fleeting moment of a puppy's attention. While positive reinforcement is a cornerstone of modern dog training, an over-reliance on treats in a chaotic environment can backfire spectacularly.

Your clever little pup quickly learns a simple equation: Class environment + beleaguered owner waving a treat = I should probably sit. The problem arises when you're out in the real world, and a squirrel is ten times more exciting than the dried liver in your pocket. Suddenly, your previously "trained" puppy develops a convenient case of amnesia. They've become "hooked on the good stuff," a tiny gourmand who will only perform if the price is right, and often, not even then.

A 121 trainer works with you and your puppy in a real-world setting, or a calm home environment, to build a relationship based on more than just snacks. They'll help you become the most interesting thing in your dog's world, using a variety of rewards, including praise, play, and life rewards (like getting to go for that walk!). The focus is on teaching your dog to work with you, not just for you when you're armed with a pouch full of chicken.

**The Bespoke Brain: Tailored Training for Your Unique Pup
Every puppy is an individual. You might have a shy wallflower who finds the world a little scary, a boisterous bulldozer who thinks every person is a climbing frame, or a sensitive soul who gets overwhelmed by a stiff breeze. A one-size-fits-all puppy class curriculum simply cannot cater to these unique personalities and challenges.

In a group setting, the trainer's attention is divided. Your puppy's specific struggles might get overlooked in the general melee. A 121 trainer, however, is your personal puppy guru. They can tailor each session to your dog's specific needs and your training goals. Got a nippy land shark? They'll focus on bite inhibition. A puller on the lead? They'll dedicate time to loose-lead walking techniques that work for your specific breed and energy level.

This personalised approach means you see faster and more effective results. You're not wasting time on exercises that aren't relevant to your puppy's development while glossing over the issues that are causing you the most stress.

**The Long-Term Win: A Bond Forged in Focus, Not Frenzy
Ultimately, the goal of puppy training isn't just to have a dog that can perform a series of tricks in a village hall. It's about building a strong, positive, and respectful relationship with your canine companion. It's about having a dog that you can confidently take anywhere, knowing they will listen to you and make good choices.

While puppy classes can offer a fun outing, the focused, distraction-free environment of 121 training provides a much stronger foundation for a lifetime of good behaviour. It empowers you, the owner, with the skills and confidence to continue your dog's education long after the trainer has gone home.

So, before you dive into the puppy class pandemonium, consider this: are you looking for an hour of organised chaos, or are you investing in a well-behaved, happy, and attentive lifelong friend? The answer, for the discerning puppy parent, is a private audience with their very own furry disciple.

Want to find out more about our private 121 training WhatsApp Steve on 07795 466007 or email [email protected]

Absolutely, 💯% bang on the money, don't know who this chap is, the post just came up in my feed this morning, but give i...
30/06/2025

Absolutely, 💯% bang on the money, don't know who this chap is, the post just came up in my feed this morning, but give it a watch if youre sick of the 'ignore the bad treat, treat, treat the good' way of training.

28/06/2025

A lot of what we do with our pups in the early days and weeks involves "Shaping" behaviours.

Shaping behavior in gundog training, particularly with the use of placeboards, is a highly effective method for teaching complex tasks by breaking them down into smaller, manageable steps.

It relies on positive reinforcement to gradually guide the dog towards the desired final behavior.

Over the next few days we will be talking about shaping in more detail, and how it really sets the foundations solidly when it comes to training your gundog.

Meanwhile sit back and watch this 9 week old pup (A daughter of Steve's 'Chilli') start her 'Shaping' through our Placeboard training foundations.

26/06/2025

Family-owned raw pet food business in Dereham has expanded for the second time in just one year, moving to Rash’s Green Industrial Estate

25/06/2025

And now for Jet, what's he or I doing wrong?

And what would YOU do to rectify it ?

Audience participation encouraged 😁

25/06/2025

The main man 'Chilli' out in the cool this morning.

Can you spot the mistake/s?

Address

The Hollies, Church Farm, Swaffham Road
Swaffham
IP257DB

Opening Hours

Monday 9am - 9pm
Wednesday 9am - 5pm
Thursday 10am - 8pm
Friday 10am - 2pm
Sunday 10am - 8pm

Telephone

+447795466007

Website

https://www.gundogtraining-equipment.co.uk/

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