Breckland Dog Training for Puppy and Dog Training In Norfolk

30/08/2024

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29/08/2024

Well yours truly was late getting back from training the last couple of nights so the draw has been late 🫣.

Augusts lucky recipient of 3 glorious hours in the company of yours truly is....... Clare Bentley.

I will be in touch shortly Clare.

Due to the response, we will be making this a monthly thing

28/08/2024

Looking for a 121 with Steve in September?

There are only a few slots left in September for 121s. Sessions towards the end of the month and through the winter will be further limited due to the shooting season being in full swing.

At our Training Facility in Ashill (IP25 7DB) . 121 Training Sessions with Steve, here at our Ashill Training Facility.

28/08/2024

We have been asked to find new homes for a 7mth old Springer boy and a 3 year old lab cross.

Please do not comment below, if you are interested then please whatsapp me on 07795466007 for more information

27/08/2024

Deleted our last International Dog day post due to bloody spammers. ❤️ this post and one of you will be selected at random early evening by Suzanne

25/08/2024

25/08/2024

Indoor puppy classes at Dereham Dog Academy start on Wednesday at 6pm.

2 trainers (Phil and Steve) and a qualified trainer/behaviourist (Linda) with over 50 years of collective experience in the dog world at your disposal (unmattched by ANY local puppy training classes).

Book online https://bookwhen.com/derehamdogacademy

24/08/2024

Educating our clients is paramount!

Giving clients choice us paramount!

Advising clients of all the available options, equipment and methods is paramount.

Then THEY can be more informed to make a decision that suits them and their dog.

Relying on a single method, piece of equipment or our own beliefs is not going to give the clients what they need in a way they can be happy to replicate.

Slip leads suit some - not all.

Ecollars suit some - not all.

Half checks suit some - not all.

Harnesses suit some - not many.

Treat training suits some - not all.

Rewards based training suit many - not all.

So, listen to the client, watch the client, watch the dog, observe them together then decide what method, equipment, rewards you're going to offer the client. Make sure the trainer can show it working (and with their own dogs if needs be) and then you stand a chance of giving the client what they want.

You won't help the client as a one trick pony !

The client 🐕 and their owner dictate how we train them !

And only THEM !

23/08/2024

23/08/2024

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YOU PROBLEM
do your research people

20/08/2024

What do two trainers and a behaviourist have in common 🤔 you get all three when you book your puppy in for classes at Dereham Dog Academy. Over 50 years of experience of training and Behaviour in dogs available to you for an hour a week! Now that's value for money!

18/08/2024

It's always nice to hear from clients that are doing things with their dogs, but even more so when you've had a hand in their early training.

Young Ivy here was best in show at Framlingham Show today. Glenn and Louise are understandably very chuffed

Well done all x

17/08/2024

I've been saying it for many years and begun getting new clients to stop talking to their dog for 48 hours after their initial session with me.

All those that managed it were shocked at what happend as a result.

Want to find out how saying less gets you more ?

Ping me a whatsapp and book an initial consultation.

17/08/2024

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I’ve learnt a thing or two following the incorrect exposure and mistaken identity on a live which that ZG fella did 🤡

I feel like I’ve had an insight into how a preschool teacher feels when lots of children won’t play the same game because it’s not being played the way they want it to be!

- There is an army of misinformed, egotistical, self righteous individuals, who are used to spread rhetoric hyperbole (and they do it extremely well)

- Nobody, N.O.B.O.D.Y can provide the evidence of scientific study to prove the ‘claims’ of long lasting, psychological damage being a fallout from ecollar use! The topic and subject of their (force free ideology) reasoning for (quite frankly) abusing trainers who use the tool, isn’t supported by the very thing that they rely on to demonise it - SCIENCE!

We have the evidence of success, we have the dogs, we use the tool professionally - provide the funding, DO THE STUDY! Let’s put the argument to bed

- The agenda becomes VERY obvious when you take a deep dive into the ff ideology. It’s all about financial gain. We need look no further than funding being available to any study that supports their narrative. It gets quite dark when you dig a bit deeper!

- Lastly, if you are a pet dog owner and you’re struggling between owning a dog and wanting help, and not wanting to be stigmatised as a result of force free propaganda - reach out to a trainer who uses the tool ethically, professionally and successfully! Have the chat! Ask the questions! Speak to their previous clients (who nine out of ten times, would have had the same moral dilemma as you)

There IS help available to those who need it 🐕 I can personally recommend a long list of professional trainers up and down the country who use this tool with great success!

16/08/2024

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14/08/2024

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13/08/2024

Want to get your puppy off to a great start?

Our next puppy class starts Wednesday 28th August at 6pm.

https://bookwhen.com/derehamdogacademy/e/ev-slcn-20240828180000

12/08/2024

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Please think. Those who have something to gain from lying to you, rely on the fact that you will not think.

Truth doesn’t help line their greedy pockets.

Electrical potential requires much more than simply voltage. What seems like an incredibly high voltage can be absolutely harmless with the appropriate amperage and resistance being taken into account.

Those who try to alarm you by referencing ‘high voltages’ when talking about e-collars, are generally doing it to deliberately deceive you by startling and angering your emotions instead of giving you the full facts and the truth so that you can make informed decisions with full knowledge.

Don’t let them take you for a fool.

They’re reliant upon it.

10/08/2024

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100%

09/08/2024

👇👇👇👇👇👇👇 grab a coffee and take time to read

The "four quadrants" of dog training—positive reinforcement, negative reinforcement, positive punishment, and negative punishment—are based on the principles of operant conditioning, a concept from behavioural psychology. These quadrants describe how dogs (and other animals, including humans) learn from their environment through the consequences of their behaviour. Here's a brief overview:

🐶 Positive Reinforcement: Adding something the dog likes (e.g., treats, praise) to increase the likelihood of a behaviour being repeated.

🐶 Negative Reinforcement: Removing something the dog dislikes (e.g., pressure on a collar) to increase the likelihood of a behaviour being repeated.

🐶 Positive Punishment: Adding something the dog dislikes (e.g., a mild correction or an aversive sound) to decrease the likelihood of a behaviour being repeated.

🐶 Negative Punishment: Removing something the dog likes (e.g., attention, a toy) to decrease the likelihood of a behaviour being repeated.

Does the 4 Quadrants Model Work?

✅ Yes, the four quadrants are effective in influencing dog behaviour, and they have been widely validated in both experimental and applied settings. They work because they are grounded in the basic principles of learning theory, which applies to all animals.

🐶 Positive reinforcement: Is generally considered the most effective and humane approach, leading to stronger, longer-lasting behaviour change. It also strengthens the relationship between the dog and the trainer.

🐶 Negative reinforcement; can work but is less commonly used in modern dog training, as it often involves applying some form of discomfort or pressure.

🐶 Positive punishment; can stop unwanted behaviours but carries risks, such as causing fear, anxiety, or aggression, and potentially damaging the dog-trainer relationship.

🐶 Negative punishment; is often used in combination with positive reinforcement to create balanced training.

🐶 Why Is There So Much Skepticism?
The skepticism around the four quadrants, especially regarding punishment and negative reinforcement, comes from several sources:

🐶 Ethical Concerns: Many people are concerned about the ethical implications of using punishment (positive or negative) in training. Punitive methods can cause physical or psychological harm, which is why they are often criticised or avoided.

🐶 Effectiveness and Side Effects: Critics argue that while punishment can suppress unwanted behaviours, it doesn’t teach the dog what to do instead. It can also lead to unintended side effects, such as fear, aggression, or anxiety. Positive reinforcement, on the other hand, focuses on building desirable behaviours without these risks.

🐶 Misapplication: The misuse or overuse of any of the quadrants, particularly punishment-based ones, can lead to negative outcomes. Inexperienced trainers may inadvertently use these techniques improperly, resulting in ineffective training and behavioral problems.

🐶 Science and Progress: Dog training has evolved significantly, with modern trainers often advocating for force-free, positive reinforcement methods. This approach is based on newer research that emphasises the benefits of positive reinforcement over other methods. As a result, the use of punishment and negative reinforcement is often viewed as outdated or less sophisticated.

🐶 Public Perception: Influences from popular media, dog trainers, and social media can shape public opinion. Some prominent trainers advocate for punishment-based methods, while others strongly oppose them, leading to polarised views.

✅ In summary, the four quadrants of dog training are scientifically valid and can be effective when used appropriately. However, the skepticism arises primarily from concerns about the ethical implications, potential side effects, and the preference for more positive, humane training methods that build trust and cooperation between dogs and their trainers.

09/08/2024

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07/08/2024

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Abuse in dog training does happen, sadly. However, I have seen more abuse inflicted on dogs using bare hands, feet, and uncontrolled emotions rather than with any specific training tools.

It is also a misconception to believe that abuse cannot occur with positive reinforcement methods, such as using food and affection. Often, I encounter situations where positive reinforcement exacerbates a dog's anxiety and distress, rewarding the dog for simple commands while inadvertently reinforcing an unstable emotional state. Dog owners often offer affection to a dog that is clearly in a psychologically distressed state. In some cases, dogs become overly anxious and distressed in anticipation of receiving food or affection because their owners or uneducated trainers do not understand their emotional state. Should we then demonize food and affection in training because they can be psychologically damaging when not applied appropriately?

We should educate ourselves on learning theory to understand how and why a particular tool works when used correctly, rather than demonize it based on an emotive view of reality. No animal in nature can live and survive solely on positive reinforcement. Many tools are designed to mimic natural learning instincts, and understanding their proper use is crucial for effective and humane dog training.