Fluff & Crumble

14/02/2025

is feeling the love this Valentine’s Day with his biscuit selection! 😋💘 Nothing says “I love you” like a Fluff & Crumble treat, and Radley is all about spreading the love (especially when it comes to his favourite biscuits)! 💕🍪

Wishing a Happy Valentine’s Day to all the pups who love our biscuits, and a big thank you to everyone who placed an order! 🐾🌹

Use code RADLEY20 on our website to enjoy 20% off your order! But hurry! This code is only valid for the first 10 orders, so let your hoomans know if you’re craving some of our biscuits! 🐾

Huge thanks to Radley’s amazing hoomum for all these pictures!! 📸 we’re so grateful you love our biscuits so much! 🥰

12/02/2025

Who’s pup’s the bestest boy or girl? 🐶 tell them how great they are with our personalised biscuits! 🤍

Just tell us their name, breed and what they look like, and we’ll do the rest! 😁

Who thinks their pup totally deserves this? 👀🐾

10/02/2025

✨ Introducing Our First Fluff & Crumble Brand Reps! ✨

After an incredibly difficult selection process (because let’s be honest, every dog is a star!), we’re so excited to welcome .thepups .the.cockerpoo and as our very first brand reps! These pups will be bringing all the charm, cuteness, and biscuit-loving energy over the next three months, and we can’t wait for you to see them in action 😋🍪

A huge thank you to everyone who applied! Choosing just five of you was nearly impossible so we had to increase our rep slots to six! 😱

If you weren’t selected this time, please don’t worry or be disheartened ❤️ we really do love so many of you and we’d love to consider you next time! 🥰

Our next brand rep search opens in April, with the new reps announced in May. Keep an eye on our socials to find out when the application link will go live! 👀🎉🐾

07/02/2025

At Fluff & Crumble, we believe your dog should be part of every celebration and that includes Pancake Day! 🥞🐾

Our dog-friendly Pancake & Waffle Mix is full of nutritious, tail-wagging goodness, so your pup can enjoy the fun too ❤️

Just add water, bake, and serve up a flipping delicious treat! 😋

Make sure to order yours asap before they sell out! 👀

05/02/2025

“You’re my lobster” because true love for biscuits last a lifetime! 🦞🍪

Our Friends-inspired Valentine’s set is perfect for spoiling your pup whether they’re like Joey (who doesn’t share food) or like Chandler (awkward but lovable) 😋 Could these treats BE any cuter? 😉

Now, the million-dollar question… were Ross and Rachel actually on a break? Let us know in the comments! 🐾

03/02/2025

Don’t forget to place your order for Valentines biscuits before 5th February so they arrive in time! ❤️

We can’t wait to see you all with your biscuits! Make sure to post a picture and tag us so we can re-share and include you in our next Fluff Of The Month competition 🥰

Which of our valentines biscuits is your favourite? Let us know in the comments 👇🏾

01/02/2025

Is it just us, or does noble_pocketbully get more adorable every time we see him?! 😍 We are so obsessed with this handsome boy, and it’s safe to say the feeling is mutual—just look at him with his Lara the Llove Llama biscuit! 🦙🍪🤍

Use code NOBLE20 on our website to enjoy 20% off your order! But hurry! This code is only valid for the first 10 orders, so let your hoomans know if you’re craving some of our biscuits! 🐾

Huge thanks to Noble’s amazing pawrents for all these pictures!! 📸 we’re so grateful you love our biscuits so much! 🥰

31/01/2025

31/01/2025

Congratulations to our Fluff of the Month for February, ! 🐶🍪🏆🎉

Thank you SO MUCH to everyone who voted! We had over 400 votes! You’re all very loved doggos! 🥹❤️

Well done to all the runners up and thank you for entering, we’re so so grateful for you all 🥰 We’d love you to enter again next month!

Would you like to enter our Fluff of the Month competition? You could be in with the chance of winning a special biscuit bundle! 🍪

To enter, upload a snap of you with one of our biscuits to our website, OR post a picture of your dog with Fluff & Crumble biscuit on your grid and make sure to tag us! 📸🍪🩷

29/01/2025

It’s time to vote for our Fluff of the month! 🐶 who do you think should win? You can vote for more than one dog! 🐾

Vote in our stories by submitting the number of your favourite picture from this post! 📸🩷

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The picture with the most votes by the 30th January will be crowned our ‘Fluff of the Month’ for February and a special prize! 🍪🏆

We’ll be announcing the winner at 7pm on the 31st!🥰🎉

24/01/2025

Who’s pre-ordered their Valentine’s Day biscuits? 🙋🏾‍♀️😍

Our whiskers are already working their socks off preparing orders for you all! 😋

Let us know in the comments which ones you’ve ordered! Or, if you’re waiting for pay day, let us know what you’ve got your eyes on 👀👀👀

20/01/2025

Did you know there are 3 ways to get involved with Fluff & Crumble? (Apart from indulging in our irresistible biscuits, of course 😋)

1. Enter our Fluff of the Month competition! 🐶🏆

Every month, we pick one lucky pup to win an exclusive prize and be featured across our social media all month long! To enter, just upload a photo of your dog enjoying a Fluff & Crumble biscuit on our website, or share a snap on Instagram with the hashtag (don’t forget to tag us!) 📸


2. Become a Fluff & Crumble brand rep! 🍪🐶

We’re on the hunt for some pawsome pups to join the Fluff & Crumble family as brand reps! If your dog loves treats, loves posing for the camera, and can’t resist showing off their biscuit-tasting skills, we’d love to hear from you! Applications are open until 31st January, so don’t miss out—tap the link in our bio to apply 🩷

3. Be featured in our Fluff & Crumble Friends post! (previously Fluff & Crumble Fridays) 🥰
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Share your love for our biscuits and get featured on our feed with a carousel post, plus enjoy a 20% discount for you and your friends (limited to 10 uses)! All we need are at least 8 photos of your dog with 8 different Fluff & Crumble biscuits ❤️

Let us know in the comments which way you’d like to get involved—1, 2, or 3! 💗

17/01/2025

are hands down two of the cutest cocker spaniels ever, and we are completely obsessed with them! 🐶💕 They absolutely love their Fluff & Crumble biscuits, and honestly, we love them just as much!

Swipe to see a collection of very cute pictures of these two enjoying their treats…you won’t be able to handle the cuteness! 🥹🍪🐾

Use code DIGBYANDAUBREY20 on our website to enjoy 20% off your order! But hurry! This code is only valid for the first 10 orders, so let your hoomans know if you’re craving some of our biscuits! 🐾

Huge thanks to Digby and Aubrey’s amazing hoomans for all these pictures!! 📸 we’re so grateful you love our biscuits so much! 🥰

16/01/2025

Our Valentines range is available for pre-order! 💘 orders will be dispatched the first week of February 🐶🍪

This season of love isn’t just for humans, our pups deserve to feel extra special too! 🥹

Each treat is lovingly handcrafted to bring a little joy to your furry best friend ♥️

Whether it’s a sweet snack or a token of your love, these biscuits are made to be shared (well, by them at least!) 🤭

Make sure to place your order before 9th February so they arrive in time! Because love comes in all shapes, sizes, and wagging tails ❤️🐾

13/01/2025

Did you know you can create your own dog biscuit set on our website? 🍪🐶

Whatever the occasion,birthday, gotcha day, charity event, or just because, you can design a set of biscuits that’s completely unique to you and your pup! Just let us know your theme, colours, or any special ideas, and we’ll do our best to make them happen. 🥰

We’ve got over 100 biscuit designs (and more being added all the time!) plus 500+ cutters in our workshop, so there’s no limit to what we can create. Whether you want something cute, quirky, or totally one-of-a-kind, we’ve got you covered 😉

You can order as little as 10 biscuits, so it’s perfect for small celebrations or special treats. Tap the link in our stories to order, we can’t wait to see what you come up with! 💖🐾

Let us know in the comments if you have any questions or ideas! 👇🏾

10/01/2025

.based.pooch is the definition of a Fluff & Crumble superfan 😍 she absolutely lives for our biscuits, and we absolutely love her! 🥰 Just look at her living her best life at Costa with one of our treats ❤️

Honestly, she’s got us thinking… should 2025 be the year of a Fluff & Crumble X collab? Because we’re so on board with that vision! ☕🐶💭

Use code WILLOW20 on our website to enjoy 20% off your order! But hurry! This code is only valid for the first 10 orders, so let your hoomans know if you’re craving some of our biscuits! 🐾

Huge thanks to Willow’s lovely mom for all these pictures!! 📸 we’re so grateful you love our biscuits so much! 🥰

09/01/2025

🐾✨ Big news is here! ✨🐾

We’re looking for some pawsome pups to join the Fluff & Crumble fam as our brand reps! 🍪🐶 If your dog loves treats, posing for the camera, and showing off their biscuit-tasting skills, we want YOU!

As a brand rep, your pup will:
• Post 4 yummy posts per month 🍪
• Receive FREE biscuits with every launch & on their birthday 🎉
• Enjoy a special discount code to use anytime 🐾
• Be part of our pack for 3 months before we rotate reps 🐕

Applications are open now until 31st January! Tap the link in our bio to apply 🩷