The Innocent Hound

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The Innocent Hound

🐾Air-dried dog food and treats
🌾Grain-free
🐂Human-grade British meat
🇬🇧Handcrafted in Yorkshire The Innocent Hound is a family-owned British business.
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As an award-winning, innovative, pet food manufacturer based in Yorkshire, we produce a range of luxury air-dried complete food and treats for puppies and adult dogs. We combine human grade, British meat with the finest quality ingredients and our own air-drying expertise, to create healthy products that dogs adore. Our food and treats are lovingly handmade by our knowledgeable team who always strive for perfection.

24/06/2024

Introducing June's finalists. 📣

We've had so many incredible entries over the last month across our social media channels, and we were hoping you could help us find a winner!

🐶Bella - Who recently visited DogFest and came third in the 'Best Treat Catcher' competition!
🐾Clover - Celebrating his first Birthday with a well deserved pupcake!
🐶Frankie - Making the most of the nice weather on his settle mat after a long Reservoir walk.
🐾Panko - Having an afternoon nap and definitely not hiding any socks in his bed!

The hound with the most likes, laughs, or loves on their individual picture before 1:00pm on Friday 28th June 2024, will win a tote bag filled with Innocent hound goodies!
Don't forget to hashtag to be entered in next month's competition. The winner will only be contacted from our 'The Innocent Hound' accounts.

12/06/2024

Don't forget to enter our competition for a chance to win a bundle of Innocent Hound treats for your dog this month.

For a chance to win all you have to do is:
🐾Tag us in a photo and use the hashtag
🐾Tell us what your hound has been up to and why they are either innocent or not-so-innocent!

Here's last month's winner, chosen by you, Skye & Jeter. They may have been tempted with a Tuna & Crab Reward for the photo!

03/06/2024

We are going to Bramham Horse Trials this weekend! 🐾

Come and meet the team at stand 106, near the TopSpec arena and test out some of our air-dried food & treats for your hound🐶

You can also download the Defender Bramham Horse Trials App to help find your way around the show

30/05/2024

Our final taste tester for National Pet Month is Odin, head of Quality Paw-trol🐾

Odin's favourite place to go is a lake near his home, where he can watch the ducks and geese on the water. He knows he isn't allowed to do any taste testing off-site so he always takes his Simply Innocent Beef Chucks with him!

He takes his job as Quality Paw-trol very seriously and has been known to chew holes in his toys and beds, and take all the stuffing out to make sure it is all up to standard! 👀

28/05/2024

*COMPETETION CLOSED*
Introducing May's finalists. 📣

We've had so many incredible entries over the last month to celebrate National Pet month, and we were hoping you could help us find a winner!

🐾Spike & Sisi - Two German Shepherds who love competing at Canine Hoopers
🐶Rosie - The best adventure buddy, who loves exploring new walks
🐾Skye & Jeter - Two Whippets with very different personalities but both love running on the beach
🐶Jako - Who is always happy and smiling

The hound with the most likes, laughs, or loves on their individual picture before 1:00pm on Friday 31st May 2024, will win a tote bag filled with Innocent hound goodies!
Don't forget to hashtag to be entered in next month's competition. The winner will only be contacted from our 'The Innocent Hound' accounts.

24/05/2024

Our Game Picnic Bars have been going down an absolute treat!

Made with 60% British game, they're the perfect bars to feed as a high reward treat, or broken up as a few tasty bites throughout your adventures.

Ziggy made sure we brought some along for our lunch time walkies this week... We think his face says it all 👅

You can grab yours here 👉https://bit.ly/gamepicnicbars

23/05/2024

Introducing our Ruff-tomer services, Tusker! 🐶

Tusker is our newest taste tester in the team however he has quickly made friends within the department. An interesting fact about Tusker is he is named after a lager in Kenya. 🌍

He was keen for a role in the taste testers since he recently went to a family's 80th birthday party and stole some food from the buffet table! Being new to the team Tusker is currently testing out the full Innocent Hound range, which product would you recommend?

20/05/2024

Introducing our LIMITED EDITION Game picnic bars - the paw-fect treat for adventures out!

Hand-crafted here in Yorkshire, using venison, duck, cranberry & rosehip. Game picnic bars are the perfect treat for your pooch now the sun has decided to show up.

Grab yours here: https://bit.ly/gamepicnicbars

Don't hang about, as like our Strawberry crush hearts, they’re not going to be around for long!

16/05/2024

Meet the taste testers Head of Meow-keting, Alfie. 🐱

Alfie was headhunted for the role from a rescue where he spent most of his days in training, trying out all the different foods and seeing what was popular.

His favourite product to test is the Innocent Cat venison slices, however, the Duck & Venison food comes in a close second!

Some days he tells his boss Ziggy he is out filming content and doing market research but we think he is trying to become Instagram famous. 📸

14/05/2024

We are going to the Malton Food Lovers Festival next weekend! 🐾

From Saturday 25th to Bank Holiday Monday 27th, you can explore some of Yorkshire's finest produce and cooking in the heart of Malton.

The perfect day out for all the family, including your hound 🐶

Visit Malton - Yorkshire's Food Capital

09/05/2024

The taste tester Head of Canine Communications is Lilly 🐾

Lilly was set to be named Leeloo, after Milla Jovovich's role in the film The Fifth Element. However, a family vote was taken and it was decided that Lilly was more fitting.
We asked Lilly what her favourite treat was but as a true foody she just couldn't decide.

She loves to go for a walk along the river and will jump in whenever the opportunity presents itself. Lilly got her start in communications by talking her owners into taking the diversion home to stop by a little café where she always talks the owner into giving her a dog treat.

06/05/2024

Today marks the start of Dog Anxiety Awareness Week - we've come up with a few ways to help ease an anxious pet using enrichment. 💚

Learn more here: https://theinnocenthound.co.uk/blogs/the-innocent-pet-blog/enriching-our-hounds-lives

02/05/2024

To celebrate National Pet Month we would like you introduce you to some of our Innocent taste testers. First off is our CEO of Taste testing Ziggy! 🐾

Ziggy is a young boss at just 4 years old, but he keeps all the Taste Testers in line. His favourite product to test is our Beef Stew Complete food, which he says pairs perfectly with a sprinkle of Super Boost topper.

He loves a trip to the beach where he can run in big open spaces, although you won't catch him in the water!

Ziggy told us he was 100% Innocent, the question is do we believe him? 👀

01/05/2024

Happy National Pet Month! 🐶🐾

To celebrate National Pet Month we are running a special competition this May.

For your chance to win one of our tote bags filled with all your hound's favourite treats simply tag us in a photo and tell us a little bit about your hound. Don't forget to use the hashtag .

24/04/2024

**COMPETITION NOW CLOSED**

Introducing April's finalists. 📣🐾

We've had so many incredible entries over the last month, and we were hoping you could help us find a winner!

🐾 Loki- Who has just passed his Bronze Good Citizen Award
🐾 Mikey - Having sniffs and zoomies in the bluebells
🐾 Stanley - Say he doesn't know what happened to the bean bag!
🐾 Dottie - Who has been busy exploring her new home

The hound with the most likes, laughs, or loves on their individual picture before 1:00pm on Tuesday 30th April 2024, will win a £50 Innocent Hound voucher!

Don't forget to hashtag to be entered in next month's competition.
The winner will only be contacted from our 'The Innocent Hound' accounts.

11/04/2024

Happy National Pet Day 🐕🐱

To be honest, every day is pet day at The Innocent Hound HQ here in Yorkshire. We're lucky to be joined by this strapping young gentleman, all year round.

Ziggy is integral to the team, not only does he taste test (hard life eh?!) He also brings a smile to everyone's face and makes sure we aren't slacking off.

We love you Zigs 🥰

10/04/2024

Don't forget to enter our April competition for a chance to win a £50 Innocent Hound voucher!

For a chance to win a voucher to spend on your furry friend all you have to do is:
🐾Tag us in a photo and use the hashtag
🐾Tell us what your hound has been up to and why they are either innocent or not-so-innocent!

Here's last month's winner, chosen by you, Ludo a deaf rescue dog who has now found his forever home.

01/04/2024

🚨 Last chance to grab up to 15% off in our Easter Sale! 🚨

Don't miss your chance to walk away with a treat for your hound this Easter!

Order before midnight & save on your dog's favourite food & treats 🐕

Shop the sale 👉https://bit.ly/TIH-EasterSale

31/03/2024

Happy Easter from The Innocent Hound! 🐰🐾

Is your Easter hound enjoying some treats this weekend? Toby found his out in the garden!
From sliced duck treats to British lamb food there is something for every hound to enjoy, order now to save up to 15% in our Easter sale!

Photographs of Toby from
https://theinnocenthound.co.uk/

27/03/2024

**COMPETITION NOW CLOSED - Winner will be notified**

Introducing March's finalists. 📣

We've had so many incredible entries over the last month, and we were hoping you could vote for the winner!

🐾 River - giving those big puppy dog eyes
🐾 Carma- all round security dog and learning how to detect seizures in her owner
🐾 Ludo - a deaf rescue dog who has now found his forever home
🐾 Izzy Rose - Experiencing the zoomies in a muddy puddle!

The hound with the most likes, laughs, or loves on their individual picture before 1:00pm tomorrow - Thursday 28th March 2024, will win a £50 Innocent Hound voucher to spend on our website for an Easter treat!
Please stay tuned for the winner and don't forget to hashtag to be entered in next month's competition.
The winner will only be contacted from our 'The Innocent Hound' accounts.

27/03/2024

Want to make sure you're stocked up this Bank Holiday weekend?

⏳ Order before midday today (Weds 27th March) to make sure your hound has food and treats for Easter

Even better - Save up to 15% with our Easter Sale 🐶🐰

Shop now: https://bit.ly/TIH-EasterSale

25/03/2024

🐰🐶 Our Easter Sale starts now - Save up to 15%!

We've got two egg-citing offers launching...

🥚 15% off our delicious air-dried treats
🥚 10% off our air-dried complete food

Shop treats - https://bit.ly/15Easter-Treats
Shop food - https://bit.ly/10Easter-Food

Be quick, the offer ends Monday 1st April ⏳

14/03/2024

Don't forget to enter our March competition for a chance to win £50 to spend on our website.

Do you have an expert post collector, a muddy puddle diver, or a 100% innocent hound, then let us know!

For a chance to win a £50 Innocent Hound voucher to spend on your furry friend follow the steps below:
🐾Tag us in a photo and use the hashtag
🐾Tell us what your cute or cheeky hound has been up to and why they are either an innocent, or not-so-innocent, hound.

Here's last month's winner, chosen by you, Badger.

Finalists will be announced on our page on Wednesday 27th March 2024.

09/03/2024

Day 2 was an absolute blast 💥

We were visited by so many gorgeous hounds who all loved our treats (some even took to snaffling as many as possible from our taster board!)

It's going to be a busy day 3, but the team is ready to go. Come along and see us in Hall 4 - Stand 158

08/03/2024

We had an amazing first day at 2024!

Plenty of taste testers for our air-dried treats and food, and a lot going home with some delicious goodies 😋

If you're at today, pop along and meet the team, check out our goodies & if your pooch is there, let them have a taste 🐕

📸 Product shot courtesy of the incredible - she's not just the best pet photographer. Her commercial work is beautiful too!

29/02/2024

**COMPETITION NOW CLOSED - Winner will be notified**

Introducing February's finalists.

We've had so many incredible entries over the last month or so, and we were hoping you could vote for the winner!

🐾 Badger - who loves chasing squirrels
🐾 Mario - A springer who likes to spring up onto mobility scooters
🐾 Lou - Shaking off the cobwebs with some wet walkies
🐾 Bonnie & Bella - Stealing all of the heat

The hound with the most likes, laughs, or loves on their individual picture before 4:00pm tomorrow - Friday 1st March 2024, will win a £50 Innocent Hound voucher to spend on our website!

Please stay tuned for the winner and don't forget to hashtag to be entered in next month's competition.

The winner will only be contacted from our 'The Innocent Hound' accounts.

22/02/2024

🐾 Happy ! 🐶 Easily the most fun part of any day - even if it does mean early mornings, bad weather and messy pups!

Hope you & your hounds all enjoy your strolls 🐕🚶‍♀️Don't forget to snap some cute pics of your pup enjoying their walkies 📸

20/02/2024

We're thrilled to announce that The Innocent Hound will be at Crufts again this year! 🐾✨

We can't wait to meet fellow dog lovers & give them a chance to try our delicious air-dried food & treats. Find us in Hall 4, Stand 158! 🐶💼

16/02/2024

⏰3 for 2 on Fine Health ends this Sunday!

• Add any 3 Fine Health products to your cart.
• Lowest priced item auto discounted at checkout.
• Offer ends 23:59 Sunday, Feb 18th.

Be quick, they're flying out👉https://bit.ly/Fine-Health

14/02/2024

Curcumin, an active ingredient in turmeric is an antioxidant known for it's anti-inflammatory properties. When combined with ground black pepper it forms a unique blend to help keep your hound's joints in fine health.

That's why we use them in our Joint Support treats - Be quick, they're in our 3 for 2 Fine Health offer - which ends this Sunday at midnight!

Shop our Fine Health Range now - https://bit.ly/Fine-Health

*T&C's apply. Cannot be used in conjunction with any other offers, including subscription discounts - the cheapest item is free.

Address

Wetherby
LS237FA

Telephone

+441937841175

Website

http://www.theinnocenthound.co.uk/

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Videos

“Pawfect treat for adventures” 🧭 Halli found our new limited edition Game Picnic Bars was the pawfect treat to refuel while out on her weekend adventures! ✨ Supaw for on the go exploring as either a longer bar to chew on or you can break it up into multiple pieces. ✨ Made with 30% British Venison & 30% British Duck ✨ 2 Bars in each pack making it ideal for travel or sharing These are Limited Edition so if you fancy something tasty for your explorers paws then get yours whilst stocks last.

Happy National Pet Day 🐕🐱 To be honest, every day is pet day at The Innocent Hound HQ here in Yorkshire. We're lucky to be joined by this strapping young gentleman, all year round. Ziggy is integral to the team, not only does he taste test (hard life eh?!) He also brings a smile to everyone's face and makes sure we aren't slacking off. We love you Zigs 🥰 #NationalPetDay2024 #NationalPetDay #myinnocenthound

Our unique Super Boost Topper blend is designed to support your hound's physical health which can consequently have a positive effect of their mood and behaviour. Made with the finest ingredients, we gently air-dry our products to maintain nutrients and flavour. Your hound will love the taste of Super Boost Topper when you sprinkle it over their meal. Try our fine health range - 3 FOR 2! https://theinnocenthound.co.uk/collections/fine-health-range 🐾🐾🐾 #postbiotics #gutcare #doghealth #dog #DogJointHealth #DogJointSupplement #DogHygiene #dogmicrobiome #boswellia #Glucosamine #seaweed #theinnocenthound #innocenthound #innocenthoundfinehealth

Happy Black Friday 🥳 Shop our Christmas Collection with 15% off. Discount will automatically be applied at checkout. https://theinnocenthound.co.uk/collections/christmas #BlackFridayDeals #BlackFridaySale2023 #dog #cat #christmasgift #christmasgiftidea #Christmas #christmasshopping #doggift #doggifts #catgift #catgifts

All this week is #NationalWalkYourDogWeek and we're pawsitively excited! 🐾🚶‍♀️ Whether it's a stroll in the park, an adventure in the countryside, or a leisurely walk along the beach – tag us in your photos we would love to see your fur babies on their walkies. #myinnocenthound #innocenthound #dogs #ukpets #yorkshire #airdriedfood #airdriedtreats

To celebrate the last DogFest of 2023, and to celebrate 10 years of The Innocent Hound, we’ve collaborated with some amazing brands. Our first 10 customers on Saturday and Sunday who spend £35 or more will receive a luxury The Innocent Hound and friends goodie bag, worth over £40. Watch our video to find out who we've collabed with - we can’t wait to see you and your Innocent Hounds on our stand 104. #DogFest #Giveaway #HarewoodHouse #TheInnocentHound #Vamoosh #Adios #Karnlea #PiggyandTutes #DogShow #DogEvent

The Innocent Hound is excited to announce our brand new, limited edition treats.... Wild Game Sausages with Pumpkin and Cinnamon! 🍂❤ These tasty autumnal treats are available to purchase from today on our website, but only available for a limited time, so grab them whilst you can! Our wild game sausages are made from 60% wild salmon and British venison and they have been masterfully combined with the earthly sweetness of pumpkin and the warming touch of cinnamon for a delicious autumnal aroma. Shop our brand new, limited edition Wild game sausages with the link below. bit.ly/3L22PxS #treats #autumn #airdried #newproduct #petfood #dogtreats #limitededition #seasonalproduct #theinnocenthound #myinnocenthound #airdriedfood

There’s only a couple days left to Buy One Get One Free on our complete food sample packs! 🐾 This limited time offer finishes at the end of August, so grab it whilst you can! You don’t have to enter any codes, just add two sample packs of any flavours on our website, and the discount will automatically be taken off in checkout! RRP: £5.00 – with free shipping! Click the link below to shop our full range of complete food. bit.ly/3oB8y5G #airdriedfood #airdried #dogfood #petfood #treats #yorkshire #healthyfood #buyonegetonefree

2023 sees The Innocent Hound celebrate 10 years in business 🤩 From 2013 to present day, the company has gone from strength to strength, making it a leader in the air-dried pet food and treats industry. Congratulations to The Innocent Hound on celebrating a decade in industry and here's to many more 🎉 Want to celebrate 10 years with us? Shop our full range of treats and air-dried food on our website, link below. bit.ly/44KeIQA #decade #10years #innocenthound #myinnocenthound #dogfood #yorkshire #airdried #treats #company #celebrate #healthy

Do you want to transition your pet onto our food, but have a fussy hound or a picky cat? Why not try a sample first? For the month of August we are offering a special offer of Buy One, Get One Free on all flavours of our complete dog and cat food sample packs! RRP: £5.00 - including free shipping! No code required - discount automatically applied at checkout. To make the most of this limited time offer, head over to our website! Link below. bit.ly/3oB8y5G *This offer cannot be used in conjunction with any other offer #offer #bogof #buyonegetonefree #airdriedfood #airdriedtreats #dogfood #catfood #samplepack #innocenthound #myinnocenthound #yorkshire #dogsofinstagram

Celebrate #NationalDogPhotographyDay with The Innocent Hound 🐾 Today we want to give a big shoutout and heartfelt appreciation to the talented dog photographer extraordinaire, Fur & Fables Your passion for dogs and photography has blessed us with some of the most captivating and fantastic photos we've ever seen. Through your lens, you magically transform everyday scenes into extraordinary tales of canine charm. Each snapshot encapsulates the unique personalities and boundless love our four-legged companions bring into our lives. Your artistry and dedication bring incredible photos to The Innocent Hound, and we can't thank you enough for your loyal support. THANK YOU KERRY! 🥰 Think you can match up to Kerry? Comment below photos of your Innocent Hounds with our products! 📸 #dogphotography #appreicationpost #doglove #airdriedfood #treats #dogphotography2023 #furandfables #HappyPetsHappyOwners #dogsofinstagram #dogs #puppies

Have you heard about our Super Boost Topper? 👀 It is a nutritious and delicious supplement made with 60% British beef and will help support your dogs all round health including Gut & Immunity, Dental, Joint and Skin & Coat. Our Super Boost Topper is 100% grain free, and contains a powerful blend of natural active ingredients to promote your dog's overall wellbeing. The 600g pouch should be plenty to last your 10kg hound 60 days. Why not take a look at the topper for your innocent hound? Link below. bit.ly/41OIKk7 #innocenthound #superboosttopper #natural #healthypet #dogsofinstagram #facebookpost #airdriedfood #airdriedtreats #natural #myinnocenthound #supplement

The Innocent Hound had the pleasure of attending The Northern Greyhound Gathering 2023 Greyhound Trust yesterday 💙 We had a great time meeting some lovely, loyal customers and some innocent and not so innocent hounds! Shout out to all the venison sausage stealers and the pool dippers! Thank you to everyone who supported us! 🐾💙 . . #myinnocenthound #theinnocenthound #dog #dogshow #greyhound #dogfood #airdriedfood #wetherby #treats #greyhoundsofinstagram #dogsofinstagram

What another fabulous DogFest weekend seeing amazing customers and meeting some new fur baby family additions. Thank you everyone that came to see us at Tatton Park and we hope to see you at Harewood House in September. Watch this space for exciting news. 🐾 #dogfest #dogtreats #dogfood #airdried #giveaway #news #newproduct #new #dogs #autumn #fun #water #dogshavefun #dogshavethebestlife #doglife #dogslife

Last day of Bramham International Horse Trials - we have water and a shaded paddling pool for your hounds to hydrate and cool down. 🐾 #horsetrials #horse #dog #dogfood #dogtreats #airdried #uk #ukmanufacturing

Amazing first day at Bramham Horse Trials yesterday… #bramhamhorsetrials #bramham #bramhaminternationalhorsetrials #bramhampark #horse #horseriding #dogsofinstagram #dogsneedtoplay #dogfood #dogfoods #doggreats #airdried Bramham International Horse Trials

How do I use the NEW Super Boost Topper from The Innocent Hound?

Our NEW Super Boost Topper is a nutritious and delicious supplement containing a powerful blend of natural active ingredients to promote your dog's overall wellbeing - but how do you use it? Simply sprinkle over your dog's food, and for best results we recommend feeding regularly. Learn more: https://bit.ly/41OIKk7

All set up for the first day of DogFest 2023. Come and say hello 👋 #dogfood #dogtreats

And that’s a wrap! A behind the scenes of our latest photo shoot with the lovely Fur & Fables 📸 👇👇👇

Black Friday Has Arrived at The Innocent Hound 🥳🥳 20% off Christmas, all treats, toys and accessories! * Our Black Friday sale will run on our website from today until midnight on the 27th November! Discount will automatically be applied at checkout 🎀 Happy Shopping👇 https://bit.ly/3ghodTG *T&C's apply. Cannot be used in conjunction with any other offers.