Because I'm Woof It

Because I'm Woof It Because I'm Woof It offers a bespoke service in Wokingham. Please message for more information.
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✨ Not just a haircut ✨I’m always banging on about your dog’s groom not being just a haircut. There’s the nails, keeping ...
03/08/2024

✨ Not just a haircut ✨

I’m always banging on about your dog’s groom not being just a haircut. There’s the nails, keeping pads clear blah blah blah Nicola! 😉

But last week I had another example of this. Obi came for a visit and I was asked to look at his paw once he was on the table. He’d been licking it but his owners couldn’t see anything in it.

After his bath I was able to determine the problem was from the ankle down- I could hold the leg without any issues.
Using the dryer I could see there wasn’t anything in his feet, a few matts between his toes- but this isn’t unusual when a dog has been excessively licking/ chewing. So then it was time for the squeeze test! Where is causing the pain? By gently squeezing I knew it was just the ankle.

What’s around the ankle? The dew claw! A quick inspection (at a funny angle with my phone torch because he knew I’d found the spot!) and I could see he had damaged his claw, probably out on a walk. It was at an irregular angle and right up by the base where it connects, the outer layers had come away 😩 Once I knew that I could check other areas around his ankle and spotted his foot was slightly puffy - which you’d never have spotted without really looking and comparing ankles.

Firstly, now I knew, I could avoid holding that area and make the groom more comfortable for him.

But secondly, I was able to get photos and let his owner know- they probably wouldn’t have noticed otherwise with all his fluff! They could then book an appointment with the vet and get him help ❤️

Dog groomers ARE NOT VETS. We cannot diagnose. But! We do see your dogs often enough to know what is normal not only in dogs, but for your dog personally. We know what your dog normally looks and feels like and have our hands on your dog more than your vet.

We are able to highlight something that we think you need to know about like new lumps, bumps, rashes, redness and even damaged dew claws! Then, with the information we give you, you can take them to a vet for a diagnosis and if needed treatment.

Never underestimate your dog groomer and the importance of having your dog groomed… it’s never just about a haircut 🩷

🪮 Brushing and combing in the hot weather 🪮Last night I gave Yaya a really good brush and comb and then got rid of all h...
29/07/2024

🪮 Brushing and combing in the hot weather 🪮

Last night I gave Yaya a really good brush and comb and then got rid of all his dead undercoat.

I’m so pleased I did! Look how much came out 👀

The lighter grey pile is from brushing and combing, removing knots, random bits of grass and half our local fields! The darker pile is his fluffy undercoat- I am spending the elbow aching time trying to get his natural coat back after being clipped and whilst on the whole it is working, it’s a lot of work! 🙌🏼

I was telling him (yup I have full conversations with my dogs!) that it’s really important to get this hair out and separate the rest of his coat; especially now we’re going into a warm week. So I thought I’d share the same analogy with you, as I did with him.

When our duvet is one thick piece of material it keeps us warm in bed. But if we were to shred the same duvet into strands and try to keep warm it’s not going to do very much.

The same goes for your dog’s coat. If there is excess coat or the hair is clumped together (which naturally happens) or starts to knot and matt- it creates the thick duvet and air cannot get to the skin. The ‘duvet hair’ is stopping it.
But when we brush and comb it, the strands of hair separate, we remove excess dead coat and stop knots and matts forming, which means air can get to their skin.

Dogs need air flow to the skin to help cool them down- just like when we’re in the car and stick our heads out the window and the air passes through our hair and cools us down ☺️ If you stuck your head of the window with a duvet in front of your face, you’re not going to get much air to your head and probably won’t cool down much, if anything.

👉🏼 So, quick reminder, pick up the brush AND COMB and help keep your doggo cool this week 😎

☀️ Summer Holidays ☀️ The summer holidays are here and in full swing by for everyone now! So, as always I like to remind...
27/07/2024

☀️ Summer Holidays ☀️

The summer holidays are here and in full swing by for everyone now!

So, as always I like to remind everyone to please check their summer appointments.

For the next 6 weeks I can guarantee it will be the busiest time for me with regards to sorting appointments…. Please prove me wrong!

This time of year is when the “I need to cancel and I need to swap” messages come in and it is extremely stressful.

I am currently booked for about 12 weeks now. Please bear this in mind when you message me.

I would also like to take this opportunity to remind everyone of the cancellation policy.

2 days notice - 50% of your total bill
Day before or on the day- 100% of your total bill.

Please do not not be surprised when I come looking for this money- nobody wants to suddenly have a dent in their pay at the end of the month and I am included in this.

👉🏼If you need me to resend your appointments over please let me know and I will do so (once I’m back in the salon).

👉🏼Please hit like so more of my customers see this and are reminded to check their diaries

Thank you all for your support and I hope you have a lovely summer 🏖️ It looks like we’re getting the ☀️ back next week too! 🙌🏼

📸 Handsome Dash 🤍

Welcome to Team Woof It Bruno 🩶He’s a nervous toad 🐸 (as described by his human nanny!) but I will get all those nails d...
19/07/2024

Welcome to Team Woof It Bruno 🩶

He’s a nervous toad 🐸 (as described by his human nanny!) but I will get all those nails done eventually using the ‘Book of groomers tricks’ 😉

First time in the new bath for Prince! 🤎And I definitely felt the difference on my back! This bath is higher up which me...
17/07/2024

First time in the new bath for Prince! 🤎

And I definitely felt the difference on my back! This bath is higher up which means there’s less bending and struggling- especially with a dog like Prince… he has sitting down syndrome and trying to reach in and constantly get him to stand up (that bum won’t wash itself! 🧼) is hard work!

This bath will hopefully allow me to groom for years to come and keep my back going!
Grooming is a very physical job so it’s important to protect your body 🩷

🗳️ TODAY’S THE BIG DAY! 🗳️ I think this is probably the biggest election day in my voting history.. but more importantly...
04/07/2024

🗳️ TODAY’S THE BIG DAY! 🗳️

I think this is probably the biggest election day in my voting history.. but more importantly it’s day!

A few reminders if you’re taking your dog with you today…

🗳️ The polls are open 7am- 10pm… plenty of time to work the walk around voting!
🗳️ Bare in mind you may need to queue, so it might be worth taking a handful (bag if you’ve got a dog like Yaya) of treats
🗳️ Some polling stations allow dogs inside.. mine doesn’t because it’s a school ☹️
🗳️ Take a voting buddy… one can vote the other can be on dog watch- then swap!
🗳️ NEVER leave your dog tied up outside alone or in the car by itself. It takes seconds to steal a dog.

And of course, most importantly get a picture of your dog outside… because did you even vote if you didn’t get a picture?!

👉🏼 Post yours below so we can see them 🩷

📸 Look how black Douglas was in his picture from 2019 😩 He’s an old grey bear now 🖤

📔 DIARY INFORMATION ‼️ 📔 I’ve had a few people messaging about booking in for September.  Just to let everyone know I am...
25/06/2024

📔 DIARY INFORMATION ‼️ 📔

I’ve had a few people messaging about booking in for September. Just to let everyone know I am holding off opening any further months for a few weeks.

Why? A few reasons..
🩷 Before you know September is open and then Christmas! Mentally none of us are ready for that!
🩷 People are usually more focused on their summer plans so the end of the year isn’t really thought about just yet
🩷 July- September are always the months where cancellations and changes occur- I can only assume it’s to do with kids being off school/ the weather! I have no idea why, but it’s always the same so I always wait a little bit to open the Autumn diary
🩷Mentally, I like to slow it down a smidge and not be thinking 3 months in advance the whole time so this is the perfect opportunity!

As always I will send out the ‘diary open email’ in a few weeks to let everyone know.

Book it members.. you will already have your September appointments sent over last week 🩷

📸 How CUTE is Benji?!🤍

💖 BECAUSE I BOOK IT CLUB NOW OPEN FOR NEW MEMBERS 💖The Because I Book It club has reopened for new members for the rest ...
23/06/2024

💖 BECAUSE I BOOK IT CLUB NOW OPEN FOR NEW MEMBERS 💖

The Because I Book It club has reopened for new members for the rest of the year.

🎀 £10 for the rest of the year (normally £15)
🎀 Get your appointments booked in advance, before the diary opens up to everyone else
🎀 Appointments automatically booked so you don’t have to remember to do it!
🎀 Added perks for Book It only members throughout the year

ℹ️ I’ll be sharing some more information over the next few weeks but if you have any questions just shout

📸 Beautiful Dolly who is part of the Book It Club 🩷

Handsome Freddie 🧡
22/06/2024

Handsome Freddie 🧡

💖 SPECIAL OFFER 💖🕷️ Upgrading your shampoo to the insect repellent shampoo is perfect at this time of year (warmer temps...
30/05/2024

💖 SPECIAL OFFER 💖

🕷️ Upgrading your shampoo to the insect repellent shampoo is perfect at this time of year (warmer temps and lots of rain = parasite breeding heaven!) and it’s now on special offer! 🌸

I use this shampoo on all 4 salon dogs basically from when the clocks change in the spring 🌼 to when they change again in the autumn 🍂 having another layer of protection really helps in peak parasite season!

🌱100% pure essential oils
🌱Natural and ph balanced
🌱Cruelty free leaping bunny and ethical certification

🚫No animal testing - including on the products used
🚫No parabens, sulphates, palm oils, PEGs, phthalates or phosphates.

👉🏼 Upgrade your dog’s groom with the flea and tick prevention shampoo. Normally £4, currently 2 for £6. This can be used on the same day if you have multiple dogs or the second uograde can be used on your next appointment before October.

💖 If you are part of the Because I Book It club, one free upgrade will automatically be applied to your next grooming appointment 💖

🐾 The £6 is charged at the first appointment and if rolling over the second wash, you won’t be charged for the upgrade on that appointment
🐾 You can add this upgrade as many times as you would like, as long as they’re all used by the end of September
🐾 £6 = 2 washes, whether that’s used on multiple dogs or the same dog is up to you.
🐾 If you normally upgrade to this shampoo already on a regular basis, this special offer will automatically be applied to your grooms so you also get the offer.
🐾 Because I Book It customers- ONE FREE UPGRADE will be given on your next appointment, starting this week 💕 (then any further upgrades are charged as per the special offer)

The salon is closed for the bank holiday weekend and will reopen on Wednesday 29th May at 10am.I won’t have access to my...
24/05/2024

The salon is closed for the bank holiday weekend and will reopen on Wednesday 29th May at 10am.

I won’t have access to my diary. If your message is urgent please email [email protected]

The August diary is open! 🎉 If you would like to book in, please direct message me and I’ll get back to you once I’m back at work 🩷

🐾 REMINDER 🐾 Last week I sent out some ‘send to all’ messages. It is much easier for me to do this from the appointment ...
20/05/2024

🐾 REMINDER 🐾

Last week I sent out some ‘send to all’ messages. It is much easier for me to do this from the appointment system as I can send to a number of/ specific people all at a click of a button.

There has been some confusion about replying.. if it comes from the appointment system you can’t reply. If you would like to reply/ get in touch generally please either contact me on the work mobile: 07522 773788 or via Facebook or email.

All automatic reminders and group messages will come from the system- which will say it’s from Woofit.

The mobile will with have my number or whatever you’ve saved me in your phone as.

Sounds confusing… but basically if it starts Woofit you can’t reply! 🤩

I’ve screenshot my phone so you can the examples.

Please give this a like so lots of my customers can see it (algorithms and all that!) and also because it took bloody me ages to change the background on my phone to something neutral and have no personal information on it 😂 Help an old millennial out 😂😂

✨ NEW PRODUCT! ✨So pleased to introduce the new CHEESY TWISTS! They’re made by Life of Riley who I get the amazing biscu...
15/05/2024

✨ NEW PRODUCT! ✨

So pleased to introduce the new CHEESY TWISTS! They’re made by Life of Riley who I get the amazing biscuit packets from.

HOW AMAZING ARE THESE?!

Of course taste tested by Douglas and Yaya - who strongly recommend!

They went down so well at the market at the weekend, so I’m pleased I bought a couple of boxes so my salon customers didn’t miss out! 🩷

Made with the same high quality ingredients we know and love from Life of Riley the cheese twists are:
🧀 Grain Free
🧀 Contain no artificial colours, flavours or preservatives
🧀 Made with coconut and the Life of Riley signature peanut butter (100% dog safe!)
🧀 Not actually made with cheese! They use a nutritional yeast protein that actually tastes like cheese to dogs!

And of course as they’re from L of R, they are from another small business in the UK 🇬🇧 so when you purchase from me, you’re supporting 2 small businesses in one go! 💖

In the salon now for £2 each, whilst stocks last.

✨ SHELBY ✨Swipe to see how I got all this hair out (way more than in the picture that’s all I managed to contain!) It’s ...
10/05/2024

✨ SHELBY ✨

Swipe to see how I got all this hair out (way more than in the picture that’s all I managed to contain!)

It’s shedding season… and Shelby knows it! 3 different tools to get the most out of his session last week. This is why a professional groomer is the best way to help your dog 🩷

End result ➡️ Shiny, defluffed, smiley Shelby (that’s his happy face 😆).

I’m getting a lot of messages from people asking what they can do to help the shedding at home…

1️⃣ Keep brushing- like everyday if your dog is shedding a lot.

2️⃣ Using the correct tool will always help- if you need advice comment below with your dog’s breed. But honestly even a rubber mit will do something to help at this time of year.

3️⃣ Smile and relax knowing your dog’s coat is doing EXACTLY what it should be doing at this time of year. Your dog is getting ready for the Marbella sunshine we are all hoping for this summer ☀️ And when it comes 🤞🏼 your dog will be READY!

Lola’s first groom 💖
25/04/2024

Lola’s first groom 💖

Please note…
24/04/2024

Please note…

Remember when people say “buying from a small business doesn’t help a ceo buy a third holiday home, it helps support a f...
17/04/2024

Remember when people say “buying from a small business doesn’t help a ceo buy a third holiday home, it helps support a family”?

Well that’s exactly what you’ve done!

In January 2023 I decided to save all my tips throughout the year and whenever someone came into the salon to just buy treats or just have a nail clip plus all my Christmas tips and ‘have a drink on us’ money (all correctly accounted for in my accounts, just saved in a separate pot!)

And this is what I got! We had a long weekend away in Suffolk with the boys 🖤🩵

Thanks to you supporting my business, you really did support my family and we had a much needed trip away together. We were so lucky with the weather, we walked in meadows and woods, went to beaches and went in the sea. We had ice creams, sat in a hot tub and snoozed in the sun. We had the best time 🩷

Thank you all for always supporting me and my business 🩷

No third holiday home here, but I’m still loving life 🌊

(This was originally a reel- but of course Meta has some sort of issue again so had to swap for a few pictures! I’ll put the link to the reel in the comments)

💙Today is WORLD PARKINSON’S DAY 💙Last week a lovely lady reached out asking for support to raise money for a  Parkinson’...
11/04/2024

💙Today is WORLD PARKINSON’S DAY 💙

Last week a lovely lady reached out asking for support to raise money for a Parkinson’s charity and I couldn’t say no.

This is my grandad who sadly passed away in 2010. He was the best pear peeler, dolls house maker, sunbather, cuddle giver and would always get shouted at by my Nan for feeding the dog at the table when we all had our Sunday roast!

My grandad had Parkinson’s, a progressive neurological condition, towards the end of his life.

It’s the fastest growing neurological condition in the world and we still don’t understand what causes it. There are many treatments to help with the condition, but researchers are still trying to find a cure.

I have volunteered to have a charity pot in the salon and hope if you have any spare change- no matter how small, you might consider donating it to this charity to help fund research.

I know it’s not dog related, which is what my normal charity collections are for, but it is ‘Nicola related’ and behind every small business there is a human 🩷

More information on Parkinson’s can be found at this link

https://www.parkinsons.org.uk/information-and-support/what-parkinsons

✨ 🆕 🆕 🆕 ✨I’m often told people don’t get to see their dogs on the socials, or asked why their dog isn’t used (when it is...
08/04/2024

✨ 🆕 🆕 🆕 ✨

I’m often told people don’t get to see their dogs on the socials, or asked why their dog isn’t used (when it is!)… the simple answer is because you just don’t see my page 😢 Those darn algorithms!

So! As of today, whenever I use your dog in a picture or reel I’ll send a text from the Woof It system so you know to have a look on social media that day!
Another way to not miss out, is to follow the pages and interact, that way the algorithms know you want to see the posts and will show you more often ☺️

As always you are welcome to tag your friends and share the posts far and wide! (please share rather than screenshot the images and post them)

Hopefully this will mean you’ll get to see your fur kids on the internet more! 🩷

(I won’t be messaging if they are just on stories- you’ll have to keep your eyes on them if you want to see their face pop up on there!) 🩷

📣Calling all Because I Book It members! 📣A new feature has been added! From now until the end of 2024, every time I wash...
05/04/2024

📣Calling all Because I Book It members! 📣

A new feature has been added! From now until the end of 2024, every time I wash your dog you’ll receive a FREE facial included in the groom! (Worth £5!) 🩷

🌱 Natural ingredients with absolutely no alcohol, Parabens, Dyes, Soap or Optical Brightenera

🌱 It’s a PH balanced, 2 in 1 natural tear stain remover and face scrub to get rid of all the dirt from sticking noses in places they shouldn’t go!

🌱 Facial massage 💆🏻‍♀️ included 🩷

👉🏼 Please note the Because I Book It membership is currently closed ❌ But will be reopening for new members in June.. keep your eyes peeled 👀

📸 Handsome Teddy enjoying his facial yesterday 💛

Welcome to the Woof It Family Toby!  🖤🤎
03/04/2024

Welcome to the Woof It Family Toby! 🖤🤎

🎊Congratulations Mia! 🎊Mia won last month’s competition so will be walking away with a new bag of treats each time she i...
02/04/2024

🎊Congratulations Mia! 🎊

Mia won last month’s competition so will be walking away with a new bag of treats each time she is in for her groom for the rest of this year! 🥳

I plan on doing more fun things this year to celebrate and thank you all for 1️⃣0️⃣ years of Because I’m Woof It so keep your eyes peeled 🐾

Shedding season is upon us! I often get asked what tools I use on short haired/ double coated breeds. The truth is there...
30/03/2024

Shedding season is upon us!

I often get asked what tools I use on short haired/ double coated breeds. The truth is there are so many!

The tools I use are tailored to the dog on the table and their coat. Some dogs are quite boney, some are lumpy and some just don’t like the feeling of certain tools!

I use a minimum of 2 tools on a dog usually more for a really thorough job!

The best piece of equipment? My amazing high velocity dryer! It gets so much hair out and saves a bit of work on my arms and back!

👉🏼 Ensure your dog is booked in for shedding season before the masses of coat starts coming out!

📸 Handsome Charlie 🤎 On Charlie I always use a Furminator, Wow shedding comb and an Equigroom 🪮

Happy Easter 🐣 🐰 The salon is now closed for a long weekend, reopening on Tuesday at 9.45amAll messages will be replied ...
28/03/2024

Happy Easter 🐣 🐰

The salon is now closed for a long weekend, reopening on Tuesday at 9.45am

All messages will be replied to on Tuesday.

Have a lovely weekend 🪺

My latest reel I put up of Darcy had to be taken down… Facebook apparently didn’t like it! Even though it was shared via...
27/03/2024

My latest reel I put up of Darcy had to be taken down… Facebook apparently didn’t like it! Even though it was shared via Instagram that gives you the option to share to Facebook 🤷🏽‍♀️

So here’s a pretty picture of her, and if you’re interested in seeing her reel on Instagram, I’ll put a link to it in the comments 🩷

Welcome to the Woof It family Wilbur! 🖤🤍Wilbur came to visit a couple of weeks ago and even I was surprised by how teeny...
25/03/2024

Welcome to the Woof It family Wilbur! 🖤🤍

Wilbur came to visit a couple of weeks ago and even I was surprised by how teeny tiny he was even at 12 weeks!

He was so good and full of confidence and cuddles!

I used to groom Wilbur’s owners old dog before he sadly passed 🌈 so it makes Wilbur’s arrival even more special, knowing his owners have chosen me to groom their dog again ❤️

See you in a couple of weeks Wilbur for more puppy socialisation and cuddles! 🥰

Welcome to the Woof It Family Poppy! 🩷I used to groom this family’s old dog and when they got Poppy I wasn’t taking on n...
25/03/2024

Welcome to the Woof It Family Poppy! 🩷

I used to groom this family’s old dog and when they got Poppy I wasn’t taking on new clients. When they saw the books reopened at the beginning of the year I was thrilled to see their name pop up!

Poppy isn’t a fan of grooming so she is super short to avoid lots of drying and brushing and it means she’s free to splash in the muddy puddles without her owners having to worry about getting her clean.

I am always happy to work with difficult dogs as long as they are on the correct schedule and we do what is best for the dog - not just the best style. Poppy’s owners are fully on board with this and I’m seeing her again in a few weeks 🩷

🚫Please note I am not currently taking on new clients- the new dogs you are seeing were booked in at the beginning of the year.

🌟 IT’S NATIONAL PUPPY DAY! - what a day! 🌟 How could I not say YES to Molly! 🩷 I have a weak spot for baby Cocker Spanie...
23/03/2024

🌟 IT’S NATIONAL PUPPY DAY! - what a day! 🌟

How could I not say YES to Molly! 🩷

I have a weak spot for baby Cocker Spaniels! For an insight into her first puppy introduction, the link to her reel is in the comments🩷🩷

I’ve noticed a lot of crusty noses on the squishy faced dogs over the last few months. So, I’ve decided if you have a br...
22/03/2024

I’ve noticed a lot of crusty noses on the squishy faced dogs over the last few months. So, I’ve decided if you have a brachycephalic dog (Frenchies, Bulldogs, Pugs etc) and they’re in for a full groom, I’m going to add on Nose balm complimentary as part of their package from now on.

The nose balms I use are specific for dog’s noses and are made with natural ingredients 💚

📸 Lily after getting her nose balm this week 🩷

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148 Clifton Road
Wokingham
RG411NQ

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Because I'm Woof It is a cage and cabinet dryer free salon offering a bespoke service in Wokingham. We believe your dogs grooming experience should 'pawsitively' fabulous! All breeds are welcome. Please contact us to book an appointment.


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