03/04/2025
Q1 2025 Recap: An Interview with Yinon Ben Zur, CEO of Ginosar Agro
The first quarter of 2025 marks a significant milestone for Ginosar Agro, with expansion into new markets, strategic collaborations, and continued investment in R&D. We sat down with Yinon Ben Zur, the company’s CEO, to discuss recent achievements, challenges, and future goals.
🔹 Which new markets is Ginosar Agro planning to enter in 2025?
"We recently signed a strategic agreement with a leading agricultural company in Vietnam. This partnership includes joint agricultural projects, R&D collaboration, agricultural production and distribution, the establishment of a professional lab, and knowledge transfer. Additionally, we are expanding our operations in India, with a strong focus on the avocado market and overall market growth."
🔹 How is the company responding to the rising global demand for Medjool dates?
"We have an advanced production system and a future stock of hundreds of thousands of Medjool date seedlings, which will be gradually available starting in 2026. Furthermore, we are targeting marketing efforts toward high-potential regions, particularly in the Gulf countries."
🔹 What gives Ginosar Agro a competitive edge in the global date market?
"Our superior genetics set us apart. We have been closely monitoring and refining our plant material for years, ensuring that only the highest quality seedlings are produced in our state-of-the-art laboratories."
🔹 What are the key trends you foresee in the global date market?
"I expect non-traditional markets like Europe to increasingly adopt Medjool dates due to their nutritional value and versatility. Additionally, Medjool dates—historically less common in some markets—are set to grow in popularity, both in traditional regions and in emerging markets, for both whole fruit sales and value-added products."
🔹 How is Ginosar Agro preparing for the future of agriculture?
"At Ginosar Agro, we invest in continuous R&D to develop innovative solutions to existing agricultural challenges, whether by optimizing lab-based production processes or adapting plant varieties to changing climatic conditions."
2025 is set to be a year of remarkable growth—stay tuned! 🚀🌱