10/07/2025
We’ve launched a new communication campaign to promote our investment attraction activities and strengthen our visibility among potential international investors.
That’s why we chose to appear through traditional and digital advertising in strategic locations such as Florence and Pisa Airports and Florence’s Santa Maria Novella train station.
In Florence, our immersive video installation in the underpass gallery connecting Santa Maria Novella station to the historic city center surrounds passersby with imagery and sound, bringing the Invest in Tuscany message to life.