ARC'S

20/12/2024

And just like that, 2024 is gone.
Starting from right about now, until Jan 6th, Arc’s will be closed to give us all some well-deserved slack, just to come back stronger and more creative than ever!

Enjoy this time with friends, families, significant others, pets, everybody! Catch you all in 2025

06/09/2024

In recent months we teamed up with Medea Gas, an Italgas Group company, to promote access to natural gas across every corner of the beautiful Sardinia.

Our communication strategy supported the launch of Medea’s information points throughout the island, ensuring that more and more Sardinians can benefit from this sustainable energy source.

It has been an incredible journey to back Sardinia’s transition to cleaner energy, and we are excited to see the positive impact unfold 🌍 ✨

02/09/2024

We’ve just taken Crodino to a whole new dimension — literally! We’re excited to introduce the new 17.5 cl bottle of Crodino and share our work with you.

We kicked off a lively campaign for Gen Z, featuring a custom Nintendo Switch case with Crodino's iconic gorilla 🦍, because we believe aperitivo time should always mix fun and style! From in-store buzz to digital highlights, we made sure Crodino's vibrant spirit was unmissable. 🍹✨

09/08/2024

We’ll be hunting for the hottest ideas over the next two weeks. If you catch us dozing on the beach, don’t worry—we’re just exercising our minds with AI. Absolutely, that’s what we’re doing.

See you on the 26th, and don’t forget the sunscreen!

24/07/2024

Breakfasts hit just right with a bowl of milk, a lil’ Brioss, and a full kit ✨

This year, and Parmalat wanted to make Italians’ mornings a bit sweeter, and they asked us to pour all our love into creating the Kit 💕

We left our mark all around the project, from POP displays to mugs, glasses, and trays, through cozy and whimsical illustrations that animated consumers from the supermarket all the way home 🏠

Congrats to those who snagged the kit, and for everyone else, check out the case history at the link in bio 🔗

17/07/2024

Your Own ⋅ Personal ⋅ Butcher

Galbani’s cold cuts line needed something green, something cool, something… fresh. And so they asked your freshest to ✨add a little bit of spice✨

First off, we picked a name: Il Mio Salumiere (My Butcher). Then, we designed an up-to-date and stylish layout, splashing green all over the packaging. And finally, we fine-tuned it all so that Il Mio Salumiere becomes the go-to reference for cold cuts 🥪

Sorry, started craving a ham sandwich, be right back, but meanwhile head over to the link in bio to see more 🔗

15/07/2024

If there’s one thing we know how to do, it’s to make it count.

That’s why we’re stoked every time our hard work gets recognition, and we’re honored to reveal our Carioca Plus submission has been shortlisted for Stationary at PENTAWARDS! 🎨

We love to see the industry keep on pushing, and we find ourselves among other great creatives! Wishing everyone luck for the final win 🤞

09/07/2024

Fun fact about Milan not everyone knows: you gotta say “cheese” when riding the subway 🧀

When going from cool design neighborhoods all the way down to San Siro stadium on the lilac line, commuters are surrounded by Leerdammer Lee Crock’s crunchy goodness. We designed the whole thing to help Milanesi dive in and feel in aperitivo-time all day long ☀️�Just get off the train and find it at your local supermarket!

If you wanna check it IRL pop in Milan and get the lilac line. And if you ain’t there, just enjoy this post 🫠

04/07/2024

🚨 NEW AWARDS ALERT 🚨

We did it again and brought home some hardware. Last week we were in Florence to collect our Agorà awards!

✨ Our Carioca Plus packaging for x snagged the Silver National Award for PACKAGING NO FOOD!

🎉 And our Food Experience got the Bronze National Award for PACKAGING NO FOOD!

Cheers to the team for their creativity and hard work!

27/05/2024

Valle d'Aosta, ti porta a un altro livello.====================================================* Iscriviti al canale https://www.youtube.com/user/lovevda e c...

22/05/2024

We are on air with the Regione Val d'Aosta advertising campaign.
Even us, we’re going to another level! 🏔

🎥 https://www.youtube.com/watch?v=11QWXFvVFJM

📡 https://www.engage.it/campagne/la-valle-d-aosta-e-on-air-con-una-nuova-campagna-firma-arc-s.aspx

Valle d'Aosta, ti porta a un altro livello.====================================================* Iscriviti al canale https://www.youtube.com/user/lovevda e c...

20/05/2024

What-a-day we’ve had hosting italian Danone’s Trade Marketing and Digital team in our offices!

A one-day offsite to:Share the most interesting projects and innovationsDeep-dived into consumers’ analysis with DSCOVR Explored AR and VR worlds with our very own Arc’s Expanse team.

A great and insightful day, paving the way for future collaborations.

See you again very soon!

14/05/2024

Hard to believe, seen this moody and gloomy weather, but summer’s right around the corner! In other words: it’s Estathé szn! 🌞

For Summer 2K24, launched “Lotteria dell’Estathé”, their summer-themed sweepstakes, awarding consumers a bunch of goodies to get the most out of their summers 🏖️

They tasked us with designing the most summery cabin-ready backpack, so we got to the lab, researched the most fire styles for this summer, and came thru with a killer design 🔥

It looks great on your back AND tucked under your seat (looking at ya ) on a quick weekend getaway ✈️

So get ready to pack your bags up and make some memories — summer’s calling! ☀️

26/03/2024

All aboard the taste train! 🚄

Frecciarossa trains now have a whole new snack box for travelers, and we took good care of its design.

We’ve cooked up something special for them, giving the snack box a fresh new look, mixing the thrill of velocity with sleek illustrations 🎨

But we ain’t stopping there and popped into the box a whole lot of Italian goodies, all in a packaging that’s 100% recyclable. ‘Cause we like Italy, and wanna keep it clean and pretty ✨

Check the link for more on how we’re redefining eating at high-speed 🇮🇹🔗

https://arcs-design.com/en/portfolio/137/frecciarossa-s-food-experience/

24/12/2023

amazing teams make great christmas
jungle bells!
🎄

21/12/2023

The year is toast, and honestly, we are toasted too for all the work and passion we put into our projects.
But, most of all, we are grateful for all the opportunities we had this year.
It was a time in which we had to face many challenges as individuals, as an agency, and as a little part of a world that looks tougher and tougher. On the other hand, there were lots of joyful moments, good days, and nice memories to be made.
We want to celebrate all of this, so here are all our toasts! A toast to you too, who is reading this!
https://www.arcs-design.com/toasted-christmas-2023/

Special thanks to Taggiasco Gin for making our clients and us party with taste. Cheers.

08/09/2023

GOOD NEWS! SHORTLISTED AGAIN 💥

Every year Creative Retail Awards selects the best projects in retail design judged by a panel of industry leaders and experts.

This year we are proud to be on the best POP/POC Concept shortlist with our “Pane e Nutella” activation!

The Key Visual has up to 20 variations and it is the heart of a geolocalized communication campaign that has been launched all over Italy. We are happy once more for this amazing job developed with Ferrero and the trust that our clients give us every day.

07/09/2023

Today we want to share a project that made us literally shine!

We had the honor to develop the Global In & Out Campaign for Tic Tac: an all-encompassing strategy resulting in a 360° approach, from the central concept to pack design, digital, brand activations, and much more.

Discover more about this amazing project on our website.
https://www.arcs-design.com/en/portfolio/126/tic-tac-br-rays-of-positivity/