30/11/2025
BRANDING: (Picture Prezzo, Ogopa DJs, Grandpa, OG, Wakadinali) WHAT DOES AN ARTIST NEED TO DO TO MAKE THEIR ART STAND OUT FOR OVER A DECADE?
1. Quality Art- Let your art speak for you. Don’t be famous like KRG with songs that comes from the asss.
2. A Clear Identity- Style, theme and target audience. Don’t be Rose Muhando on Monday and Diana Cods on Tuesday. You might trend, yes, but you won’t last 6 months.
3. Visual identity- logo like Ogopa DJs, wardrobe like Prezzo’s or simpleBoy’s, photography like Vera Sidika’s or Dem wa FB etc. Choose what suits your objective.
4. Professional Online Presence- Hire a social media strategist hata k**a unataka kupost mwenyewe, hire someone to advise. Don’t sing like Nyashinski and respond to comments with Pritty Vishy’s brain.
5. General content strategies- If you are a musician, don’t just sing. Give us behind the scene events, scandals, beefs with other artists like Baba Hakeem vs Toxic Lyrikali or OG-Octo, or just insult people if you are a bad boy. If you are the good kind, post yourself in church choirs, in charity events k**a ya Miss Kenya na jiggers, in a well-raised family situation like Wahu-Nameless, etc.
6. Generally, BE IN PEOPLE’s MOUTHS (direct translation) whether positively or negatively. Let your brand speak for decades, si kuHit Leo k**a wadagliz then kesho no one remembers your kaFace! Na mpunguze bangi jameni!
