31/10/2025
Hi everyone,
We know price changes are never welcome, so we want to be upfront about why this is happening.
Since 2023, costs for key parts of our business - ingredients, staffing, packaging, and shipping - have risen by over 35%. Despite that, we’ve kept prices unchanged while continuing to make the same high-quality, human-grade food your pets love.
PledgeCare has always been a passion project, built to provide honest, human-grade food for pets at a fair price. For comparison, products of similar quality (like Ziwi) often cost 3–5× more. Even today, we remain unprofitable - and have donated far more than we’ve ever earned in profits.
To stay sustainable, we’ll be adjusting our prices starting 10/11. We’ll pair this change with big discounts during 11/11 so you can stock up before the new prices take effect.
Thank you for continuing to support a truly local Malaysian pet food brand that puts pets first.
- The PledgeCare Team