09/04/2025
So thrilled with this win last week! 💃
This years winner of the Bayleys Hawke's Bay Innovation Award is Annabelle Chilwell & Billy Dowle from Natural Hound!
Here is a little bit about them:
Natural Hound, has exemplified innovation and commitment with their handcrafted dog beds and coats. Their journey began around four years ago when they sought a high-quality, durable dog bed for their six working dogs. After extensive research and finding that existing products did not meet their standards for durability, functionality, or sustainability, they took matters into their own hands—developing a purpose-built product that exceeded expectations.
Natural Hound has successfully identified an opportunity within the farming sector, adapting an existing product to better serve working dogs and pet owners alike. Their focus on comfort, longevity, and environmental responsibility is evident in every aspect of their design. Sustainability and durability are at the core of their process, ensuring that their products not only meet but surpass industry standards.
Key highlights of Natural Hound’s approach include:
• Identifying an untapped market with significant potential for growth.
• Grounding their product in thorough market research with demonstrated benefits.
• Utilizing natural materials while maintaining a strong brand focus.
• Raising awareness of the value and importance of their product’s benefits.
• Making a substantial personal investment of time, money, and energy to bring their vision to life.
Natural Hound—designed for hardworking high-country hounds and beloved by dogs everywhere. With quality, function, and the planet in mind, they have created a product that truly stands out.
Congratulations Natural Hound a well deserved win!
