Butter creative studio

Butter creative studio We are a multidisciplinary network of specialists bringing to life projects that make a splash!

Having designed the first edition of the magazine, we were asked to create a special issue of PURO People closely linked...
08/08/2025

Having designed the first edition of the magazine, we were asked to create a special issue of PURO People closely linked to the newly opened hotel PURO Warszawa Stare Miasto. The overall feel is purely Scandinavian in line with the created material - we also designed new editorial spreads to match the needs of the content. As with the last time, we also supervised the production - always a truly fascinating process.

Team: Martyna Wyrzykowska, Krzysiek Krzysztofiak, Magda Assanowicz 
Fonts: Softcore, Pretty by .work
Client:
Photos: Kamila Staniszewska

An already existing wellness brand felt the need of a refresh in a more premium direction. The system had to be flexible...
24/07/2025

An already existing wellness brand felt the need of a refresh in a more premium direction. The system had to be flexible so that it could be easily adapted for a growing product selection in this really handcrafted kingdom. We introduced typographic branding solution with a subtle brand sign and we focused on the packaging details reflecting brand’s natural ideals: from paper labels to paper packaging with special letterpress effects. Smell it and feel it - your mood will light up instantly. 

Team: Rafał Pawelec, Magda Assanowicz 
Client:
Photo: Kamila Staniszewska, Angelika Łagowska,

The furniture producer Górna Półka asked us strategic questions about its verbal and visual identity. We embarked on thi...
25/06/2025

The furniture producer Górna Półka asked us strategic questions about its verbal and visual identity. We embarked on this journey developing its brand-new narrative and essential content architecture that will unfold over time. On top of that, we created a complex brand identity system deriving from the modularity of the furniture on offer and the crucial notion of an „upper shelf.” The brand can flexibly apply its variety of elements, and we look forward to seeing how this system develops.

Team: Mariusz Ruciński, Kamila Staniszewska, Rafał Pawelec, Magda Assanowicz
Client:

We love working with creative visionaries. For this project, we created a brand identity for a concept store offering su...
29/05/2025

We love working with creative visionaries. For this project, we created a brand identity for a concept store offering superbly-crafted, primarily men’s but truly unisex fashion, complemented by photography albums and beautiful objects. We incorporated playful illustrative characters and embedded them in park-like surroundings, enhanced by a vivacious color palette. Visit the store yourself - it’s a beautifully executed example of brand development done right.

Team: Rafał Pawelec, Magda Assanowicz 
Client:
Photo: Kamila Staniszewska,

Once in a while, every organisation stops to check how it has been handling itself internally and externally. With that,...
02/04/2025

Once in a while, every organisation stops to check how it has been handling itself internally and externally. With that, we mean a unified system of communication that sometimes speaks louder than words. We embarked on a journey of helping PURO create an extensive brand manual that would be a design guide for their organisation. We lifted the logo and developed a range of sub brands - from the individual hotel names, the PURO Summit, to the PURO Gift Shop and the magazine PURO People. Then, we designed a range of materials - from the ones you see in the hotel to those presented to you during meetings. Subtle systemic changes that make a big difference in the overall brand feel. 

Team: Maciej Bączkowski, Jan Estrada - Osmycki, Rafał Pawelec, Aleksandra Godlewska, Martyna Wyrzykowska, Paweł Marcinkowski, Magda Assanowicz 

: Małgorzata Jankowska, Paulina Serwatka, Paulina Masłowska, Maria Krawczyk, Joanna Oparcik, Dawid Grausch

Adres

Juliana Ursyna Niemcewicza 7/9
Warsaw
02-022

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