14/01/2025
Online sales are currently the most dynamic field you can work in. The fierce competition forces you to focus on even the smallest details.
Among all marketplaces, Amazon stands out as the most dynamic (excluding AliExpress, which is a whole other universe). Selling on Amazon demands every last ounce of your marketing and sales energy.
Your ultimate goal is to make the customer click on your listing in a split second. This boils down to optimizing your main image to the pixel level. In the search results, you're running alongside dozens of competitors, and some of them are the best. Those are the ones you need to beat. And on Amazon, if you're not in the top five organic sellers, you might as well not exist. Why? Because above the organic results are paid ads, creating a cluttered selection of options for customers to choose from.
The decision-making process on Amazon isn’t about luck—it’s a science. If you treat it as a gamble, you’ll end up with unsold inventory and losses. As a direct Amazon seller, it took countless sleepless nights to figure out the perfect formula—or, more accurately, the factors that determine a listing’s success. And by success, I mean one thing: profit.
Your main image needs to meet very strict criteria and capture attention in fractions of a second while displayed next to dozens of other results. Once a customer clicks on your listing, they should only leave after doing one thing: adding the product to their cart. If they don’t, you’ve essentially thrown money out the window. Repeatedly.
In simple terms: it’s not just the main image that needs to be flawless—your entire listing does. If a customer visits your listing but leaves to explore the “next big thing,” the algorithm will penalize you, and you’ll miss the chance to convert.
The images following your main image are equally critical. How do you communicate your product's benefits, set it apart from the competition, and answer the numerous (and often secret) questions that customers have? These are challenges you must address with precision.
For hesitant buyers, there’s the A+ or A++ section (Amazon-specific terms). This is where you can showcase a detailed description of your product with carefully crafted copy and equally compelling images. This section allows for more creative freedom and can be the deciding factor for undecided customers.
I know, I’ve written too much for today’s attention span. But this is just a glimpse of the many factors we consider, based on everything we’ve learned from hands-on experience.
The images in this post illustrate how every listing and product presentation should be treated. There are more versions than the system can display—deliberately so, to allow for A/B testing and continuous optimization. No matter how skilled you are, failing to adapt to customer searches and needs will leave you with an outdated listing that doesn’t sell.
For this particular listing, the client provided only a low-quality photo of the product and, upon request, sent us the packaging design files used for printing.
We built everything from scratch, starting with the packaging. What you see in the final images is a mix of vectors, mockups, stock photography, and AI-generated visuals.
If you need expertise in visual communication, you know where to find us. :)
Happy selling!
**Visual Instigators, Graphic Communicators!**
