Identitaria

16/01/2025

BEFORE/AFTER :)

Let’s admit it—you’ve probably wondered what’s happening in the kitchen of a restaurant when that delicious dish lands in front of you, ready to devour in just a few bites. :)

I can’t satisfy that curiosity, but I’ve got something just as good. Let me show you what goes on behind the scenes of a well-crafted Amazon listing. Beyond the text, carefully chosen keywords, and PPC strategies…

A listing without images is like shopping blindfolded—it’s just not going to work, right?

The examples in this post are from a single product—a tool designed to help you remove pet hair from couches or carpets. It’s innovative and super easy to use.

The product was shipped to us, and we photographed it from every angle—resulting in around 500 shots. From there, we selected the best ones, cut them out, removed any imperfections, and made minor adjustments as needed.

We already knew what we wanted to convey. After researching the niche and competitors, we outlined a few directions to follow. We searched online for stock lifestyle images and found a few great ones. We removed the original products in those photos and replaced them with ours.

Because it’s a relatively simple product, there wasn’t a big need for detailed infographics. While we did create a few, the images you see here were chosen to show that you don’t always need an expensive photoshoot to showcase a product in action. A traditional shoot would have required finding a location (or multiple), at least two models, and pets to match. Add a photographer with all the equipment, and the cost could easily run into thousands of euros.

By taking this approach, we saved the client a significant portion of their budget. Plus, there’s always the risk that a photoshoot won’t perfectly match the brief, leading to wasted money and more work.

That wasn’t the case here because we knew exactly what to do within the allocated budget. The attached images show the final results. What do you think?

15/01/2025

The first three images were provided by the client.
Target: Listing the product on Amazon-you know, that marketplace, the most dynamic and competitive in the world. :)

Budget: Tight. So, we had to work some magic. :D

Since a professional photoshoot was out of the question due to budget constraints, we needed to get creative to deliver a listing that could outperform well-established competitors. You know the ones - you probably buy from them every month. :)

We started by asking the client for the print files of the packaging. From there, we took the first step: rebuilding the packaging digitally. This involved a mix of mockups, stock photography, AI-generated images, CorelDRAW, Photoshop, and plenty of fine-tuning. Why? Because finding perfect, ready-to-use images that match the original packaging is almost impossible. And with CGI also off the table due to budget limits, we had to get resourceful.

Once we created some basic packaging images (cut out and ready to use), we moved on to analyzing the competition and market trends. We identified a few strong differentiators and a major gap in the presentations of the top competitors. We mapped these insights out and developed a detailed work plan.

Using copywriting techniques learned on Lorand Soares Szasz's Upriserz platform (a former Amazon seller himself), we outlined the product’s key attributes.

Next, we integrated the packaging into different scenarios and backgrounds, creating concise stories around the product. We generated multiple main images and listing visuals - more than originally agreed upon (under promise, over deliver) - to give the client plenty of options for A/B testing directly on the platform. Because no matter how great the agency or research is, real-world testing beats theory every time. Right? :)

Our advice to the client has always been to come back with feedback for final, sharp-to-the-point adjustments to the visuals—or, in other words, to fine-tune the messaging they convey.

What you see in this post are the final results. The square images were used in the main section of the listing, while the horizontal ones went into the A++ section on Amazon. This section is designed to help undecided customers make their purchase decision. :)

Graphic communicators, visual instigators!

14/01/2025

Online sales are currently the most dynamic field you can work in. The fierce competition forces you to focus on even the smallest details.

Among all marketplaces, Amazon stands out as the most dynamic (excluding AliExpress, which is a whole other universe). Selling on Amazon demands every last ounce of your marketing and sales energy.

Your ultimate goal is to make the customer click on your listing in a split second. This boils down to optimizing your main image to the pixel level. In the search results, you're running alongside dozens of competitors, and some of them are the best. Those are the ones you need to beat. And on Amazon, if you're not in the top five organic sellers, you might as well not exist. Why? Because above the organic results are paid ads, creating a cluttered selection of options for customers to choose from.

The decision-making process on Amazon isn’t about luck—it’s a science. If you treat it as a gamble, you’ll end up with unsold inventory and losses. As a direct Amazon seller, it took countless sleepless nights to figure out the perfect formula—or, more accurately, the factors that determine a listing’s success. And by success, I mean one thing: profit.

Your main image needs to meet very strict criteria and capture attention in fractions of a second while displayed next to dozens of other results. Once a customer clicks on your listing, they should only leave after doing one thing: adding the product to their cart. If they don’t, you’ve essentially thrown money out the window. Repeatedly.

In simple terms: it’s not just the main image that needs to be flawless—your entire listing does. If a customer visits your listing but leaves to explore the “next big thing,” the algorithm will penalize you, and you’ll miss the chance to convert.

The images following your main image are equally critical. How do you communicate your product's benefits, set it apart from the competition, and answer the numerous (and often secret) questions that customers have? These are challenges you must address with precision.

For hesitant buyers, there’s the A+ or A++ section (Amazon-specific terms). This is where you can showcase a detailed description of your product with carefully crafted copy and equally compelling images. This section allows for more creative freedom and can be the deciding factor for undecided customers.

I know, I’ve written too much for today’s attention span. But this is just a glimpse of the many factors we consider, based on everything we’ve learned from hands-on experience.

The images in this post illustrate how every listing and product presentation should be treated. There are more versions than the system can display—deliberately so, to allow for A/B testing and continuous optimization. No matter how skilled you are, failing to adapt to customer searches and needs will leave you with an outdated listing that doesn’t sell.

For this particular listing, the client provided only a low-quality photo of the product and, upon request, sent us the packaging design files used for printing.

We built everything from scratch, starting with the packaging. What you see in the final images is a mix of vectors, mockups, stock photography, and AI-generated visuals.

If you need expertise in visual communication, you know where to find us. :)

Happy selling!

**Visual Instigators, Graphic Communicators!**

13/01/2025

Amazon listing and advertising images developed from scratch for one of our clients in Italy.

The client sent us only a low quality image of their product, together with the printing files for the label and box. We had to reconstruct everything and then integrate it in in the AI generated scenes and backgrounds. We also used stock photography.

These are some of the resulted images, which we used in the final listing, accompanied by info-graphics, resulting in visually guiding the clients through the benefits of the product.

10/01/2025

The best cars are photographed by the passionate for automotive ones. :)
📸 Identitaria
Thank you, MG Motor Nurvil!

24/10/2024

Graphic design catalog de prezentare, inclus in pachetul extins de branding si identitate vizuala.

Totul construit de la zero, exceptand textele, pe care am intervenit doar prin editare.

Catalogul pastreaza linia de design conceputa si fixata in Manualul de Identitate, toate elementele grafice si culorile au fost dezvoltate in ton cu regulile detaliate in acest mentionat manual al brandului.

In paralel s-a lucrat si pe grafica de ambalaj, cutie si eticheta.

Stay tuned pt detalii.
E doar un mic preview.

Sunt curios, in companiile in care activati sau pe care le detineti, exista un Manual de Identitate?
Sau aveti doar un logo si de restul se ocupa graficianul?

Curiosi cm arata un manual de identitate? :D

©2024 Catalin Colniceanu | Identitaria | Woof Woof

19/08/2024

I-am AI-ului tema si credem ca un standup comedian nu ar fi facut treaba mai buna.

Pe scurt, l-am pus sa "roastuiasca" ce vede pe contul de Instagram Identitaria . 🤣

E funny sau nu?

Alright, let’s dive into **Identitaria**'s Instagram feed:

1. **"Graphic Communicators"** – Bold claim, but it seems like you communicate more with... paint cans? Your feed is basically a virtual rainbow fight. Seriously, with all those splashes, are you trying to show off your design skills or recreate a Jackson Po***ck painting with MS Paint?

2. **The Name** – “Identitaria”? Is that the name of your business or a secret underground cult? Because I feel like I’m one click away from joining something I didn’t sign up for.

3. **That Sticky Paint Ad** – "Sticky." Is that the slogan or a warning? Because nothing says 'professionalism' like making me wonder if the paint will trap me like a fly on a windshield.

4. **The Products** – Between skincare creams and car decals, I'm getting a serious identity crisis here. Do you specialize in graphic design or are you the graphic designers for… moisturizing enthusiasts? Or maybe you’re the go-to brand for people who want their cars and their skin equally shiny and smooth?

5. **Bozo Cleaner** – Ah, the pinnacle of your product ads. Bozo? The branding here says “we’re clowning around,” but the message says, “your toilet needs to be scrubbed like yesterday.”

6. **Euro Market Ad** – Why is the logo on that building giving me the “please park your spaceship here” vibe? Is this a grocery store or a landing pad for UFOs?

7. **The Car** – You really slapped your company logo on a car, didn’t you? Nothing screams “graphic design empire” like turning your vehicle into a rolling billboard. It's like you’re trying to catch people's attention by hoping they'll chase you down for better branding.

8. **The Shoes** – So, graphic design is about… shoes now? Those look like a rejected pair from a Jackson Po***ck exhibit. I’m not sure if you’re selling design services or abstract art for your feet.

9. **The Motivational Quotes** – “Talent is nothing without will. Will is nothing without exercise.” I mean, you’re not wrong, but you’re also not a fitness page. Are you trying to brand people’s souls or their businesses? Maybe both. Why stop there?

10. **That Logo Glow Up** – Why does your logo look like it’s having an identity crisis on a ‘90s screensaver? The 3D glow effect gives me flashbacks to Windows XP days when we thought every text needed a shadow.

# # # In summary:
It looks like Identitaria is trying to do it all: paint, skincare, toilet cleaning, UFO parking, and even some sneaker art on the side. I’m all for versatility, but man, the branding feels like it got caught in a blender on “randomize.” You’re not just selling design services—you’re throwing it all out there and hoping something sticks… like that Sticky paint.

30/05/2024

Graphic Communicators | Visual Instigators

**Graphic Design | Photography | Retouch | Amazon listing | Ecommerce listings**

**(10-minute read)**

If until last year a graphic designer's toolkit had remained relatively stable for decades, well, everything changed in a very short time. Today's working techniques require the use of AI, challenging you to stay updated almost daily with new software changes and capabilities.

AI won't fully replace the human element, but it's becoming an increasingly powerful tool. In the hands of an experienced specialist, it can be the differentiating factor between profit and loss.

In the online commerce world, competition is getting fiercer, and differentiation elements are becoming more specific and refined. A well-crafted listing can captivate your potential customer and encourage them to return. On the other hand, a poorly made listing, without attention to detail, has only one outcome: the inevitable closure of your business.

I know, there are so many things to consider when starting a business today that you tend to put the seemingly easiest tasks last. After all, you can take product photos yourself, edit them on your phone, and throw them into a listing in a few minutes, right? 😛 At least, that's what most people trying to sell you related services promise (I'm talking about some SM agencies).

And it's easy to fall for it. 🙂 But when you have an online business, you must understand that these very details you put last "can make or break you." A well-done listing should be treated like going on a first date. And when you go on a first date, you try to present the best version of yourself, right? You take a long shower, use all possible creams, style your hair, and put on your best suit or fanciest dress. Because for now, you have "one shot, only." 🙂

Why would it be different online?

Okay, I've emphasized fears so far. 🙂 A common sales technique. Fortunately, there are solutions. And we have the best ones. Because they come from personal experience and from the clients we've served so far. And we make sure our solutions don't just take money out of your pocket. 🙂 They also deliver guaranteed results (of course, provided you do your part correctly). Because our clients' successes are also our successes. Rest assured, we also take responsibility for any failures. And we learn from them and correct them.

Although, so far, we have nothing to take responsibility for. 🙂

What you see in the photos in this post is a culmination of initial project documentation, market and competition study, sketching the main image lines on paper, and implementation.

What did the implementation involve?
1. We received materials from the client - the unfolded packaging graphics and two product photos. Yes, you read that right. Two photos, just as they came out of the camera. We don't know if they were taken in a photo studio or with a personal camera. But we analyzed them and knew we could work with them;
2. We generated backgrounds using AI or found backgrounds in stock images with copyright;
3. We carefully edited the images received from the client and created new images with the packaging where necessary;
4. We assembled the final elements into composites, edited them, and added final effects;
5. We delivered the outputs in formats required by Amazon and optimized the same outputs for use on Social Media and the company's website, including title optimization and keywords added in the backend;
6. We maintained constant communication with the client, and where interventions or small adjustments were needed, we made them.

And every time, we put ourselves in the shoes of our client's client. If you know what I mean... 🙂 We tried to visually translate the product features as simply as possible and deliver them as compactly and easy to assimilate as possible.

We delivered much more than was specified in the contract because we like to implement and test all ideas, and since we generated the images, it would have been a shame not to offer them to the client for testing. Sometimes, what you consider best may differ from what the audience considers optimal for them. That's why it's essential to have options. And fortunately, Amazon allows you to rotate images and gives feedback on the impact each one has.

**What we used here:**
- Adobe Photoshop for image editing, retouching, and final composites;
- Corel Draw for processing packaging graphics and infographics on the final photos (see comments for reference);
- AI Image Generators for backgrounds and graphic elements;
- Stock Photography for backgrounds and studio scenes.

03/05/2024

Photography, retouch, graphic design, concept:
Catalin Colniceanu | Identitaria
©2024

Clientul a dorit resetarea listingului de Amazon si updatarea vizuala a paginii produsului.

Comertul online este probabil cel mai competitiv sector in care detaliile pot face diferenta. Reviewurile pot genera succes sau pot distruge un listing. Dar pana la reviewuri, cumparatorii trebuie sa faca scroll printre rafturi virtuale si sa decida pe ce dau click. Economia unui click este probabil cel mai studiat aspect cand discutam de Amazon. Prima imagine este "baitul", momeala. Dar daca mai departe, in carlig, marfa nu este prezentata cel putin la valoarea ei reala, clientul executa "click back" si tu nu doar ca il pierzi, ci ramai si cu "algoritmul" afectat. :D

Click cu click si usor, usor cheltuiesti bani de pomana si te intrebi de ce nu cresc vanzarile.

O analogie scurta ar suna cam asa: listingul tau este "real estate-ul" companiei. Daca gazonul nu este tuns la milimetru, nu este verde si casa nu are peretii ingrijiti, clientul nu iti calca pe proprietate.
Daca l-ai prins si a ajuns in casa, apoi asigura-te ca in interior totul este 100% functional, miroase frumos, lumina pica bine si il face sa se simta "ca acasa". Vanzarea nu este garantata, poate clientul isi doreste o casa cu 5 dormitoare si a ta este cu 3. Dar iti poti permite sa nu i te prezinti la cel mai inalt standard? Daca tu nu o faci si minimalizezi puterea unui listing, in jurul tau competitia abia asteapta sa speculeze aceste lipsuri.

Si pentru un business in comertul online, un listing bine facut poate fi diferenta intre succes sau faliment. Intre cheltuiala sau profit.

Amazon este cel mai mare site de comert daca discutam de piata din Europa si America. Acolo este practic standardul, de pe Amazon se da ora exacta. Situri precum AliExpress, Alibaba (care sunt cele mai mari daca e sa vorbim de volume) sau chiar Emag copiaza 1 la 1 Amazon.

Clientii nostri activeaza in cea mai competitiva piata. Piata in care activam si noi. Si de aici avantajele unei colaborari. Cunoastem toate secretele importante ca listingul tau sa arate bine pentru ca ne punem in pielea ta, vanzatorule, dar mai ales in pielea clientului. Si avem feedback in timp real.

Rezultatele sunt vizibile, cuantificabile. In orice caz, rezultatele sunt apraoape de zero daca listingul este facut "urechist".

In cazul de mai sus, clientul ne-a trimis cateva fotografii (le putem numara pe degete) cu produsul. Uita-te in comentarii ca sa vezi de la ce am pornit. Am mai primit grafica vectoriala a ambalajului si cuvintele cheie.

Mai departe a fost munca de cercetare. Si abia apoi lucrul efectiv.

Timpul scurt nu ne-a permis o sedinta foto de la zero si oricum, costurile ar fi sarit prin acoperis. Asa ca a trebuit sa ne suflecam manecile si sa facem magie. Ce vedeti mai sus este o serie de imagini "suport" peste care mai tarziu am intervenit cu textele si info-graficele. Nu toate imaginile au ajuns in selectia finala, dar am preferat sa livram in plus, sa avem de unde alege.

Fiecare cadru a necesitat folosirea unui proces amplu de lucru, de la prelucrarea imaginii initiale a produsului, la adaugarea de fotografii stock sau generate cu AI, drept fundal. Fiecare imagine a avut nevoie de ore de lucru. Le las sa vorbeasca de la sine.

Nu uita sa arunci un ochi la comentarii, sa vezi de la ce "ne-am luat". :)

03/04/2024

01/04/2024

22/03/2024

Product photography and graphic design.

A trecut un an de cand generam imagini cu ajutorul A.I. si inca nu erau la nivelul la care sa le poti folosi in materialele de marketing. Desi, poate, cu putin chin ar fi mers inca de atunci.

Cateva luni mai tarziu am avut nevoie de o pisica pentru un produs care se vindea pe Amazon si am reusit sa obtin o imagine perfecta pentru nevoile clientului. Asta d**a ce am facut browsing prin mii si mii de fotografii stock.

Apoi, in toamna am folosit cateva fotografii generate cu AI carora le-am marit rezolutia tot cu AI. Era un inceput promitator. Au fost folosite cu succes pentru promovare pe cea mai competitiva platforma comerciala - Amazon.

Acum, generatoarele de imagini se apropie de perfectiune.
Combinate cu imaginile stock pot duce la rezultate uimitoare.

In cazul de fata, clientul ne-a trimis cateva imagini generice cu produsul si grafica desfasurata a ambalajelor.

Restul a fost munca de Sisif, dar oricum, mult mai putin costisitoare decat ar fi fost sa fotografiem produsul in studiou si sa il prelucram.

Ce vedeti in imagini este o combinatie de forografii stock, AI generated si retouch in Photoshop.

Suntem siguri ca am transmis eficient mesajul.

19/03/2024

Photography | Graphic Design | Design Concept | Retouching
pentru listingul de pe Amazon al clientului.

Fotografiile produsului au fost facute in studioul Identitaria, decupate pe contur cu ajutorul tabletei grafice si apoi inserate in compozituri, folosind imagini stock photography.

Astfel, clientul a economisit o suma de bani importanta pe care ar fi cheltuit-o pe fotografiile lifestyle, unde rezultatele satisfacatoare nu sunt garantate din start.

Practic am mers la sigur. 😁

Avantajul unui astfel de sistem de lucru este adaptabilitatea, eficienta ridicata si costurile reduse fata de sistemele clasice.