Paws Avenue

18/02/2025

Why a balm instead of a cream?

Creams are on average 80% water and bacteria breeds in water, not in oil and butters. Producing a balm means that we do not have to use preservatives to prevent bacteria, in turn not compromising the product’s organic integrity. Given that creams are 80% water, producing a balm means that we are not diluting the benefits of our ingredients, in turn producing a more potent and effective formula.

28/11/2024

Some of the Amazing Benefits Include:

• Lubricates joints
• Relieves symptoms of hip dysplasia
• Improves muscle efficiency
• Rebuilds joint cartilage
• Increases energy levels
• Promotes bone growth
• Improves circulation
• Relieves symptoms of arthritis
• Improves tissue healing
• Promotes cell repair
• Builds resistance to disease and injury
• Speeds up recovery from injury
• Supports healthy cardiovascular function
• Promotes a healthy and shiny coat

19/11/2024

PET FOOD ONLY - NOT FOR HUMAN CONSUMPTION

I just received an email from a lovely supportive customer that wanted to know why our packaging displayed "Pet Food Only - Not for Human Consumption". She felt that this statement meant that the ingredients must be of very poor quality and processed in a knackery instead of a human grade approved abattoir facility.

I have posted about this a while ago, but I thought it was a good opportunity to re-post again for those that are also curious.

Regardless of whether the ingredients in a pet food are completely poor-quality rubbish or contain premium quality cuts of Certified Organic meats like our products, by law and to obtain Safe Food Accreditation, as a pet food manufacturer we are all required to put this statement on our packaging. They also have strict rules on the size of the text and they ensure that it is large enough to fit their size guidelines, and it is big !.

As I replied to the customer “Please rest assured all our ingredients used are Certified Organic and 100% human grade. Our premises and handling practices are also fit for human consumption and approved with Safe Food QLD and the Australian Certified Organic (ACO). Currently no other raw meat pet food manufacturer in Australia has both accreditations. All our suppliers also have these accreditations which includes the strict monitoring of clean and safe handling practices. This also includes our abattoirs who kill and supply all Organic Butchers, restaurants and the like in QLD, as being Certified Organic most of us have the same suppliers as there is not that many of them. There is no such thing as a knackery when it comes to Certified Organic meat processing.

A little further background on our operations…. all our products are regularly laboratory tested for bad bacteria as required by both of our independent regulatory bodies (Safe Food QLD & ACO). To date all tests have come back clean.

Both Certifying bodies can make "surprise" visits (and they do) and request an on-the-spot audit and bacterial swab testing to ensure we are conforming to our required safe handling practices and organic standards. We are required to carry out up to 6 bacterial swabs from 6 different locations eg. benches, knives, equipment to ensure no bad bacteria is present. Finally, we are not allowed to use any cleaning products that are not approved by the ACO. If any of these procedures are found to be non-compliant, we lose our accreditation and production stops until it is corrected to their processing standard, to date this has never happened to us.

We are very passionate about what we do, and we make sure we do it properly, we are not interested in cutting corners it is just not the type of people we are.

I say all the time, we are here to make a serious difference in the pet food industry and in the health of our little (and big) loved ones. We are not interested in just making a pet food that just keeps our pets alive, we want them to literally thrive. To us, we are wasting our time otherwise and just not interested in doing that, life is way too short.

17/10/2024

02/10/2024

Daily booster for healthy aging. Supports gut, immunity, eyes, joints, and urinary health in older cats.

Benefits:

🐈‍⬛ Reduces stress + anxiety
🐈‍⬛ Enhances cognitive function
🐈‍⬛ Maintains healthy skin + coat
🐈‍⬛ Boosts immune system
🐈‍⬛ Supports joint health + mobility
🐈‍⬛ Promotes digestive health
🐈‍⬛ Supports urinary tract health

02/10/2024

Daily booster for cats of all ages, breeds, and sizes. Supports gut health, immunity, reduces seasonal allergies, and promotes overall well-being. Perfect for treats, toppers, and nutritional supplements!

Benefits:

🐈 Enhances oral health + fresh breath
🐈 Reduces stress + anxiety
🐈 Alleviates allergies + itchy skin
🐈 Supports digestive health + reduces hairballs
🐈 Strengthens immune system
🐈 Maintains healthy skin + coat
🐈 Supports bone and reproductive health

06/09/2024

Loaded with digestive enzymes, amino acids and lactic acid bacteria, Green Tripe has enormous health benefits for your canine or feline companion of all ages.

Organic Paws green tripe contains naturally high levels of lactic acid bacteria, vitamins and abundant other essential nutrients. Its unique health-enhancing properties help to boost the immune system, purify the blood, and help remove harmful toxins and parasites. Fed daily also helps to balance hormones and enhance liver function, increase energy and vitality levels and enhance overall longevity. Perfect to help pets recover from digestive problems, skin conditions, poor gut and chronic ill health.

Be warned they are a little on the smelly side but guaranteed your dog will have it down the hatch in a blink of the eye.

07/08/2024

Give your senior sidekick the support they deserve!

Wonderfur Senior Support Bites combine a yummy freeze-dried yogurt treat with a powerful multivitamin boost. Easy, effective,and perfect for those wise, older dogs!

✔️ Healthy Aging
✔️ Eye Health
✔️ Promotes Hip & Joint Mobility
✔️ Brain & Immune Support
✔️ Healthy Urinary Tract

07/08/2024

Treat time just got healthier!

Wonderfur Bites deliver a powerful multivitamin immune boost in the form of a tasty, freeze-dried treat your dog will love. Upgrade their snacking with these easy and effective functional treats that helps support gut and digestive system.

Perfect for any pup, any age, any breed!

Made in Australia, lactose-free, no artificial flavours, made with super & whole foods.

31/07/2024

DErt Control is a natural flea and tick prevention not only veterinarians and animal naturopaths trust, but you can too!

DErt Control is 100% safe for dogs, cats, and even rabbits but deadly to ticks, fleas, bed bugs and all sorts of other nasty parasites.

Diatomaceous Earth is completely natural and non-toxic.

How to use: Brush this powder into your pet’s coat to get rid of ticks and fleas or sprinkle it over their food as a gentle deworming treatment.

17/07/2024

(Previously known as Dynacol Zeolite)

• Helps to trap & remove heavy metals & toxins
• Helps to improve the absorption of nutrients
• Aids the immune system to function efficiently
• Promotes normal, healthy growth & development
• Promotes healthy skin, shiny coat & strong nails
• Promotes healthy organ function

16/07/2024

When attempting to address skin problems, the first veterinary go-to has historically been antibiotics. While there is no doubt that they can be life-saving, antibiotics do little to provide a long term solution to what in most cases stems simply from a gut imbalance that can be addressed with a food product like Faith’s® Cleanse & Detox.

Antibiotics quickly destroy bad bacteria, providing short-term relief. Unlike natural herbs, they do not discriminate and also kill good bacteria which in turn can make the original problem worse.

Veterinarians suppress the normal functions of the immune system in order to prevent dogs from itching. These drugs do not address the root cause of the problem which in most cases is caused by gut issues (due to a number of factors). Not only can these drugs produce long term, nasty side effects, but after some time they can stop “working” and the animals are in a far worse condition than before they started.

05/07/2024

Bathing our beloved pets who have skin allergies and sensitivities makes it challenging to find a sensitive skin dog shampoo and conditioner that effectively cleans without irritation.

By blending an EcoCert approved cleansing system with seven certified organic cellular plant extracts, remedial oils, and practitioner essential oils, your sensitive dog will feel clean, soft, shiny, happy, and smelling fresh.

04/07/2024

This modern, collapsible, and lightweight dog crate is easy to set up and blends nicely with your home decor.

Available in 2 sizes, and 5 colours. The small crate is made out of ABS plastic and the medium crate is made out of polypropylene. They are safe, BPA and toxin-free. 💯

26/04/2024

Imperial Pet Co. Super Supplement has a focus on musculoskeletal health and is remarkably beneficial for arthritis, joint health, hip dysplasia, mobility and general health.

Deer Velvet Antler and Green Lipped Mussel have a long traditional history of use for arthritis, joint damage, and other articular issues.

13/01/2024

While kibble and other cooked/processed foods are affordable and convenient, key nutrients are destroyed by heat.

Kibble Fixer restores the important nutrients missing in cooked and processed foods. With a large array of digestive enzymes, hardy soil-based probiotics and antioxidants from organic fruits and veggies, Kibble Fixer adds life to processed foods.

Not every dog lover can feed a fresh, whole food diet. Kibble Fixer is expertly formulated to make processed foods more like fresh foods.

Grass-finished beef liver
Beef liver is rich in vitamin A and crucial minerals like manganese and zinc that support healthy joints and immune systems.

Organic greens
Kibble Fixer contains organic kelp, broccoli, and alfalfa to deliver important trace minerals and immune-supporting polyphenols.

Organic blueberries and cranberries
Blueberries support a healthy brain and immune system while berries are an important source of antioxidants to fight free radical damage.

Organic artichoke
Jerusalem artichoke is an important source of inulin, a potent prebiotic that supports healthy gut flora.

Soil-based probiotics
Soil-based probiotics are hardy probiotics that are better able to survive damaging stomach acids to support a healthy gut lining.

Digestive enzymes
Dogs eating processed foods can struggle to produce enough digestive enzymes. Kibble Fixer provides your dog with plenty of digestive enzymes for better nutrient absorption, and a healthy pancreas and digestive organs.

Kibble Fixer is the next generation of meal toppers. Try it on your dog and see the difference whole food nutrition makes.

27/12/2023

100% certified organic. No GMOs, no chemicals, no additives. Only the best for your pups. 💯