Loblola

True-to-nature dog toys to reconnect dogs with nature and instinctual play🌲
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12/03/2024

Blending in 🍄‍🟫

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11/28/2024

Enjoy the company of loved ones today, spread warmth, and sneak bites of turkey under the table.

So thankful for all of you.

11/22/2024

Lola inspecting our first Milkcap Mushroom wholesale order getting packed up! This one is heading to in Massachusetts (stick season is now mushroom season).

We love getting to work with small independent pet shops! Let your local pet shop know you’d love to see Loblola dog toys in store — we wholesale through Faire and our line is growing!

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11/18/2024

If Illustration Lola were a pinwheel ..

So in love with our packaging from (mostly because it has Lola on it)! We’re working with Murmur right now on the packaging for the next TWO toys! Plus new mailers to better fit all the different toy shapes and sizes.

So excited to grow our business and brand with you all!

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11/16/2024

Friluftsliv is the main founding value of Loblola. Watching my dog, Lola, gather and chew on pinecones as a puppy is what inspired our first toy and a dog toy company unlike any other.

Rooted in a love and reverence for the outdoors, we seek to reconnect dogs with nature and their ancestral ways of interacting with the natural world.

We’re so glad you’re here with us, caring and creating a life for your dog that’s full of nature and outdoor experiences.

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11/10/2024

Tomorrow is Veteran’s Day, and there are thousands of homeless veterans across the US who stick it out on the streets with their dogs if their local shelter doesn’t allow pets. With our Milkcap Mushroom dog toy launching at noon today, we wanted to partner with Greater Good Charities to help provide homeless veterans and their dogs with some essentials.

Greater Good’s Good Packs and Pet Packs include blankets, socks, dog food and treats, toys, collapsible bowls, and a slip lead among other things — warmth, nourishment, and a little joy.

As a veteran with a dog who saved my life, this cause is near to my heart. It’s something I’d like us to do together every November. So with every order purchased throughout this month, we’re donating 4% to Greater Good to purchase these packs for homeless veterans and their dogs.

Please set a notification for the Milkcap Mushroom launch today! We’ll see you at noon!

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11/07/2024

LOOK WHAT’S HERE!

We got a small number of the rice brown Milkcap Mushrooms dog toys early! The🪻lilac haze (thank you, Taylor) and 🍊tangerine red ones are still in production but coming!

You’ve all been waiting so long so we don’t want to do a long rollout. We’re thinking about just dropping them on our website Sunday at noon (EST). What are your thoughts? Let us know in the poll!

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10/12/2024

We proudly manufacture our dog toys in the US and proudly support the Democratic (and democratic) ticket this November.

It’s been really heartening for me personally to see the Democratic Party move strongly towards labor and reclaiming patriotism and heartland values. I’ve always felt a little bit in an awkward space being a veteran from the Midwest while also a liberal and a feminist with a business. The Harris/Walz ticket brings all those ideals together in a big tent way that has me hopeful.

Make a plan to vote, and vote early if you can!

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09/20/2024

Do you think Taylor will mind if we name this color Lavender Haze? 🪻

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08/17/2024

🍄‍🟫 we’re FINALLY there! The latest Milkcap Mushroom samples came in this morning, and we’re so happy with the result! It was a lot of tweaking to get the material to fill in the mold properly but totally worth the wait. Cannot thank you all enough for being patient with us!

Now that we’ve signed off on the sample, we’re hoping to get a small initial order within the next month followed by a much larger one!

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07/14/2024

Bid on our Loblolly Pinecone Dog Toy through Still We Rise and support the Palestinian people. All proceeds go to organizations like Doctors Without Borders, Palestinian Children’s Relief Fund, and World Central Kitchen.

03/14/2024

Hi everyone, I’m Jenna, the founder of Loblola. It’s been almost a year since we first revealed our Milkcap Mushroom dog toy—a long time for it to still not be released. I wanted to share a bit about the process and things that are going on behind the scenes.

The product development process takes much longer than I ever expected. A quick breakdown of the process looks something like this: I have an idea and draw a rough sketch and description; I work with an engineer to create the CAD design of the product; we 3D print prototype(s) and then go back to edit and refine; once the design is set, we work with a local tooling company to build the steel production mold; after that we test different materials with our manufacturer until we find one that’s a good fit for the shape of the toy and its function; then we pick colors and do a final sample; finally, production!

It’s quite a lot, and it’s made even longer by the fact that we’re designing natural shapes with a lot of complex features. We want it to be beautiful, we want it to be detailed, we want it to truly resemble things you find out in the woods. For sure our design process takes MUCH longer than other companies because of that heavy focus on all the little details.

All that said, the Milkcap Mushroom is moving along. We just had the logo engraved on it this past week and are moving to do final samples in the next couple weeks.

And we haven’t just been sitting on our hands waiting... The production mold for our third toy is currently being built, and we have two more products in the design phase! What’s really great about product development is once it’s done, it’s set. So it’s really time-intensive up front, but then it smooths out for the long run.

I’m so in love with this company, this community, and what we’re building. I love that we can use it to create good in the world like planting trees and supporting dog rescues, and that those contributions will only grow over time. I’m so grateful for all of you, for being patient as we grow and enthusiastic about what we’re building.

Much love

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02/02/2024

Big news! We finally found the perfect material for our Milkcap Mushroom Dog Toy! 🍄

After testing half a dozen different TPEs, we landed on something really great! It’s durable with a little bit of flex, food-grade safe, and easy to clean!

This is the second color we’re doing (the first is a light brown), and we have a third to show you soon!

Which color will your dog want?

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Address

Annapolis, MD
21409

Website

http://www.loblola.com/

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