10/20/2025
We are inundated with information. It’s coming from every direction — emails, texts, social media, podcasts, YouTube, TikTok… it never ends. Somewhere along the line, attention spans shrank to the size of a gnat’s.
Several years ago, I started noticing it in dog training. People stopped reading. They didn’t read their instructions, their homework files, their emails, or their contracts. (Sometimes, I’m convinced they didn’t even read the dog’s name on the paperwork.)
And here’s the thing — the clients who didn’t read were always the ones who struggled most in their dog training journey.
So, I adapted. I thought, Okay, people are visual learners! I started making videos — clear, easy-to-follow demonstrations that broke things down step-by-step. At first, everyone loved them! Success!
…Until attention spans shrank again.
Now, if a video is longer than 15 seconds, people scroll right past it like it’s a tax document. It’s hard to explain the subtleties of leash pressure, body language, and reward timing in less time than it takes to microwave popcorn.
So, what’s a dog trainer to do?
We pour our hearts into helping people succeed with their dogs. We write guides, film tutorials, demonstrate in person — we try. But no matter how many tools we provide, nothing replaces real engagement. You can’t learn timing, consistency, or communication by osmosis.
Training isn’t magic. It’s a partnership — and both ends of the leash have to do the work.
So here’s my gentle plea:
Read the materials. Watch the videos (yes, the whole video). Ask questions. Practice daily.
Because while we can make the process as fun and clear as possible… your dog can’t read the homework either. 😉