03/11/2025
Dear friends. Business is tough for all of us with small business at this weird moment in time. Whenever you can, please shop small and shop local.
Clean Run and my little biz, Bold Lead Designs, are just about the same size, and we have an overlapping customer base of awesome, dedicated dog-centic people just like you and me! Everything mentioned in their post is true! I'd like to add a few things to expand on Clean Run's well-written post ...
Every customer matters to little businesses like mine, and thousands if others that serve a dedicated community. Many of us are specialists in our respective industries and because we are small, we are dedicated and responsive to our customer's needs.
To big corporations, customers may be just a number, a means to an end. To small businesses, our clients are our livelihoods. You/they allow us to employ people that actually care and are proud to work in a meaningful role. We reflect your values. We share passions and have similar interests; we are part of your community and you are part of ours. We need customers and clients like you to survive. We're all in this together. Let's keep our valued communities alive and well by supporting each other.
--Katrina, owner
I appreciate you and thank you for taking a moment to read this. Thank you. πβ€οΈπ€ππ«Ά
I apologize, this is long. But I would appreciate you lending an ear as this is something that has been on my mind often this year.
The last few Mondays, we've experienced an unusual number of orders for one specific product through our Amazon store. This type of order tends to happen when a seminar presenter discusses a particular product at a seminar. But what's very different from past years is that even though the presenter said to buy the product from Clean Run, the people went to Amazon to shop; despite the product including shipping fees and not being eligible for Prime.
I understand the appeal of one-stop shopping for your dog at sites like Amazon and Chewy. We have stopped selling a number of products because we can't compete with their pricing on those product lines. They get distributor pricing while we get wholesale pricing. So for some popular dog toy brands, the price I pay to bring the product into the warehouse is the same as what Amazon and Chewy are selling it for on their websites. So Clean Run looks greedy if we sell those products because we have to mark up the prices; we can't sell products at our cost.
To make things even more complicated for a small business like mine, a number of manufacturers are now selling their products directly on Amazon. They set the price of their products below the price they require me to sell the product for (minimum advertised pricing). If I break MAP and charge the same that they are charging on Amazon, they won't let me carry the product in the store.
We have always tried to "think big" at Clean Run in terms of the projects we have taken on over the years and how we always try to present ourselves professionally. We also have a fairly big warehouse because, let's face it, agility equipment is big. But we're a small business. There are 6 full-time people, including myself, and 1 part-time person that are involved in the retail portion of the business. The government defines a small business as 500 or fewer employees, so I think of us as micro-small.
But being small allows us to offer advantages to our customers that the large corporation can't.
Small is quality. Curating awesomeness is a small company's superpower. We can't phone it in and order the same dog stuff you see on these other sites. We investigate dozens of companies and other small retailers, including ones in other countries. We sample, test, reject, re-examine, and fret to no end until we find unique products we think will meet your expectations.
Small is unique. We are highly attuned to the community we serve. Whether that means being super friendly and kind to people just getting started in dog sports, or super generous when our community needs assistance (situations like clubs whose outdoor spaces are wiped out by a disaster, and they can't afford new equipment). Over the years, we have played an integral part in spending money and resources to advance agility, including equipment safety changes and the adoption of electronic timing. We sponsored the seesaw study that led to design changes to make seesaws safer and perform in a more equitable manner for all sizes of dogs. We disseminated information about the importance of conditioning and strengthening before anyone was doing it. We share the same passion for dogs and dog sports as our customers.
Small is a robot-free zone. Think about it. Just how much do you dread dialing a big company for some of that down-home robo-service? Sometimes you have to spend time just trying to find the phone number on the website. Contrast that to our customer service who understands that not all dogs are the same and will spend as much time as necessary explaining the differences in the harnesses we sell and why we chose each one. They'll also ask for photos so they can see how the dog is built. Likewise, if you are just getting started in agility, will that company explain what you may need as well as offer options that fit your budget rather than upselling you.
Small is your voice. Every time you shop at a small business, you send powerful message to the world around you.
Small is happy. Small is family. According to research, 87% of small business employees feel it is more fun working at a small business and they like "feeling like family." They feel less stressed, more appreciated, and more heard.
I also like to think of Clean Run as a "local" business; that is, local to the agility community and now other dog sport communities as well. Our objective is to support those sports, the health and happiness of the dogs that do them, and the people who love them. While we have to make money to stay in business, our primary goal is not selling enough widgets to make the stockholders happy.
So next time you need to buy training equipment or supplies, think about shopping small. And that applies not just to Clean Run, but to the other small companies running canine-related businesses.
Monica Percival, Owner