Pezzy Pets, Berkeley, CA (2025)

02/10/2025

Our Lionfish is air dried for a crispy + crunchy bite your pet will love.

Lionfish are hypoallergenic and high in protein + omegas. Our treats are hand speared from the Caribbean and we work with small fisheries to help bring invasive fish to the market.

02/07/2025

Sending out another order to our distributor !

Lots of exciting news coming!!

So grateful to work with a distributor that shares our emphasis on supporting small businesses and unique products that are great for pets, people and the planet!! 🐶🐱🌎

02/03/2025

Dang thank you for your support!

A video about our devil fish supply chain went viral on TikTok over the weekend and we’re blown away by the love! We’re mostly caught up now except for orders with Lionfish since we’re expecting our next batch later this week 🤙🏼

You can see the full video on YouTube - just search business insider devil fish 🐶🐱🌎

Obviously stoked and grateful for all the orders when there’s a “pop” like this but in full transparency for every day like this there’s hundreds where we’re just packing a couple orders! As I always say, this is a slow burn and there’s no shortcuts in what we’re building at Pezzy. We’re in it for the long haul!

02/02/2025

It’s been a rainy couple days and luckily Popo’s Fish Maw’s have been the perfect mid day snacky. Staying indoors has it’s perks 🐠❤️

01/28/2025

Did you know that Pezzy treats are both cat and dog approved 🐶🐱

✅ single ingredient
✅ low calorie
✅ high protein
✅ planet-friendly
✅ packed with nutrients + omegas

01/28/2025

Dang I’m blown away by the retailer response for our fish maw chews!

Just sent out our first orders today and we’ll be hand delivering to more later this week. We started with a small batch so we’re making more now!

We spent a long time tinkering with this single ingredient chew and the labels and I wanted to share the story from the back of our packaging:

Fish maw is rich in collagen & nutrients for skin and joint health. In Chinese culture, it symbolizes prosperity and is enjoyed during special occasions. Inspired by winters at Popo’s (Grandma’s) house, I named this product after her and included her photo below.

These treats are made from invasive silver carp and help restore ecosystems while promoting a shiny coat and overall health. Our chews are 100% sourced and made in the USA. Your pup—and the planet—will thank you!

01/25/2025

Sharing your fave treats tastes better when you share with your bff 🐶🐶💗🥓

01/22/2025

Kaya’s had enough of the photo shoot and just wants a fish maw stick!

These are super rich in collagen, protein and other vital micronutrients essential for coat and skin health. Ditch the bully stick for these healthy, sustainable chews!

01/21/2025

Did you know… 🧠🧐 our OG Mexican Devil Fish come from a dozen countries around the world including Mexico and with each bag / treat we are helping restore the ecosystem as these fish invade native fish populations 🐠

We truly pride ourselves in not just making a healthy treat for your pets, but making a healthy treat for your pets while ALSO helping the planet and making it a better place for all.

01/17/2025

Fridays in the Pezzy test kitchen. We’re working on an invasive wild game collection. Will probably be a combination of new staples as well as occasional drops based on harvests and popularity.

As always, good for both 🐶🐱 and the 🌎

Can you guess what protein this is? Kaya loved it!

01/16/2025

Serving up wild caught Devil Fish all of 2025 😈🐟

OG Mexican Devil Fish is a customer fave and is only 3
Calories per treat but packed with lots of healthy omegas for your pup / cat !!

01/11/2025

✅ single ingredient
✅ cat + dog approved
✅ compostable packaging + environmentally friendly
❌ your pet will only ask for 1 treat 😅

01/08/2025

It probably sounds silly to most, but through Pezzy I’ve become one of the top global devil fish dudes (I don’t like calling myself an expert in anything). The devil fish is a massive environmental and economic problem in ~15 countries around the world, affecting millions of folks that depend on fishing as their primary source of income.

Thanks to YouTube and social media, we get lots of inbounds from around the world asking us for help. At this point I think I’ve talked to folks on every continent except Antarctica about the devil fish. I remember laying in my hammock back in 2014 in Mexico while vision questing the project that eventually evolved into Pezzy. I dreamt about traveling the world to help crack the case and building a global devil fish supply chain.

I have lost count of the number of investors, “experts”, NGOs etc that have rolled their eyes at this over the past 10 years. It’s ok, I let the numbers speak for themselves. We’ve turned hundreds of tons of invasive devil fish into delectable pet treats sold to thousands of pet parents. Being a devil fish nerd has sent me all over Asia and Latin America.

Last night I met with a researcher and entrepreneur from Malaysia currently working to solve the invasive devil fish problem in his country. We had a great chat and I mentioned that the next step would be to bring me out for an in-country consultation. I love Malaysian food 😀

I’m ok pursuing a dream that most people don’t understand. I’m not here to chase trends. At its core, I believe entrepreneurship is about identifying a unique problem and then becoming the best person to solve it 🤘🏼

01/05/2025

Treat your pets right this year with healthy single ingredient treats.

Our Fish Maw is made from invasive silver carp from the midwest. They are packed with protein, iron, and calcium which are great ways to improve your pet’s skin + coat.

A healthier alternative to bully sticks or rawhide chews ! 🐶🐱🐠

12/24/2024

As we wrap up another year at Pezzy, I wanted to thank all our wonderful customers, retailers and other amazing partners that helped us have another successful year of growth and positive environmental and social impact.

Building a business with an emphasis on sustainable impact is far from a rocketship and outsiders looking in would definitely not describe us as killing it (well, we are killing lots of invasive fish) or going to the moon. I’m cool with that. I took most of last week off to get away from the daily grind and rest and reflect. One thing I kept coming back to was how at pop-ups like this one, it’s becoming more common for folks to approach and share that they learned about us on social media or they’ve purchased our products previously at a retail store, etc etc. Someone even told me that our treats were the only thing that motivated their pup to eat their meals during an illness. That means the world to us. As I always say, it’s a slow burn for us and we’re so excited you’ve joined us for the ride. Thank you again for all the support.

Wishing you and your family a fabulous holiday and a very happy new year!

12/15/2024

Photo dump from last week 🥓🐠

thanks to all the good boys + girls who stopped by for a treat 😋

12/11/2024

Stockings filled with joy… and some fish 🎁🐠

Treat the special pet in your life with planet friendly, single ingredient treats ❤️

12/07/2024

If you need to spice up your fur baby’s food for the holidays, our Food Topper is perfect to add to any meal and to use daily.

Made from 100% wild caught mexican devil fish. It’s a great option for picky eaters, if your pet needs a boost of protein, or if you want to add something extra special to make them feel extra special 😌

Pezzy Pets

02/10/2025

02/07/2025

02/03/2025

02/02/2025

01/28/2025

01/28/2025

01/25/2025

01/22/2025

01/21/2025

01/17/2025

01/16/2025

01/11/2025

01/08/2025

01/05/2025

12/24/2024

12/15/2024

12/11/2024

12/07/2024

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