Pezzy Pets

Pezzy Pets Making tasty pet treats from the fish we NEED to overfish!

Some much needed R&R in Russian River!
03/10/2025

Some much needed R&R in Russian River!

Silver Carp chipies are the perfect amount of crunch + crumble 🤌🏼✨
03/09/2025

Silver Carp chipies are the perfect amount of crunch + crumble 🤌🏼✨

Silver Carp chips are so fun + versatile to use. More than just a treat, if broken into smaller bits, can be used as mea...
03/02/2025

Silver Carp chips are so fun + versatile to use. More than just a treat, if broken into smaller bits, can be used as meal topper, or even just broken into smaller pieces to have a smaller treat for less calories + more training or those in need of easy to chew treats.

Our Silver Carp chips may look super crunchy but they are the perfect blend of crunchy + easy to crumble. Thus making it your pets favorite fish snack 😌🤘🏼

It’s easy as an entrepreneur to feel stuck or that despite all the grind, you’re still not making the progress you need ...
02/24/2025

It’s easy as an entrepreneur to feel stuck or that despite all the grind, you’re still not making the progress you need to. Even more so when you’re rolling solo.

Sometimes I like to look through old pics and remind myself that I used to do this for free. It helps remind me how far we’ve come.

I first came across the “pez diablo” or devil fish as a fisheries researcher in Mexico in 2014. I partnered with my chef friend to give devil fish workshops in our free time, helping promote local consumption and in turn, boost earnings for affected fishers.

I fell in love with the work. Pretty soon I began channeling my pay as a researcher and then with the UN to these community workshops. Eventually some fishermen approached us and we started selling fillet to families and restaurants, even sending fish to Google’s offices in Mexico City for a couple years.

While we still sell some fillet in Mexico, we soon realized there was a much better opportunity to crack into the pet market and Pezzy was born. We came up with “Pezzy” to pay homage to the company’s Mexican roots - pez means fish in Spanish - even as we’ve grown to include other species (and soon other animals) from around the world.

As frustrated and down as I might get, it helps me to look at pictures like this one. It fills me with such joy and satisfaction to see our treats on store shelves or meet customers at pop-up markets and hear how much their pets love our treats. There’s obviously still a long way to go for us, but it’s also worth looking back and seeing how far we’ve already come 🤘🏼

As we begin our first formal investment process, I’ve been workshopping our narrative.Pezzy isn’t just a CPG company. Tr...
02/20/2025

As we begin our first formal investment process, I’ve been workshopping our narrative.

Pezzy isn’t just a CPG company. Traditional CPG brands source raw materials from third parties and manufacture their products either in-house or through co-manufacturers. We’re different. We’re vertically integrated. We take the fish from the water to your pet’s plate.

I told an investor recently that my focus is first and foremost on the impact we generate in the communities where we operate. As demand for Pezzy grows, I can’t just pick up the phone and double our devil fish order because we are the supply chain.
We invest heavily in small-scale fishing communities precisely because it’s been overlooked for so long. Pezzy’s core premise is simple:

🐟There’s an extreme abundance of untapped, high-quality protein
🐟Tens of thousands of fishers have been negatively impacted by invasive species
🐟We have the skills and experience to connect the dots and build a better supply chain

You can’t have rocket ship growth while prioritizing social and environmental impact. The “to-the-moon” VC mindset is built on exploiting the people who fish, farm, and manufacture products and/or provide services.

We’re building something different. Our fishers and processors now earn, on average, 40% more than before while working fewer hours. They’re paying for their kids’ college tuition, covering medical costs, and improving their quality of life.

We’re proving that growth and impact aren’t mutually exclusive but that you just have to build differently. And we’re making sure that as Pezzy grows, our foundation, our fishing communities, grow with us

Top 3 must try’s that your pets will be OBSESSED with ⬇️⬇️⬇️- Devil Fish Fillets- Popo’s Fish Maw Chews- Silver Carp Chi...
02/17/2025

Top 3 must try’s that your pets will be OBSESSED with ⬇️⬇️⬇️

- Devil Fish Fillets
- Popo’s Fish Maw Chews
- Silver Carp Chips

Our single ingredient treats are made from invasive fishes that are over populating their ecosystems. By turning these invasive species into treats, we are more than creating a healthy, delicious treat for your pets, we’re also helping small fisheries + fisherman earn 40% more than local wages, and leaving a positive footprint on the planet.

All our treats have a positive thought + positive impact behind why we do what we do ❤️🤘🏼

Our Lionfish is air dried for a crispy + crunchy bite your pet will love. Lionfish are hypoallergenic and high in protei...
02/10/2025

Our Lionfish is air dried for a crispy + crunchy bite your pet will love.

Lionfish are hypoallergenic and high in protein + omegas. Our treats are hand speared from the Caribbean and we work with small fisheries to help bring invasive fish to the market.

Sending out another order to our distributor ! Lots of exciting news coming!!So grateful to work with a distributor that...
02/07/2025

Sending out another order to our distributor !

Lots of exciting news coming!!

So grateful to work with a distributor that shares our emphasis on supporting small businesses and unique products that are great for pets, people and the planet!! 🐶🐱🌎

Dang thank you for your support! A video about our devil fish supply chain went viral on TikTok over the weekend and we’...
02/03/2025

Dang thank you for your support!

A video about our devil fish supply chain went viral on TikTok over the weekend and we’re blown away by the love! We’re mostly caught up now except for orders with Lionfish since we’re expecting our next batch later this week 🤙🏼

You can see the full video on YouTube - just search business insider devil fish 🐶🐱🌎

Obviously stoked and grateful for all the orders when there’s a “pop” like this but in full transparency for every day like this there’s hundreds where we’re just packing a couple orders! As I always say, this is a slow burn and there’s no shortcuts in what we’re building at Pezzy. We’re in it for the long haul!

It’s been a rainy couple days and luckily Popo’s Fish Maw’s have been the perfect mid day snacky. Staying indoors has it...
02/02/2025

It’s been a rainy couple days and luckily Popo’s Fish Maw’s have been the perfect mid day snacky. Staying indoors has it’s perks 🐠❤️

Did you know that Pezzy treats are both cat and dog approved 🐶🐱✅ single ingredient ✅ low calorie ✅ high protein ✅ planet...
01/28/2025

Did you know that Pezzy treats are both cat and dog approved 🐶🐱

✅ single ingredient
✅ low calorie
✅ high protein
✅ planet-friendly
✅ packed with nutrients + omegas

Dang I’m blown away by the retailer response for our fish maw chews!Just sent out our first orders today and we’ll be ha...
01/28/2025

Dang I’m blown away by the retailer response for our fish maw chews!

Just sent out our first orders today and we’ll be hand delivering to more later this week. We started with a small batch so we’re making more now!

We spent a long time tinkering with this single ingredient chew and the labels and I wanted to share the story from the back of our packaging:

Fish maw is rich in collagen & nutrients for skin and joint health. In Chinese culture, it symbolizes prosperity and is enjoyed during special occasions. Inspired by winters at Popo’s (Grandma’s) house, I named this product after her and included her photo below.

These treats are made from invasive silver carp and help restore ecosystems while promoting a shiny coat and overall health. Our chews are 100% sourced and made in the USA. Your pup—and the planet—will thank you!

Sharing your fave treats tastes better when you share with your bff 🐶🐶💗🥓
01/25/2025

Sharing your fave treats tastes better when you share with your bff 🐶🐶💗🥓

Kaya’s had enough of the photo shoot and just wants a fish maw stick!These are super rich in collagen, protein and other...
01/22/2025

Kaya’s had enough of the photo shoot and just wants a fish maw stick!

These are super rich in collagen, protein and other vital micronutrients essential for coat and skin health. Ditch the bully stick for these healthy, sustainable chews!

Did you know… 🧠🧐 our OG Mexican Devil Fish come from a dozen countries around the world including Mexico and with each b...
01/21/2025

Did you know… 🧠🧐 our OG Mexican Devil Fish come from a dozen countries around the world including Mexico and with each bag / treat we are helping restore the ecosystem as these fish invade native fish populations 🐠

We truly pride ourselves in not just making a healthy treat for your pets, but making a healthy treat for your pets while ALSO helping the planet and making it a better place for all.

Fridays in the Pezzy test kitchen. We’re working on an invasive wild game collection. Will probably be a combination of ...
01/17/2025

Fridays in the Pezzy test kitchen. We’re working on an invasive wild game collection. Will probably be a combination of new staples as well as occasional drops based on harvests and popularity.

As always, good for both 🐶🐱 and the 🌎

Can you guess what protein this is? Kaya loved it!

Serving up wild caught Devil Fish all of 2025 😈🐟OG Mexican Devil Fish is a customer fave and is only 3Calories per treat...
01/16/2025

Serving up wild caught Devil Fish all of 2025 😈🐟

OG Mexican Devil Fish is a customer fave and is only 3
Calories per treat but packed with lots of healthy omegas for your pup / cat !!

✅ single ingredient✅ cat + dog approved✅ compostable packaging + environmentally friendly ❌ your pet will only ask for 1...
01/11/2025

✅ single ingredient
✅ cat + dog approved
✅ compostable packaging + environmentally friendly
❌ your pet will only ask for 1 treat 😅

Address

Berkeley, CA
94705

Website

Alerts

Be the first to know and let us send you an email when Pezzy Pets posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Pezzy Pets:

Videos

Shortcuts

Share

Category