07/04/2025
❄️ Why We Freeze Brand Our Horses ❄️
We freeze brand our horses, both bought and bred. And we believe more people should.
Why? Because a freeze brand is a permanent, visible identifier, one that can help a horse be traced back to its breeder or previous home even years after it’s changed hands, lost papers, or ended up in the wrong situation. There are several horses we bred and sold before we began freeze branding that we would love to go back and brand.
We’ve personally seen horses reunited with their history, their breeders and previous owners, and even their original names. All because someone posted a picture of their brand.
There is a camp that likes to call freeze branding inhumane. But here’s the thing:
Freeze branding, done properly, is
less traumatic than a lot of routine things we do with horses.
👉 It's less stressful than weaning.
👉 It’s less invasive than gelding.
👉 It’s more humane than a hot brand.
👉 For many horses, it's more tolerable than the farrier, the dentist, trailering, shots, deworming, competing, being ridden, or even just being saddled at all.
And yet, many of the people who like to shout against freeze branding will use equipment and training practices that can traumatize a horse exponentially more than a 30-second freeze brand. Many horses don't even need sedation for freeze branding, but people don't blink at sedating for teeth floating, sheath cleaning, pregnancy checks, even clipping. It's performative outrage, especially when that thirty seconds to brand can reunite a horse with their history in a way that none of the above reasons can.
We’re not here to shame anyone who chooses differently to invest in their horse's long term identification, but we are here to advocate for tools that help horses stay safe, traceable, and connected to their origins, and to shine a light on why people who advocate against it while doing all the usual practices of horsekeeping are just kinda silly.
Ask yourself this: If your horse were lost, stolen, or passed from sale to sale without context… how would anyone know who they really are? Especially horses that don't have extremely identifying markings or horses who varnish, grey out, get injured or sick, or disfigured somehow along the way. Would you recognize your horse ten years from now in a loose auction pen? Dirty, skinny, white in the face?