12/07/2025
Ugh! This is so rampant!!! Not as important, but huge pet peeve of mine, people posting horses on ISO ads that don’t fulfill the criteria at all! Like, ISO 16’3 confirmed, black, Iberian, gelding. And everyone is all “check out my 4 yr old grey mare”. Or questioning and commenting on something that is clearly stated in a post. Reading comprehension is a thing.
Context Blind Commentary. The Modern Epidemic of Not Reading Before Responding
There is a growing problem on social platforms. People are responding to complex educational posts without reading them fully, and without opening the linked article or wider body of work behind them. This behaviour is called context blind commentary.
Context blind commentary happens when a person reacts to a small fragment, a headline, or a single sentence, and then feels confident enough to disagree, correct, or criticise. The issue is not disagreement. The issue is that their response is disconnected from the actual information being shared.
Research in cognitive science explains why this is so common.
• The Illusion of Explanatory Depth
Rozenblit and Keil (2002) showed that people routinely believe they understand topics in far more detail than they actually do. This illusion makes them feel qualified to comment after only a quick skim.
• The Dunning Kruger Effect
First described by Kruger and Dunning (1999). People with limited knowledge often have inflated confidence. In online discussions this produces bold challenges to content they have not properly read.
• Shallow Processing and Digital Overload
Studies like Ophir et al. (2009) on media multitasking show that digital environments push people toward fast, surface level processing. The result is instant reactions rather than careful reading.
• Context Collapse
Marwick and boyd (2011) describe how online spaces compress multiple audiences and remove the cues that help people understand context. A single sentence gets treated as if it stands alone.
These patterns create a culture where snippets are judged as final statements, and educational posts are met with comments that address arguments nobody actually made.
Why full context matters
When a post contains a link to a full article, a research paper, or a long form breakdown, the post is not the full story. It is a doorway to the full context. Responding only to the doorway while ignoring the room behind it leads to misinterpretation, misinformation, and unnecessary conflict.
Reading the whole post, understanding the argument, and then checking the linked article is how online discourse becomes more accurate and more useful for everyone. It also respects the time and effort put into producing educational content.
The takeaway
Before commenting, pause. Read fully. Open the link. Engage with the entire argument rather than the surface.
Better discussions come from context, not reaction.