08/26/2025
✨ Team Member Tuesday ✨
This week’s feature is IB Pet’s owner and founder, Lori Smith! 🐾
🐾 Q: Why did Lori start IB Pet?
A: Tanner and Cali, Lori’s Golden Retrievers, were her inspiration. When Tanner struggled with skin and tummy issues, Lori discovered how much a healthy diet could help. She wanted to create a place where pet parents could find better food options for their dogs and cats—so in 2009, IB Pet was born. 💛
🐾 Q: What is Lori’s favorite food or treat to feed Whisky?
A: A LickiMat Yoggie Pot! Lori stuffs it with raw or lightly cooked meals, tops it with his favorite freeze-dried treats, and freezes it for a cool enrichment activity. 🐶❄️
🐾Q: What is your favorite activity to do with Whisky?
A: Whisky LOVES his ball—he’s so obsessed that Lori sometimes has to hide it! Playing fetch is the highlight of his day. Their go-to toy is a Chuckit! ball launcher, though Whisky will chase almost any ball. His favorites are the Playology-scented balls or a classic Chuckit! ball. 🎾🐾