03/21/2025
HI friends! I just realized we’ve never done a proper intro (so rude of us!)
I’m Yan and the adorable goofball beside me is my pup, Daisy. She’s turning five next month and is the silliest, most lovable pup and of course, the official face of Happy Floof.
A little about me: I was born and raised in NYC but about a year ago, I packed up my life (and Daisy!) and moved to Texas for a fresh start. It was a scary move, but I’ve been loving it so far though NYC will always have my heart!
I started Happy Floof in 2020, originally selling dog bandanas, but I always knew I wanted to expand, I just wasn’t sure what to add. By 2022, I was toying with the idea of rebranding. Around the same time, Daisy had just picked up a lovely habit of rolling in dog p**p. (yes, very gross!) 😅 No matter how many times I washed her harness and collar, the stains and smell just wouldn’t go away.
While shopping for a new harness, I realized there weren’t many options especially those that were durable and easy to clean. That’s when I got the idea to create one myself!
After researching and chatting with fellow pet parents, (especially those with pups who love rolling in mud, hiking or just getting messy), I saw a real need for weatherproof dog walk gear. My vision was to create something that’s stylish, functional, and most importantly, easy to clean. And that’s how Happy Floof was born! My goal is simple: to make life easier for pet parents while keeping our pups looking good and ready for any adventure!
Balancing a full-time job with running Happy Floof isn’t always easy, but the amazing dog community makes it all worth it! Thank you for being here and supporting our journey - it means the world!
Does your pup love getting messy too? Let’s hear your funniest (or grossest) stories in the comments! 😂🐶👇