
02/04/2025
As EquiFit heads into its 25th year in business, I am thrilled to share some exciting news about our future. We have officially joined the Horseware house of brands, marking an incredible new chapter for our company & the equine community we proudly serve.
First & foremost, EquiFit remains the brand you know & trust. Our commitment to delivering superior quality, innovation, & service remains stronger than ever. We will continue to operate as a standalone business, & I will remain with the company as the brand advisor, supported by our dedicated team.
This partnership opens the door to new opportunities, giving us access to expanded resources to grow our product offerings, bring even more innovation to the equine world, & better serve you. Together with Horseware, we will be able to make an even greater impact while staying true to who we are.
In the coming months, you might notice a few changes in how we communicate or operate, but rest assured, we are dedicated to ensuring this transition is as seamless as possible for you. Your trust & support are everything to us. We are more committed than ever to delivering the exceptional products you expect, setting the higher standard in performance, protection, & innovation.
If you have any questions or feedback, we’d love to hear from you at [email protected].
As always, we extend our heartfelt gratitude for your ongoing support. I recognize that we wouldn’t be where we are today without you & I am so appreciative.
🖤🤍🖤,
Alexandra Cherubini
Founder | EquiFit
🔗 https://www.horseware.com/en-us/newsroom/leading-equestrian-firms-horseware-ireland-and-equifit-announce-merger