01/14/2024
No judgement here ….
Are you in or out 🙂
Or plead the 5th 😂😂😂
I might own a few .) I’ll post the ones I love in comments!!
This Stanley cup is teaching us a MILLION DOLLAR LESSON
sometimes you don’t need a new product… you just need a new audience 🤗 this is true … so true …
Stanley is a 110 year old company and in 2019 they hit $73 Million dollars in sales
Their primary target audience were working men who needed to stay hydrated on the job sites, while hiking, etc etc
In late 2019/2020, a popular blog for women posted about this cup and her audience of women went crazy over it.. causing it to go viral several times
Instead of brushing off this sudden surge in sales from a new and unexpected audience (like many brands do)…. Instead do you , be you , you are valued and your worth it , you don’t have to work for a billion dollar a year company ! You just need to do You !
Stanley’s new Global President (who has a strong marketing background) decided they should go all in on this new woman audience he learned that a man is the head of the house …. He also learn the woman is the neck 😂😂😂
They launched brand new colors that were pastels and colorful (opposite of what they had done for the last century) a place where he learned men are not as visual as women ! Women don’t live in dark caves they love color , ascetics, beauty , matching , they love their children the same so along came colors !
They did collabs with influencers and other popular brands like Starbucks nope they stood alone on knowing marketing does tell you what you need to know to deliver to their audience!!
They created waitlists of thousands of women and sold out for every new launch !! This speaks volumes!!
This year, in 2023, they are projected to hit $750 Million Dollars in sales 🔥🔥 🔥in their new product ! Oh wait it’s not new 😂😂😂
Sometimes you can have a winning product in your back pocket… you just need to get it in front of the right audience!!
This is so true I’m ready are you ?
Book your appointment I only have a couple spots for this week !
I’ll be releasing the next block of appointments soon ! Watch for the release !
https://calendly.com/coach-lisa-pickart/health-and-wellness-research-interview?fbclid=IwAR2OZtdHke0EEONEFAKUzrZaMecLdQl5zramaDtcVKi-MzGaTyUhAuFauNw&month=2024-01
Thank you so much for taking the time to meet with me. The information you share will be kept strictly confidential and your contribution is greatly appreciated!
