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12/16/2022

🐶🐱 Production company Rodeo Show is excited to unveil the latest spot by director Matt Uhry for TELUS Health MyPet™, a new mobile app that lets you visit a veterinarian from your phone. “MyPet” depicts a frustration that all pet owners share -- coaxing your pet into a trip to the vet’s office. To pull off the pet-corraling hijinx, Uhry leaned into his deep experience as a director of animal-related content, working closely with the lead set trainer to cast 17 animals for the spot.

Learn more about this endearing spot here: https://www.adweek.com/agencyspy/thursday-stir-138/179626/

12/15/2022

Tahira White, Co-Founder and President of creative agency 19th & Park, shares her expert insight about why inclusive stories are the strongest stories you can tell on Advertising Week’s AW360 Podcast – and we couldn’t agree more! Take a listen: https://open.spotify.com/episode/1VnV4WTzMZy51BmEutFVeQ

12/06/2022

The Metaverse was one of 2022’s biggest tech stories, but did it live up to the hype? Little Black Book got the inside verdict from experts at Compadre, DEFINITION 6, We Are Royale, and more.

Find out how they thought the Metaverse fared: https://lbbonline.com/news/the-metaverse-did-it-live-up-to-the-hype-in-2022

12/02/2022

Norn Jordan has joined We Are Royale (WAR) as Creative Director. A self-described movie and gaming nerd, she brings an accomplished visual eye and chameleon-like versatility across a body of work that includes Bungie's "Destiny" franchise, Disney+'s "The Mandalorian," Netflix's "Love Death + Robots," and Pokémon. At WAR, Norn is particularly excited about the opportunity to mentor more women coming up in the field.

Read more on this in-demand creative here: https://www.stashmedia.tv/norn-jordan-joins-we-are-royale-as-creative-director/

11/23/2022

is back! To kick off the global event, The Supreme Committee for Delivery & Legacy in Qatar brings you “The Whistle,” a mesmerizing tapestry of the game’s most beautiful moments from around the world.

METAphrenie, which helmed the VFX-heavy production, shot the spot on an XR stage using CG environments and practical sets.

See more here: https://vimeo.com/772643193

11/16/2022

A keen eye for comedy joins the rodeo! California-based content studio Rodeo Show signs award-winning British director Jamie Lane for commercials and branded content. Lane, an accomplished director in the UK and European markets, specializes in drawing authentic, comedic performances from actors.

Learn more about Lane's hilarious work and his big move across the pond here: https://shots.net/news/view/rodeo-show-signs-director-jamie-lane via shots.net

10/27/2022

Creative marketing agency Compadre is making bold expansions to its creative department! First up is new Creative Director Jonathan Guillen, a versatile designer, creative, and explorer, who has lent his strong artistic vision to some of the world’s largest brands. Next is Associate Creative Director Nikki Black, who brings a flair for copy, a wealth of campaign experience, and a genuine love for genre audiences and properties. Learn all about Compadre’s newest members here: https://roastbrief.us/2022/10/compadre-expands-creative-team-with-jonathan-guillen-and-nikki-black/

10/19/2022

Nicole Levings, Managing Director of Audience Collective, shares findings from her agency’s new report on the brand-consumer-tech relationship, with tips for legacy brands and upstarts alike to imbue their customer journey with a human touch.

10/13/2022

Director Dan Ezra Gonzalez of Rodeo Show penned this thoughtful op-ed in Campaign US about his identity as a British, Jewish, and Mexican man living between two cultures — and how his heritage shapes his views on Hispanic Heritage Month: https://www.campaignlive.com/article/finding-solid-ground-hispanic-jewish-british-heritage/1802005

10/11/2022

Incoming hiring blitz!

Creative marketing agency Compadre continues its hot growth streak with the addition of two seasoned senior producers – Wynt Curliano and Federico Jimenez, as well as rising producer stars Tatiana Hithe and Tucker Rhodes. Last but not least, Compadre is thrilled to be upping Kevin Voltz to the role of Senior Producer.

Learn about all the new talent rounding out the team here: http://brief.promax.org/index.php/article/compadre-hires-four-producers

09/30/2022

Kudos to Makiné Studios for their recent Promax Latin America 2022 Gold and Silver wins!

Here's another recent project from Makiné: Film noir! 1950s Hollywood! For Audible’s original audio drama ‘The Big Lie’ – starring Jon Hamm and Kate Mara – Makiné created a campaign reviving the sights and sounds of Cold War espionage.

Read this recent Muse feature where Makiné’s Jesus Rodriguez and Alberto Hadyar discuss the hard-boiled Western Noir concept and more: https://musebycl.io/art-trailer/big-lie-inside-makines-emotionally-charged-trailer-50s-hollywood-audio-drama

09/29/2022

Serving the best of what nature has to offer!⁠
⁠
Hooligan editor Peter Mostert has cut a series of brand films for the launch of farm-to-table startup The Farm Kitchen. Conceived by production agency LifeDesign under the creative direction of Linda Notelovitz, this series of lush, visually poetic shorts embodies The Farm Kitchen’s natural philosophy for serving up plant-based food. These films must be experienced to be believed: https://reel360.com/article/hooligans-peter-mostert-breaks-ground-for-farm-kitchen/

09/13/2022

6 Things This Brand Marketer Learned From Planning Her Own Wedding

19th & Park CEO and newlywed Whitney Headen couldn’t help but go into “full activation mode” planning her wedding, a three-day extravaganza dubbed “Camp Madikane.” That’s because she does it every day creating campaigns and consumer experiences for brands like Facebook, Apple, Amazon, Coca-Cola, McDonald's, and Samsung.

Needless to say, “Camp Madikane” was epic. But seeing is believing, so head on over to BizBash for an inside look at how it all came together, as Whitney shares valuable tips and lessons for event professionals of all types to up their game: https://www.bizbash.com/production-strategy/social-events/article/22431894/what-this-marketer-learned-from-planning-her-own-wedding

12/14/2021

It’s not always 72 and Sunny in Los Angeles.

Here’s to a beautiful Monday. 🥰

11/11/2021

Imaginary Forces partnered with Apple TV to create a cinematic title sequence for “Invasion.” Slow-moving mist creates a tense feeling as it obscures everything in the frame. The empty cities and eerily silent environments capture the ways society is clinging onto humanity in the midst of an alien takeover. Read more in this Stash Magazine article.
https://www.stashmedia.tv/imaginary-forces-opens-invasion-for-apple-tv/

11/09/2021

Compadre created a family of logos representing the beam it or stream it choices available to DIRECTV customers. The new logos, which express a brand primed for the market’s current demands, build on DIRECTV’s brand heritage in a sleek and streamlined way.
https://www.transformmagazine.net/articles/2021/directv-works-with-compadre-to-develop-new-logo/

11/05/2021

Reimagine cold, soggy fries through the lens of classic horror films in “HalloWeendy’s,” a campaign directed by Vincent Peone of ArtClass. The three spots parody iconic horror films to show the dread of bad fries. Read more in All Hallows Geek!

11/04/2021

Juni Learning partnered with Roof Studio to create a spirited spot highlighting their award-winning learning experience. ROOF blended motion graphics, live-action, and 3D animation while utilizing bubbly typography and text art to give the film a mixed-media feel. Follow along with Jonas, the delightful purple-haired kid character, to explore all that Juni Learning has to offer! Read more below in CGW.

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Videos

Kudos to Makiné Studios for their recent Promax Latin America 2022 Gold and Silver wins! Here's another recent project from Makiné: Film noir! 1950s Hollywood! For Audible’s original audio drama ‘The Big Lie’ – starring Jon Hamm and Kate Mara – Makiné created a campaign reviving the sights and sounds of Cold War espionage. Read this recent Muse feature where Makiné’s Jesus Rodriguez and Alberto Hadyar discuss the hard-boiled Western Noir concept and more: https://musebycl.io/art-trailer/big-lie-inside-makines-emotionally-charged-trailer-50s-hollywood-audio-drama

Watch as three wrongfully incarcerated people experience the joy that comes with regaining one’s freedom in the film “Happiest Moments,” produced by Hayden5 in partnership with Innocence Project. Read more in this Ads of Brands article! https://adsofbrands.net/en/news/hayden5-the-innocence-project-partner-on-happiest-moments-psa/2218

Real women represent the Black communities of Los Angeles in this #CROWNDay PSA. Hayden5 and Phenomenal partnered to create a spot that highlights the culture, legacy, and rituals of black women and their hair. Watch the PSA here! https://www.youtube.com/watch?v=s-AlNwdk3cY&ab_channel=Phenomenal Read more in this LBB article. https://www.lbbonline.com/news/female-driven-media-brand-and-agency-phenomenal-owns-its-crown-in-powerful-psa

Magic, firearms, and epic battles. Love them all? Then look no further than this cinematic trailer that Giantstep created for #QuantumKnights. https://motionographer.com/news/giantstep-creates-epic-cinematic-trailer-for-quantum-knights-video-game/

Makiné Brand Manifesto

Come inside the mind's eye of MAKINE -- and stay to play! The creative studio's new brand manifesto is a conceptual and colorful journey of what art and creativity mean to them. Naoshima, anyone? Visit their new website, too, and see for yourselves why their superpower is bringing global flavor to each project!

Fun holiday animation from the wonderfully whacky minds at Laundry. Cheers to an awesome 2020!

About last night... enjoying the good vibes at the #freethework launch party #neuehousehollywood

Some #animation #characterdesign & schoolyard fun from @laundry_la for Nissin Cup Noodles!