11/29/2025
TONIGHT’S SMALL BUSINESS SATURDAY TRUTH POST
Small Business Saturday always makes me wonder…
Why do the big box pet retailers win by default even when small, heart-led places are doing the REAL work?
It’s not a complaint.
It’s an honest question.
Because in our community, there are thousands of dogs with big feelings, trauma histories, behavioral needs, sensory sensitivities, medical complexities, fear around grooming, or a past that’s left a mark.
And yet when guardians need supplies or support most automatically turn to the familiar places:
PetSmart, Petco, Amazon, Chewy.
Not because they’re better.
Not because they know your dog.
But because they’re familiar, visible, and convenient.
But here’s the truth we rarely say out loud:
Small, dog-focused spaces like Woof Houze only survive when the community decides that care, connection, and safety matter more than convenience.
We’re not trying to be the cheapest.
We’re not trying to compete with chains.
We can’t and honestly, we’re not meant to.
We’ve chosen a different path:
• nervous-system literacy
• trauma-informed handling
• slow grooming
• consent-based care
• enrichment over entertainment
• community over commerce
• presence over volume
• real conversations over quick transactions
But visibility?
That part is hard especially when big companies dominate the search results, the marketing, and the attention.
So today we’re asking a real question:
What would make a local, dog-first, big-feelings-centered business like ours become a part of your dogs team?
Tell us.
We’re listening.
We want to serve this community in the ways that matter not the ways that mirror big retail.
Because we built Woof Houze for the dogs who don’t fit everywhere else…
and for the guardians who are tired of feeling alone in it.
And if you’ve ever wished there was a place made for your dog not for convenience, profit, or volume
that’s who we are.
How can we become your choice?
Let’s talk about it.
Real answers.
Real needs.
Real community.
🧡 You found your people.
We just want to make sure you know we’re here.
Adia-Founder 🐾
