Our efforts at BRS are focused on providing high value products and solutions as well as valuable information that make reefing fun and easy. We are committed to helping fellow hobbyists achieve the best possible success with their own tanks. This is why we invest our time and effort into producing BRStv, staffing our customer care team with knowledgeable hobbyists and only stocking products and brands that we, as reefers, use and trust.
We are a group of passionate, ambitious and fun-loving people who are committed not only to growth and success, but having a really great time while we're at it. On any given day, a walk through our office will show you a reef tank (or two) on nearly every desk, lively collaboration and discussion, and likely a few science experiments happening in the back.
Where we came from
Based in Minnesota, Bulk Reef Supply was started in 2007 by two friends, Ryan Batcheller and Andrew Duneman, who were seeking a unique entrepreneurial opportunity. Ryan, a reef hobbyist, was tired of adding numerous foods to his tank to properly feed his corals. Through trial and research, he created a well-balanced, affordable and easy solution. BRS Reef Chili Coral Food provided reefers with one food source to keep all the corals and fish healthy and colorful. More quality products were added like high purity BRS Aquarium Additives and Filtration Media as well as our Reverse Osmosis/Deionization water filtration systems. We found our passion for reefing in an e-commerce platform and haven't looked back.
Our core values
At BRS, our core values are more than just words on a dusty plaque. We live these core values, and make sure they are ingrained in everything we do here. If you share these values, head over to our careers page!
SERVES THE CUSTOMER ABOVE ALL ELSE.
True recognition that the customer is the real reason we are all here. The ability to place the customer's needs above all else, especially when difficult.
DRIVEN TO IMPROVE AND TAKES INITIATIVE.
The drive to constantly improve what you are doing and the initiative to take it on personally. When presented with an issue, you say "this is how my team or I can help."
MOTIVATED BY A JOB WELL DONE.
Finds motivation from doing a job well, not because of the reward but because you simply cannot settle for anything less.
GOOD NATURED AND OPEN MINDED.
Respectful to each other as well as open minded about each other's differences.
HUMBLY CONFIDENT.
Ability to show confidence in yourself and your work, yet humble when receiving accurate and healthy criticism. Humble enough to set aside personal desires and buy in for the benefit of the team.
