09/20/2025
Update on grass roots action against PetSafe Brand⚡️We must stop normalizing shock collars in American culture.
What we expect from PetSafe is simple: make a clear, written statement denouncing shock/e-collars and commit to ending their sale, marketing, and promotion. End sponsorships that platform aversive methods. If leadership continues to endorse these products or strategies, they should step aside.
Want to help? Make this highly problematic brand aware of your position today. Leave factual comments on PetSafe’s newest posts, and vote with your wallet.
Here’s the backstory: PetSafe recently posted a video promoting shock/e-collars with claims that weren’t scientifically sound. Thanks to pushback from our community, they pulled it within 24 hours of our formal boycott of the PetSafe brand. You can see the now deleted video in my stories.
But that doesn’t mean they stopped selling shock collars to the public - which enables further harm to dogs and the relationships between people and their dogs.
Across veterinary and behavior organizations worldwide, the guidance has been consistent for years: shock/e-collars have no place in dog training or behavior modification. Research links these devices to more fear and anxiety, elevated stress, increased aggressive responses, and erosion of trust between dogs and their people; humane, reward-based methods meet the same goals without those costs.
The commercial success of shock collars depends on public confusion and euphemisms that rebrand pain as “stimulation” and control as “freedom”.
The boycott continues until actions, not PR, match modern standards of animal care. We’re prepared to widen the pressure to the retailers that carry PetSafe products.
Pain is not a training plan. Trust is non-negotiable. Dogs, and the people who love them, deserve better.
More info on this boycott here https://www.facebook.com/share/v/1FPLrEuu4b/
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American College of Veterinary Behaviorists position statements on veterinarians’ responsibility when working with behavior cases, and humane and effective evidence-based training https://www.dacvb.org/page/PositionStatement
American Veterinary Society of Animal Behavior position statement on Humane Dog Training Methodshttps://avsab.org/wp-content/uploads/2024/12/AVSAB-Humane-Dog-Training-Position-Statement-2021.pdf
More sources and a list of organizations worldwide who have condemned shock in training at zakgeorge.com