08/16/2024
I figured I would make this a very Happy Aloha Friday and reintroduce myself. It’s actually my least favorite thing to do… talk about myself.
The past year I read book “Be Useful”. I found it interesting that he believes your true passion in life is developed in childhood. It’s something I cannot argue with. Ever since I can remember I’ve been obsessed with dogs and I’ve always had a desire to question and contemplate the way things are.
My desire to learn, question, educate myself and others evolved to include dogs. I lost my first dog to renal failure before he was even 10 years old. I’ve seen many friends and family dogs die too young. I’ve spent hours reading labels in the box stores trying to figure out the best treat or food for my dogs, only to walk away confused and aggravated. I’ve had itchy and sickly dogs. I’ve left a vet office feeling hopeless.
I questioned, I researched, I learned. Now I educate dog owners and manufacture healthy products. I do it for my dogs. I do it for ALL DOGS!
I have developed a very strong business ethos. Locally sourced, locally made, highest quality of products, supporting our community, involving our community and more.
Lava Paws is really my lifestyle brand. Nowadays it goes further than making treats or even raw food. It’s looking at our dogs holistically. How can we support their diet, exercise, cognition, bones, environment, muscles, brain…
All of this and more are all connected and can determine your dog’s overall health. So yes while we mainly focus on diet and some enrichment, we are always giving people information on vets, trainers, classes, new science, etc to address your dog’s other needs.
So when you walk into one of our stores I hope you can see our lifestyle brand. When you leave our store, you can walk or click confidently knowing that you are providing your dog a better life.
I don’t think I’ll ever lose my passion to provide in one way or another for dog owners. I know I’ll always have at least one dog in my life, currently there’s 6!
