Encore Business Group

01/09/2025

New Year, New 3PL partner ?

In 2024, Encore Business Group positioned ourselves well to help more brands succeed in 2025

Here are just a few of our strategic moves:
• We moved into a brand new building to better serve new & existing customers
• Onboarded our largest customer to date, a fortune 5,000 company
• Implemented a new WMS, Packiyo
• Shipped out more DTC packages than ever
• Shipped more units into Amazon FBA than ever
• Helped our customers launch on new marketplaces like QVC, Walmart, Quill and Saks Fifth Avenue
• Helped one of our customer expand internationally into the UK

All while shipping out orders within 24 hours or less

There's a reason why we our customers give us ⭐⭐⭐⭐⭐ on google!

If you're looking for a reliable, honest and hassle free 3PL Partner this year, reach out to our team at [email protected]

05/30/2024

What is a Subscription Box?

A subscription box is a service where subscribers receive a curated selection of products delivered to them regularly, typically on a monthly basis. These boxes can contain anything from beauty products and snacks to books, toys, or even pet supplies, depending on the theme of the subscription.

Here's how it typically works:

1. Subscription Sign-Up: Customers sign up for a subscription box service online. They choose the type of box they want (e.g., beauty, food, fitness) and often have options for the frequency of delivery (e.g., monthly, quarterly).

2. Curated Selection: Each month, the subscription company curates a selection of products based on the theme of the box. These products are often a surprise to the subscriber, adding an element of excitement to the experience.

3. Delivery: The subscription box is then shipped out to subscribers at their designated address. Depending on the service, shipping may be included in the subscription fee or charged separately.

4. Unboxing Experience: Subscribers receive their box and enjoy the experience of unboxing it to discover the products inside. This unboxing experience is often part of the appeal of subscription boxes, as it feels like receiving a gift each month.

5. Feedback and Customization: Some subscription box services allow subscribers to provide feedback on the products they receive, which can help tailor future boxes to their preferences. Some also offer customization options, where subscribers can choose certain products or preferences for their box.

Subscription boxes have become popular due to their convenience, novelty, and the element of surprise they offer. They're a fun way for people to discover new products, indulge in their interests, or even give as gifts to others.

05/21/2024

We are celebrating 9 years in business this month!

Thank you to our customers for trusting us to be your partner and service provider!

We are excited to partner up with more brands and continue to provide frictionless, hassle free E-commerce Fulfillment, Amazon FBA Prep, Kitting and Warehousing services

We are just getting started!

05/13/2024

So you think you want to start an e-commerce business? Where do you even begin?

Here's a step-by-step guide to help you get started:

𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:
• Identify your niche: Choose a product or service you want to sell. Look for a niche with demand but not too much competition.
• Understand your target audience: Research your potential customers' demographics, preferences, and buying behavior.
• Analyze competitors: Study other ecommerce businesses in your niche to understand what works and what doesn't.

𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐥𝐚𝐧:
• Define your business model: Decide whether you'll be dropshipping, manufacturing your own products, or reselling.
• Utilize a 3PL like Encore Business Group to warehouse
your inventory and ship your online orders
• Set clear goals: Establish short-term and long-term objectives for your business.
• Create a budget: Estimate your startup costs and ongoing expenses, including website development, marketing, and inventory.

𝐋𝐞𝐠𝐚𝐥 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬:
• Choose a business name: Ensure it's unique and reflects your brand.
• Register your business: Depending on your location, you may need to register your business with the appropriate authorities.
• Obtain necessary permits and licenses: Check local regulations to see what permits or licenses you need to operate legally.
• If you’re going to have a business partner, draft up an
operating agreement

𝐂𝐫𝐞𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐎𝐧𝐥𝐢𝐧𝐞 𝐒𝐭𝐨𝐫𝐞:
• Choose an ecommerce platform: Options include Shopify, WooCommerce (WordPress), BigCommerce, etc.
• Design your website: Select a theme that aligns with your brand and customize it to create a unique look.
• Set up payment gateways: Integrate payment processors like PayPal, Stripe, or others to accept payments securely.

𝐒𝐨𝐮𝐫𝐜𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬:
• Decide how you'll source products: Whether through wholesalers, manufacturers, dropshipping, or creating your own.
• Build relationships with suppliers: Negotiate pricing, terms, and ensure reliability.

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:
• Develop a marketing plan: Include strategies for driving traffic to your website, such as SEO, social media marketing, content marketing, email marketing, etc.
• Build your brand: Create a strong brand identity through consistent messaging, visuals, and customer experience.
• Utilize influencer marketing: Partner with influencers in your niche to reach a wider audience.

𝐋𝐚𝐮𝐧𝐜𝐡 𝐘𝐨𝐮𝐫 𝐒𝐭𝐨𝐫𝐞:
• Test your website: Ensure everything works smoothly before launching.
• Start marketing: Begin promoting your store through various channels.
• Monitor and adjust: Track your metrics and adjust your marketing strategies based on the data.

𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞:
• Offer multiple channels of support: Provide options like live chat, email, and phone support.
• Respond promptly to inquiries: Aim for quick response times to customer queries and concerns.
• Solicit and act on feedback: Listen to customer feedback to improve your products and services.

𝐒𝐜𝐚𝐥𝐞 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬:
• Analyze performance: Continuously track your sales, expenses, and other key metrics.
• Expand your product line: Introduce new products to attract repeat customers and expand your market reach.
• Explore new marketing channels: Consider advertising on new platforms or experimenting with different marketing tactics.

05/07/2024

𝐃𝐓𝐂 𝐁𝐫𝐚𝐧𝐝𝐬

Consumers want to feel like they are getting a good deal, so they often search for promo codes, sign up for your newsletter for 10% off their first order or shop around for a better deal

BUT they don’t always put in the mental effort to calculate a percentage discount to the equivalent amount.

The Rule of 100 by Marketing Professor, Dr. Jonah Berger, state that:

• For products or services over $100, a dollar discount will be more effective

• For those under $100, a percentage discount will likely be more effective.

When consumers see 10% off they just think of the number 10

A $200 product with a 10% off coupon ($20) is the same as a $20 off coupon but will drive more sales because 20 is bigger than 10

Its the psychology behind it

Are you offering a percentage off or a dollar amount off during your promotions?

04/22/2024

Great Marketing = Understanding psychology and how to influence and persuade consumers.

For instance, the psychology behind "Free Shipping"

1. 𝐏𝐞𝐫𝐜𝐞𝐢𝐯𝐞𝐝 𝐕𝐚𝐥𝐮𝐞: Free shipping can enhance the perceived value of a product. Even if the product price remains the same, the absence of shipping fees can make consumers feel like they're getting a better deal. This perception of increased value can lead to a higher likelihood of purchase.

2. 𝐑𝐞𝐝𝐮𝐜𝐞𝐝 𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧: Consumers often abandon their online shopping carts when they encounter unexpected shipping costs during the checkout process. Offering free shipping removes this barrier and reduces the friction associated with completing a purchase, thus increasing conversion rates.

3. 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞: Free shipping acts as a psychological incentive, motivating consumers to make purchases they might otherwise hesitate to make. The prospect of saving money on shipping can tip the balance in favor of completing a transaction, especially for discretionary or non-urgent purchases.

4. 𝐒𝐞𝐧𝐬𝐞 𝐨𝐟 𝐑𝐞𝐰𝐚𝐫𝐝: Free shipping can make consumers feel rewarded for their patronage. It creates a positive association with the brand or retailer, fostering customer loyalty and encouraging repeat business.

5. 𝐒𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲 𝐚𝐧𝐝 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲: Free shipping simplifies the purchasing process and makes it more transparent for consumers. They don't have to calculate additional costs or compare shipping fees across different retailers, which can contribute to a more satisfying shopping experience.

6. 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬: From a behavioral economics perspective, free shipping exploits cognitive biases such as loss aversion and anchoring. Consumers tend to overvalue free benefits, perceiving the avoidance of a shipping fee as a gain, even if the cost of the product is slightly higher to compensate.

7. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞: In today's competitive e-commerce landscape, free shipping has become almost an expectation among consumers. Businesses that offer free shipping gain a competitive advantage over those that don't, as they cater to consumer preferences and differentiate themselves from their competitors.

Free Shipping is not just about eliminating an extra cost; it's about leveraging psychological principles to influence consumer behavior, increase sales, and build brand loyalty.

04/16/2024

Here are 7 different ways to promote your products online:

1. 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Utilize various digital channels such as social media, search engines, email marketing, and content marketing to reach and engage with your target audience. This can include running targeted ads, creating valuable content, and optimizing your website for search engines.

2. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Leverage popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to showcase your product, engage with customers, and build a community around your brand. Utilize both organic posts and paid advertising to maximize reach and engagement.

3. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Collaborate with influencers or content creators who have a significant following and influence within your target market. Partnering with influencers can help increase brand credibility, reach new audiences, and drive product sales through authentic recommendations and endorsements.

4. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Create high-quality, valuable content such as blog posts, videos, infographics, and eBooks that educate, entertain, or inspire your audience. Content marketing helps establish your brand as an authority in your industry, attract organic traffic to your website, and generate leads over time.

5. 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Build and nurture relationships with your audience through email marketing campaigns. Send targeted email newsletters, product announcements, promotions, and personalized recommendations to subscribers to keep them engaged and encourage repeat purchases.

6. 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐒𝐄𝐎): Optimize your website and online content to improve your visibility and ranking in search engine results pages (SERPs). This involves keyword research, on-page optimization, link building, and creating valuable, relevant content that satisfies user intent.

7. 𝐏𝐚𝐲-𝐏𝐞𝐫-𝐂𝐥𝐢𝐜𝐤 (𝐏𝐏𝐂) 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Run paid advertising campaigns on search engines like Google (Google Ads) or social media platforms like Facebook and Instagram. PPC advertising allows you to target specific keywords, demographics, and interests, and pay only when users click on your ads.

By combining and customizing these promotional strategies based on your target audience, budget, and marketing goals, you can effectively promote your product and drive its success in the market.

04/15/2024

What to look for when searching for a new 3PL Fulfillment Partner

The top ecommerce fulfillment metrics generally revolve around 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲, 𝐚𝐜𝐜𝐮𝐫𝐚𝐜𝐲, 𝐚𝐧𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧. Here are some key metrics:

1. 𝐎𝐫𝐝𝐞𝐫 𝐀𝐜𝐜𝐮𝐫𝐚𝐜𝐲: This measures the percentage of orders that are fulfilled without errors. It includes picking accuracy, packing accuracy, and shipping accuracy.

2. 𝐎𝐫𝐝𝐞𝐫 𝐂𝐲𝐜𝐥𝐞 𝐓𝐢𝐦𝐞: This metric tracks the time it takes for an order to be processed, picked, packed, and shipped to the customer. It reflects the efficiency of your fulfillment operations.

3. 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐀𝐜𝐜𝐮𝐫𝐚𝐜𝐲: Inventory accuracy measures how closely your recorded inventory levels match the actual physical inventory on hand. Accurate inventory data is crucial for preventing stockouts and overstock situations.

4. 𝐎𝐧-𝐭𝐢𝐦𝐞 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲: This metric evaluates the percentage of orders that are delivered to customers within the promised timeframe. It reflects your ability to meet customer expectations regarding shipping speed.

5. 𝐎𝐫𝐝𝐞𝐫 𝐅𝐮𝐥𝐟𝐢𝐥𝐥𝐦𝐞𝐧𝐭 𝐂𝐨𝐬𝐭: This metric calculates the total cost incurred to fulfill orders, including labor, packaging materials, shipping fees, and overhead costs. Keeping fulfillment costs under control is essential for maintaining profitability.

6. 𝐑𝐞𝐭𝐮𝐫𝐧 𝐑𝐚𝐭𝐞: The percentage of orders that are returned by customers. High return rates can indicate issues with product quality, inaccurate product descriptions, or poor packaging.

7. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 (𝐂𝐒𝐀𝐓) 𝐒𝐜𝐨𝐫𝐞: This metric measures customer satisfaction with the fulfillment process. It's typically assessed through post-purchase surveys or feedback forms.

8. 𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐎𝐫𝐝𝐞𝐫 𝐑𝐚𝐭𝐞: This metric evaluates the percentage of orders that are fulfilled accurately, on time, and without any issues. It provides a comprehensive view of overall fulfillment performance.

9. 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐓𝐮𝐫𝐧𝐨𝐯𝐞𝐫 𝐑𝐚𝐭𝐞: This metric measures how quickly inventory is sold and replaced over a specific period, indicating the efficiency of inventory management and the demand for your products.

10. 𝐅𝐢𝐥𝐥 𝐑𝐚𝐭𝐞: Fill rate measures the percentage of customer demand that is met from stock on hand without backorders or stockouts. A high fill rate indicates good inventory management and availability.

By monitoring these key metrics, you & your fulfillment partner can identify areas for improvement in their fulfillment processes and ultimately enhance the overall customer experience.

Remember, your 3PL is an extension of your brand and should be a partner, not just a supplier

08/08/2023

Today is National Pickleball Day!

Use promocode "JOSHCRUMBACK" for 10% off at Rokne Pickleballs website

ROKNE is a family-owned pickleball brand inspired by the unparalleled enthusiasm for the world's fastest growing sport. ROKNE is dedicated to providing the pickleball community with high quality products that combine cutting-edge technology with clean, sleek and vibrant designs. We are reinventing c...

08/05/2023

Check out the newest members of the Rokne Pickleball family!

ROKNE is a family-owned pickleball brand inspired by the unparalleled enthusiasm for the world's fastest growing sport. ROKNE is dedicated to providing the pickleball community with high quality products that combine cutting-edge technology with clean, sleek and vibrant designs. We are reinventing c...

06/30/2023

Let’s celebrate the long 4th of July weekend with 17.76% off the entire Oogie’s store! No code necessary.

06/14/2023

POPCORN, GET YOUR POPCORN!

Some sweet deals on some Oogies popcorn on QVC today



https://www.qvc.com/Oogies-Snacks-18-Count-Individual-Bags-of-Popcorn.product.M69973.html?sc=IROA

QVC is not responsible for the availability, content, security, policies, or practices of the above referenced third-party linked sites nor liable for statements, claims, opinions, or representations contained therein. QVC's Privacy Statement does not apply to these third-party web sites.

05/26/2023

Saaaaay what? 20% off Oogie's Popcorn this weekend!?

Take 20% off the entire store all Memorial Day weekend long! Use code MEMORIALDAY 🇺🇸

04/07/2023

It's sping time, are you ready for some outdoor ?

is coming up, does your mom, wife, grandma need a need pickleball paddle?

is also coming up, does your dad, husband, grandpa need a paddle?

Check out the Rokne Pickleball deals at CBS Mornings

03/22/2023

Did you catch Rokne Pickleball on the CBS Mornings show? There's still a chance to get a really good deal!

03/14/2023

You won't want to miss these deals on Rokne Pickleball!

ROKNE has partnered with CBS Deals to bring you savings hotter than Black Friday!!

Enjoy 22-50% off ROKNE paddles and accessories. Save up to $200 on our premier package…for a limited amount of time. SHOP TODAY at www.cbsdeals.com and tune into Tuesday 3/14 to see the deal presentation live!! ✨

02/08/2023

E-Commerce Fulfillment | Amazon FBA Prep Services | Subscription Box Kitting | Value Add Services

www.encorebusinessgroup.com

02/02/2023

THE Gentleman's Cocktail Smoker is now available to purchase!

Check out Flint & Barrel 's Cocktail smoking kit at https://www.flintandbarrel.com