SUPERZOO, by WPA

SUPERZOO, by WPA Join us for pet professionals' favorite trade show and conference. We'll see you August 13-15, 2025!
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Visit bit.ly/WPA-365 for our new virtual platform, WPA365, connecting pet product exhibitors and retailers!

We hope your day is filled with spooky fun, tasty treats and lots of tail-wagging excitement. 🐾👻
11/01/2024

We hope your day is filled with spooky fun, tasty treats and lots of tail-wagging excitement. 🐾👻

10/30/2024

Happy National Cat Day! Today is the purrfect day to give a little extra love to your feline friends. Help your customers spoil their cats with everything they need to make this day special.🐱

10/25/2024

Only 293 days until SUPERZOO 2025 ... but who’s counting?

10/19/2024

It’s Get To Know Your Customers Day!

Today is the perfect opportunity to connect with your pet store customers and learn more about what they really need. Use today to ask, listen and strengthen those bonds!💬

Truly unforgettable moments from SUPERZOO!💭 From the exciting product showcases to the amazing connections we made, what...
10/16/2024

Truly unforgettable moments from SUPERZOO!💭 From the exciting product showcases to the amazing connections we made, what was your favorite memory?

10/11/2024

Meet Lauren from Animals Like Us as she shares their mission to provide a healthier, raw-based alternative that’s both affordable and accessible, ensuring pets get the taste and nutrition they deserve!

ICYMI, check out the link for the full list of 2024 exhibitors. https://bit.ly/4cmil35

10/10/2024

Who else is still buzzing with excitement from all the incredible products and ideas we saw this year?🙌

What was your favorite find or moment? Let's keep the inspiration going!

Happy World Animal Day! 🐾🌍Ready to make a difference? Here are three simple ways your customers can show their support t...
10/05/2024

Happy World Animal Day! 🐾🌍
Ready to make a difference? Here are three simple ways your customers can show their support today.

And of course, don’t forget to give your own pets some extra love!

Keep tails wagging all week long during National Walk Your Dog Week! Check out these must-have products to make those wa...
10/02/2024

Keep tails wagging all week long during National Walk Your Dog Week!

Check out these must-have products to make those walks more enjoyable for both your customer and their pup.🐾

🌍 The International Pet Forum at SUPERZOO was an invaluable opportunity for pet expo organizers from around the globe to...
09/30/2024

🌍 The International Pet Forum at SUPERZOO was an invaluable opportunity for pet expo organizers from around the globe to share how they’re bringing international audiences to their events.

International marketing specialist, Andres Tovar took the stage to offer expert advice on optimizing international strategies, sharing key insights on engaging global markets.
Missed it? Swipe through for a recap of the highlights and learn how these strategies can elevate your next event!

09/27/2024

Anyone else's neck still hurting from headbanging too much at the SUPERZOO Beach Party concert? Just us?

The 2024 winners from the New Product Showcase Awards! 🏆1st Place - Aquatics, TMC Kreisel Jellyfish Aquarium Series, Qua...
09/25/2024

The 2024 winners from the New Product Showcase Awards! 🏆

1st Place - Aquatics, TMC Kreisel Jellyfish Aquarium Series, Quality Marine, Self-contained jellyfish aquariums, ideal for desktops or any room in the house.

1st Place - Bird, Buggy Buffet, Volkman Pet Products, Indulge your birds with our mix of Mealworms, Silkworm Pupae, Black Soldier Fly Larva, and Shrimp.

1st Place - Cat, Berry Good Milk, Choolipets, Enriched with essential vitamins, and supports urinary health and joint function for cats and dogs.

1st Place - Dog, The Pupsicle, Woof, The cleanest, safest & longest lasting enrichment toy on the market.

1st Place - Farm and Feed, Booster Berries, Nutri-Berries, Premium supplement for backyard chickens.

1st Place - Grooming, Oatmeal No Rinse Paw Cleaner, Bugalugs Pet, The ultimate hassle-free paw cleaning solution.

1st Place - Herptile, Gourmet Tortoise Food Crumbles, Zoo Med Laboratories, Inc., A delicious and nutritious blend that matches the natural high-fiber, low-protein diet of tortoises.

1st Place - Small Animal, Nibble Peapods Small Animal Chew Toy, Chongqing Pet Union, 100% edible and disposable chew toy made from grasses and veggies, with natural flavors and colors.

1st Place - Point of Purchase, Barkworthies Hickory Smoked Floor-Stand Display, Barkworthies, High quality, wholesome, natural chews and snacks dogs love!

1st Place - Accessories & Gifts, Coloring Bandana, The Paws, Get creative and color in your own dog bandana

Check it out here: https://bit.ly/3XPN1Fr

Happy Responsible Dog Ownership Day! Ensuring our furry friends' safety is a small ask compared to the incredible compan...
09/21/2024

Happy Responsible Dog Ownership Day! Ensuring our furry friends' safety is a small ask compared to the incredible companionship they offer us. Check out these must-have products to help your customers keep their pups happy and healthy!

09/19/2024

We're dreaming about being back on the show floor. 💭
Having thousands of pet retail professionals from all over the world under one roof?! Magical.

Can't wait to see you all again and don't forget to stay in touch.

Every SUPERZOO reminds us of how crucial this event is for networking and driving innovation within the pet retail indus...
09/17/2024

Every SUPERZOO reminds us of how crucial this event is for networking and driving innovation within the pet retail industry. Seeing everyone come together to share ideas and showcase the latest trends reinforces the importance of these gatherings.

🙏 Thank you for making SUPERZOO 2024 an unforgettable experience. We’re excited to continue this journey with you and look forward to next year!

We were honored to receive the Petland Award of Excellence at the Petland Awards Dinner for our early work on the Canine...
09/14/2024

We were honored to receive the Petland Award of Excellence at the Petland Awards Dinner for our early work on the Canine Care Certification program with Purdue University and Dr. Candace, which involved over $1 million in investment during 2017-2018.

Thank you, Petland USA, for this incredible honor!

A huge thank you to our incredible sponsors for making SUPERZOO 2024 a phenomenal success!Special thanks to: Nerf Dog, S...
09/13/2024

A huge thank you to our incredible sponsors for making SUPERZOO 2024 a phenomenal success!

Special thanks to: Nerf Dog, Skout's Honor, ADM Animal Nutrition - MoorMan's ShowTec, Tuesday's Natural Dog Company, Boxiecat, Pet Parents, Hill’s Pet Nutrition, North American Pet Products, Purina, Royal Canin, Health Extension, and HICC PET.

Your commitment to excellence and innovation fuels our mission to enhance the pet care experience and strengthen connections within the industry. Here’s to continued success and collaboration!

Retailers, mark your calendars for National Pet Bird Day on September 17, 2024! 🐦 Join the Bird Enjoyment & Advantage Ko...
09/12/2024

Retailers, mark your calendars for National Pet Bird Day on September 17, 2024! 🐦 Join the Bird Enjoyment & Advantage Koalition (BEAK) in celebrating the incredible bond between birds and their owners.

Let's make this 6th annual event a memorable one by showcasing the joy of pet birds and connecting with your customers. https://bit.ly/3Xc5Jp6

The World Pet Association (WPA) is a proud sponsor of  Human Animal Bond Research Institute - HABRI  Awards, which recog...
09/11/2024

The World Pet Association (WPA) is a proud sponsor of Human Animal Bond Research Institute - HABRI Awards, which recognize companies and organizations with innovative products and programs designed to advance the human-animal bond and create a more pet-friendly society. CancerCare, Meals on Wheels America, Kimpton Hotels & Restaurants, Sesame Workshop, K-9 For a Day.

These winners deserve celebration and recognition for their efforts in accelerating the ways we show love to our animals everyday.

Congratulations to all these deserving winners and the teams behind these initiatives, and thank you to our partners in sponsorship who help make this event possible! PetSmart Charities, Zoetis, Purina.

The World Pet Association was delighted to spotlight and celebrate some of the industry’s very best at this year’s Chair...
09/10/2024

The World Pet Association was delighted to spotlight and celebrate some of the industry’s very best at this year’s Chairman’s Reception Awards during SUPERZOO 2024.

Congrats to:
🐾 WPA Lifetime Achievement: Randy Barb (NewCo)
🐾 WPA Pet Retailer Lifetime Achievement 1-5 Stores: Peter Hoeper (Pisces Pet Emporium)
🐾 WPA Hall Of Fame: Gwen Powell
🐾 WPA Pawsitive Impact: Elizabeth Kunzelman (Petland)
🐾 WPA Pet Retailer Lifetime Achievement 6+ Stores: Jacobson Family (Pet Pantry)

09/09/2024

Ever pet (and pet parent) will be lining up to get their paws on the fantastic products you scored at SUPERZOO this year! Because when pets are happy, everyone's happy!

Which product are you most excited to share with your customers?

08/21/2024

After an incredible week at SUPERZOO, we can’t help but feel a bit sad it’s over. From the latest innovations in pet products to inspiring educational sessions, every moment was packed with excitement and discovery.

A huge thank you to all our attendees, exhibitors, and speakers who made this week unforgettable. We’re already counting down the days until we can gather again next year.

SUPERZOO is a proud sponsor of The PetQuip Awards 2024! The 15 awards include categories for product, marketing, retaile...
08/19/2024

SUPERZOO is a proud sponsor of The PetQuip Awards 2024! The 15 awards include categories for product, marketing, retailers, suppliers, sustainability and individual achievement. New categories for this year include rising star, employee of the year and best trade marketing campaign. View the 2024 Finalists Booklet: https://bit.ly/3YRuKID

Drumroll, please! 🥁 After the unforgettable fun we had this year, we're thrilled to announce that SUPERZOO is coming bac...
08/16/2024

Drumroll, please! 🥁 After the unforgettable fun we had this year, we're thrilled to announce that SUPERZOO is coming back to Mandalay Bay Convention Center from August 13–15, 2025, with education sessions kicking off on August 12. Get ready for another incredible experience where the pet retail industry comes together to drive innovation, forge connections, and celebrate the future. Mark your calendars and stay tuned for more details!

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3950 Las Vegas Boulevard S
Las Vegas, NV
89119

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UNITING THE PET INDUSTRY EVERY YEAR

SuperZoo is the most-attended pet industry trade show in North America, established by World Pet Association in 1950 as an annual gathering place for the entire industry to connect, learn and do business. Ever since, the show has continued to grow—and it now boasts more buyers and education hours than any other industry event on the continent. With its rich education offerings, easy-to-shop show floor and energizing, fun-filled atmosphere, SuperZoo has earned its reputation as North America’s premier pet retail event—and the industry’s most productive and vibrant trade show of the year.

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