We learned about better nutrition for our pets over 20 years ago. We would make the drive from Jackson, TN to Memphis, TN to buy healthier options for our pets that we were not able to find locally at the time. We would shop at an independent pet store that really helped us understand what our pets needed. Their fur was lustrous. No more itchy-scratchies. They were so much happier. You could tell
by their playfulness and affection. That spurred an obsession with reading labels and trying to understand what the labels meant and what ingredients were in our pets food. As the years go on, we remember our beloved fur kids that are no longer with us and love the fur kids we have adopted. Each of them leave precious paw prints in our hearts and minds and leave us wanting to help others. Not-so-surprisingly, each fur kid is different! There are some similarities but no two are exactly the same. They express themselves in different ways. Some are talkers. Some are needy. Some are love bugs. Some bounce off the walls. Each one has their own special personality, needs and nutritional requirements. Sometimes, It is difficult to find the right nutritional balance. It isn't as simple as feeding each one the same thing. Combined with the ever-changing pet food label guidelines, AAFCO guidelines and pet food brands that come and go, it can be difficult to navigate pet food selections. We have dedicated our lives to continuing our education about pet health and pet products that are nourishing, natural and wholesome. Our strong relationships with pet food manufacturers allow us to provide you with the accurate and beneficial information for you and your pets. Making the change to wholesome & natural pet foods is simple - we hope to create awareness about this amazing market in order to provide a healthier lifestyle for pets everywhere!
