Brooklyn Grooming

Brooklyn Grooming Plant based modern apothecary offering unisex products for the skin, hair and beard How you present yourself to the world matters.

This is the founding principle of Brooklyn Grooming®, Brooklyn's first and finest men's grooming line. Created by Mckenzie Santiago and Alfredo Ortiz, Brooklyn Grooming® aims to bring the habits of the classic man to modern times. The line features organic, all-natural products in packaging such as amber tinctures and metal tins as way to awaken nostalgic feelings of a simpler time, a time when

men took the time to take care of themselves. With items ranging from hair treatments to skin care, men can find something to add to their daily routine. Made in Brooklyn, New York, our products contain only natural ingredients like rosemary, avocado oil, jojoba oil, and vegetable butters. When these ingredients are combined, they create an energizing experience for our clients. Brooklyn Grooming® was created as a line that would reflect the passion and creativity of its customers. The inspiration behind this idea comes from Brooklyn, the borough that many artists call home. In the line, there are three personalities to reflect some of the diverse neighborhoods of Brooklyn: Williamsburg, Fort Greene, and Red Hook. Each has their own distinct scent as a way to reflect that neighborhood's energizing vibe. Our Williamsburg scent encompasses a natural, earth like smell as a way to represent its inhabitants' organic lifestyles. The smell of Fort Greene is represented through lavender and bergamot as a nod to its musical history. Red Hook's growth as a community is embodied in a scent using West Indies Bay and cardomom. Together, these neighborhoods show that you must love what you do. The passion of these communities inspires us to create products that will make our clients look and feel their best. Brooklyn Grooming® is Brooklyn's first and finest men's grooming line and that is what we deliver.

Ready for spring and summer? We’ve got you covered with 3 fresh scents to keep you feeling clean and confident all day l...
03/31/2025

Ready for spring and summer? We’ve got you covered with 3 fresh scents to keep you feeling clean and confident all day long. Our aluminum-free deodorant lasts, and it comes in a biodegradable travel tube—perfect for tossing in your bag without a second thought. 🌿✌️

A huge thank you to Michael Stewart for your kind words and amazing review! We’re beyond grateful that you took the time...
12/23/2024

A huge thank you to Michael Stewart for your kind words and amazing review! We’re beyond grateful that you took the time to share your experience with us. 🌟

It’s feedback like yours that keeps us motivated to keep doing what we love—creating high-quality, all-natural grooming essentials that truly make a difference. We’re so glad to hear you're enjoying the products and seeing the results.

From the bottom of our hearts, thank you for supporting Brooklyn Grooming. Your trust means everything to us. 🙏🏼

12/12/2024

💙 Meet Your Skin’s New Best Friend: Pilgrim’s Blue Velvet Facial Oil 💙

Imagine a potion so powerful it feels like your skin just got kissed by a thousand angels... in a velvet robe. That’s exactly what Pilgrim’s Blue Velvet Facial Oil delivers—hydration, nourishment, and glow, all wrapped in a dreamy blue bottle. ✨

🌿 Why it’s magic:

Packed with all-natural oils that leave your skin soft, dewy, and radiant.
Lightweight enough to absorb like a charm, yet potent enough to banish dryness and dullness.
Soothing botanicals calm redness and irritation because we all need a little chill.
Smells divine, so every application feels like a mini spa moment.
Whether you’re gearing up for a long day or winding down with a good book, this facial oil is your ticket to skin that says, “I woke up like this” (but better).

💡 Pro tip: Use it as the final step in your skincare routine or mix a drop into your foundation for a glow that could stop traffic. Yes, it’s THAT good.

💙 Glow your way to greatness—grab your bottle now!

Black Friday is here, and we’re so excited to share this with you.This season, give the gift of mindful self-care—or tre...
11/29/2024

Black Friday is here, and we’re so excited to share this with you.

This season, give the gift of mindful self-care—or treat yourself to something truly special. At Brooklyn Grooming, every product is thoughtfully handcrafted in small batches, using only the finest, all-natural ingredients.

For a limited time, enjoy 30% off your order with code HOLIDAY30 at brooklyngrooming.com.

This isn’t just a sale—it’s a chance to gift something meaningful, personal, and made with love. Whether it’s our signature grooming oils or our best-selling beard balms, every product is crafted to feel like a small piece of Brooklyn.

🕰️ Don’t wait—this offer ends soon.

11/25/2024

This season, I’m excited to share a handpicked collection of unique, high-quality gifts that feel personal and meaningful. Here are some of my absolute favorites:

1️⃣
The Yuzu Sandalwood Shampoo and Conditioner are personal favorites. The scent is rich and soothing, and the quality makes them a perfect treat for anyone who enjoys luxurious everyday essentials.

2️⃣
I’ve always loved their Rose scent for its classic charm, but their Apple flavors bring a fresh, unexpected twist. These are perfect for anyone who loves adding a bit of indulgence to their self-care routine.

3️⃣
These stackable hexagon-shaped capsules are great for keeping travel minis organized and stylish. I use them myself, and they’ve completely changed how I approach packing for trips.

4️⃣
Handmade sterling silver jewelry with a timeless, edgy vibe. Each piece feels personal and unique, making it a standout gift for someone who loves bold yet elegant accessories.

5️⃣
If you’re shopping for a denim enthusiast, their Japanese denim is unmatched. The quality, fit, and attention to detail make these jeans a thoughtful and long-lasting gift.

6️⃣
Okay, let’s be real. You can’t go wrong with our own line of luxury grooming essentials. Whether it's for someone with a beard or someone who just enjoys a bit of self-care, we’ve got it all. Spoil them with the best, because they deserve nothing less.

These picks are all about what we value most—handmade luxury, exceptional craftsmanship, and a personal touch. Whether it's our own products or the amazing brands we support, we're all about offering the highest quality and a little extra something special. I hope this guide helps you find the perfect gift that truly reflects the care and thoughtfulness behind it this holiday season.

A great beard starts with proper care and maintenance. Keeping it clean and hydrated with a natural beard soap not only ...
11/19/2024

A great beard starts with proper care and maintenance. Keeping it clean and hydrated with a natural beard soap not only enhances its look but also nourishes the skin underneath, preventing dryness and irritation. Choose products with natural, moisturizing ingredients to give your beard the care it deserves.

"

Our journey began in April 2011 when we launched our brand with a few ingredients and a big idea. Four years ago, we reb...
10/04/2024

Our journey began in April 2011 when we launched our brand with a few ingredients and a big idea. Four years ago, we rebranded with Joshua Minnich, focusing on a design that embodies our authenticity and reflects our Brooklyn roots. Each of our products is handcrafted with care, ensuring that the heart and soul of our original recipes remain intact. We’re incredibly grateful for the support we’ve received along the way.

🌼Spring Sale: 15% Off Everything! Ends Today!Use code: bgsummer15. Offer valid through midnight. Don’t miss out!
05/17/2024

🌼Spring Sale: 15% Off Everything! Ends Today!
Use code: bgsummer15. Offer valid through midnight. Don’t miss out!

Our Spring Sale is happening NOW! 🐅Use code: bgsummer15 and get 15% off your entire order!Sale ends this Friday 🔥
05/15/2024

Our Spring Sale is happening NOW! 🐅

Use code: bgsummer15 and get 15% off your entire order!

Sale ends this Friday 🔥

As spring arrives and the weather warms, opportunities for weekend getaways become more enticing. When packing for your ...
05/10/2024

As spring arrives and the weather warms, opportunities for weekend getaways become more enticing. When packing for your trip, don’t forget essential grooming items to ensure even the shortest vacation goes smoothly.

Great looks are better shared! All of our grooming products are genderless and designed for every style.
05/07/2024

Great looks are better shared!

All of our grooming products are genderless and designed for every style.

Every drop counts…Visit Brooklyngrooming.com and shop our award winning elixirs for all your grooming needs 🪮💈🧼
05/02/2024

Every drop counts…

Visit Brooklyngrooming.com and shop our award winning elixirs for all your grooming needs
🪮💈🧼

Our sea salt spray has got you covered. Waves that stay put, style that doesn’t quit.
04/27/2024

Our sea salt spray has got you covered. Waves that stay put, style that doesn’t quit.

Pilgrim’s Facial Serum works wonders by deeply penetrating the skin with natural, nourishing oils. Essentially, it’s lik...
04/16/2024

Pilgrim’s Facial Serum works wonders by deeply penetrating the skin with natural, nourishing oils. Essentially, it’s like superfood for your skin. 🔥

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New York, NY
11215

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+19172880041

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💙 Meet Your Skin’s New Best Friend: Pilgrim’s Blue Velvet Facial Oil 💙 Imagine a potion so powerful it feels like your skin just got kissed by a thousand angels... in a velvet robe. That’s exactly what Pilgrim’s Blue Velvet Facial Oil delivers—hydration, nourishment, and glow, all wrapped in a dreamy blue bottle. ✨ 🌿 Why it’s magic: Packed with all-natural oils that leave your skin soft, dewy, and radiant. Lightweight enough to absorb like a charm, yet potent enough to banish dryness and dullness. Soothing botanicals calm redness and irritation because we all need a little chill. Smells divine, so every application feels like a mini spa moment. Whether you’re gearing up for a long day or winding down with a good book, this facial oil is your ticket to skin that says, “I woke up like this” (but better). 💡 Pro tip: Use it as the final step in your skincare routine or mix a drop into your foundation for a glow that could stop traffic. Yes, it’s THAT good. 💙 Glow your way to greatness—grab your bottle now! #PilgrimsBlueVelvet #SkinCareGoals

This season, I’m excited to share a handpicked collection of unique, high-quality gifts that feel personal and meaningful. Here are some of my absolute favorites: 1️⃣ @wondervalley The Yuzu Sandalwood Shampoo and Conditioner are personal favorites. The scent is rich and soothing, and the quality makes them a perfect treat for anyone who enjoys luxurious everyday essentials. 2️⃣ @cobigelow I’ve always loved their Rose scent for its classic charm, but their Apple flavors bring a fresh, unexpected twist. These are perfect for anyone who loves adding a bit of indulgence to their self-care routine. 3️⃣ @keepyourcadence These stackable hexagon-shaped capsules are great for keeping travel minis organized and stylish. I use them myself, and they’ve completely changed how I approach packing for trips. 4️⃣ @goodarthlwd Handmade sterling silver jewelry with a timeless, edgy vibe. Each piece feels personal and unique, making it a standout gift for someone who loves bold yet elegant accessories. 5️⃣ @railcarfinegoods If you’re shopping for a denim enthusiast, their Japanese denim is unmatched. The quality, fit, and attention to detail make these jeans a thoughtful and long-lasting gift. 6️⃣ @brooklyngrooming Okay, let’s be real. You can’t go wrong with our own line of luxury grooming essentials. Whether it's for someone with a beard or someone who just enjoys a bit of self-care, we’ve got it all. Spoil them with the best, because they deserve nothing less. These picks are all about what we value most—handmade luxury, exceptional craftsmanship, and a personal touch. Whether it's our own products or the amazing brands we support, we're all about offering the highest quality and a little extra something special. I hope this guide helps you find the perfect gift that truly reflects the care and thoughtfulness behind it this holiday season.

Introducing Pilgrim’s Classic Hair and Beard Tonic✨ We’ve created a wholesome hair and beard tonic to make your mane look and feel thicker while controlling frizz through the driest of winter days to the humid heat of summer. This proprietary blend of organic coconut, argan, jojoba and avocado oils also functions as a nutritive, balanced leave-in conditioner, protecting your hair against damage from the sun, the elements and the degrading effects of over-styling.

Our award-winning pomades are 100% natural, organic, and never tested on animals. Available in full and travel sizes 🌿🐇❣️

Our Fort Greene grooming oil features a crisp, green aroma with hints of gin. It is slightly herbaceous and woodsy, infused with notes of Earl Grey and lavender 🪻🌿✨

Crafted with care in the heart of New York, our homemade grooming essentials blend natural ingredients with a touch of city spirit—bringing you the best of both worlds.

By combining potent natural ingredients, ancient rituals, and modern science, Brooklyn Grooming creates grooming products that perform with experiences that transform.

Sometimes, all you need is a little tousle. Pilgrim’s Sea Salt Spray for hair that moves with you.

Our sea salt spray differs from the rest because we use organic sea kelp and aloe vera, which prevent the salt from over-drying by giving your hair a base hydration 💧

Brace for impact without the ouch. Our sports recovery oil: because life hits harder than any sport.

Unleash the power of precision grooming: where every stroke defines more than just a beard – it’s a masterpiece in the making.

Unleash the power of precision grooming: where every stroke defines more than just a beard – it’s a masterpiece in the making.

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Our Story

"It Is better to fail in originality, than to succeed in imitation" ~ Herman Melville

Brooklyn Grooming represents the creative energy and heritage of New York’s most dynamic borough. As early pioneers of the natural and organic skincare movement, we’ve been handcrafting grooming and personal care products that are beloved by men and women all over the world.

Our Philosophy

Each Brooklyn Grooming product is designed to do two things: provide high-level performance and results safely and naturally, and transport the wearer through thoughtfully crafted scents.