San Francisco Bay Brand, Inc.

San Francisco Bay Brand, Inc. Our commitment is to deliver the highest quality diets equivalent to what's found in your pet's natu
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Posted  •  Huge shoutout to   for gifting me with a huge array of foods for my aquariums. I am so grateful for their gen...
08/11/2023

Posted • Huge shoutout to for gifting me with a huge array of foods for my aquariums. I am so grateful for their generous package. The fish are going to be so happy come feeding time. Everyone check them out for all your fish food needs.

Posted  • .norcal When one of your favorites comes to visit!!!
08/11/2023

Posted • .norcal When one of your favorites comes to visit!!!

FEEDING ALL MY FISH
08/09/2023

FEEDING ALL MY FISH

FEEDING ALL MY FISH! Video sponsored by OCEAN NUTRITION! In this video we’re doing a feeding on all my fish in the fish room. Ocean nutrition has sponsored ...

Posted  •  Thank you so much to   and  Yall sent me some awesome goodies today
08/09/2023

Posted • Thank you so much to and
Yall sent me some awesome goodies today

Posted  •  Top down 28 gallon
07/31/2023

Posted • Top down 28 gallon

Posted  •  I tried adjusting the colors a little bit on my jawbreaker mushroom cause the colors were so muted and washed...
07/31/2023

Posted • I tried adjusting the colors a little bit on my jawbreaker mushroom cause the colors were so muted and washed out.. I wish my phone took better pics and I could show you exactly what these corals look like in real life but I think I would have to buy a nice DSLR camera to do that. I don’t have the money for that sorry guys 😢I’ll try my best to give you the best pics possible if you guys have any tips or tricks write me a comment or pm me later reefers

Posted  •  Snack time courtesy of  The frozen bloodworms are the crowd favorite in this household.
07/13/2023

Posted • Snack time courtesy of
The frozen bloodworms are the crowd favorite in this household.

Posted  •   &  Tubifex Worms
05/30/2023

Posted • &
Tubifex Worms


Posted  •  Morning!
05/15/2023

Posted • Morning!


Posted  •  When it comes to feeding my fish I always choose   The food is top notch. Great quality and helps my fish thr...
05/09/2023

Posted • When it comes to feeding my fish I always choose
The food is top notch. Great quality and helps my fish thrive. Thank you for producing such a great product that is great for all our water buddies.





Posted  •  Living room vibes brought to you by
05/02/2023

Posted • Living room vibes brought to you by

Posted  •  Huge thank you to        Brookfield Pets, Dan's Fish, and Fish Bowl Pets for their support of the Norwalk Aqu...
04/18/2023

Posted • Huge thank you to Brookfield Pets, Dan's Fish, and Fish Bowl Pets for their support of the Norwalk Aquarium Society at our Spring Auction!!!

Posted  •  To celebrate Easter and my younger son doing his first show with us, we’re doing our biggest torch sale ever ...
04/05/2023

Posted • To celebrate Easter and my younger son doing his first show with us, we’re doing our biggest torch sale ever at 30% off ALL torches! All dry goods and fish/coral food is 15% off too! We’re closed for Easter but come visit us this Fri/Sat 11-5!! Starting next week, the store expands hours from Thurs-Sun 11-5!! See you soon!!

Posted  • .reefs                  .33.3z.3.3zes3.3z33::dz..rn             tank
03/10/2023

Posted • .reefs .33.3z.3.3zes3.3z33::dz..rn tank

Thank you for your support over the last 55 Years.
03/07/2023

Thank you for your support over the last 55 Years.

Posted  •  🦐San Francisco Bay Brand, Inc.🦐It all started when the Steinhart Aquarium found out that brine shrimp is grea...
03/06/2023

Posted • 🦐San Francisco Bay Brand, Inc.🦐

It all started when the Steinhart Aquarium found out that brine shrimp is great as fish food in 1934. 30 years later, they decided to form San Francisco Fish Farm and began to sell brine shrimp to anyone that was interested.

🐟In 1955, Anton Schmidt moved from Germany to the U.S. with his family, and two years later he opened his own aquarium. “Schmidt’s Aquarium”. Where he made custom aquariums until he teamed up with Metaframe 10 years later.

🐟Metaframe gets purchased by Mattel, Inc. (Yes, the toy company that makes Barbie dolls) in 1969. Anton was rumored to be interested in brine shrimp and wanted to sell them nationally but didn’t have a vehicle. Mattel provided him with one.

🐟In 1979, Mattel, Inc. goes their separate ways and that leaves San Francisco Bay Brand with the Schmidt family. Anton, and his daughter, Andreas work together on making more products for aquaculture and makes brine shrimp a staple fish diet in 38 different countries!

🐟Throughout the 1990’s they started to release new types of frozen fish diet and expanded their “Sally’s Single Ingredient Fish Foods” Which now included Beefheart, Mussel, Bloodworms, Silversides, and more!

🐟Now, Andreas Schmidt is the president of the company and it is owned by Ocean Nutrition Americas, which is a fish food manufacturer. We can’t wait to see what type of products they release in the future!

Posted  •  All aboard the baby brine shrimp train!Powered by .Harvested the first batch this am, excellent hatch rate an...
02/23/2023

Posted • All aboard the baby brine shrimp train!

Powered by .

Harvested the first batch this am, excellent hatch rate and shell separation. Will post a reel with my schedule once I'm up and running across all 4 hatcheries.

Posted  •  IG glitched the live upload I guess.Huge thank you to  &  for sending out this care package!Will be put right...
02/20/2023

Posted • IG glitched the live upload I guess.

Huge thank you to & for sending out this care package!

Will be put right to use

Posted  •  Next investment, better camera. Wish I could capture these bronze cory fry and all their beauty. Will continu...
02/15/2023

Posted • Next investment, better camera. Wish I could capture these bronze cory fry and all their beauty. Will continue toying with the lenses and editing. 8+ Cory fry starting to show their colors and grow thanks to fry food and baby brine shrimp.

Posted  •  My wife’s office tank. This 5 gallon has been a relaxing part of my daily routine in the mornings. Check on w...
02/14/2023

Posted • My wife’s office tank. This 5 gallon has been a relaxing part of my daily routine in the mornings. Check on workers, machinery, then grab a coffee, and come and feed this little guy. He loves pellets, and also brine shrimp from The pothos on the left wasn’t doing well, so it just recently got moved to the tank after this photo was taken.

Posted  •  Eating good in the neighborhood!Some of the  and  food stockpile I have on hand. My fish love it all!
02/07/2023

Posted • Eating good in the neighborhood!

Some of the and food stockpile I have on hand. My fish love it all!

Posted  •  Favoured by fish,  products are carefully crafted to resemble each species’ diet from its natural environment...
01/17/2023

Posted • Favoured by fish, products are carefully crafted to resemble each species’ diet from its natural environment - they’re the finest, most nutritious fish foods available! 🐠🐟Don’t miss out on your aquatic essentials - these select SKUs are on promo until January 31st!

Posted  •  ✨New frozen food🥬🥦San Francisco Bay Brand's new food is sure to delight your veggie lovers 💚 It's great for T...
01/16/2023

Posted • ✨New frozen food🥬🥦
San Francisco Bay Brand's new food is sure to delight your veggie lovers 💚 It's great for Tangs, African Cichlids, Goldfish, shrimp, and more!

Posted  •  Today I treated my big boys to a feast. They were trying different foods from  and they absolutely loved it. ...
11/04/2022

Posted • Today I treated my big boys to a feast. They were trying different foods from and they absolutely loved it. I honestly have never seen them come up for food so fast and aggressive before. They were so happy. Thank you for letting me showcase these amazing products for you. I can't wait to have them try the other kinds.

Posted  •  Here he is again, wining the   for Brine Shrimp Hatchery kit
10/17/2022

Posted • Here he is again, wining the for Brine Shrimp Hatchery kit

Posted  •  Another lucky winner of  goodies
10/17/2022

Posted • Another lucky winner of goodies

Posted  •  You can tell his happy with his Ocean Nutrition food from
10/17/2022

Posted • You can tell his happy with his Ocean Nutrition food from

09/26/2022

Posted • .reefs tank

09/19/2022
09/19/2022

Address

8239 Enterprise Drive
Newark, CA
94560

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18006247322

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SAN FRANCISCO BAY BRAND, INC.

Welcome to San Francisco Bay Brand, Inc., this brief history tells our story about developing the finest and most nutritious fish foods that are available today.

San Francisco Bay Brand, Inc is owned and operated by the Schmidt family, headed by Andreas who is a second-generation owner with more than 20 years experience in the aquarium fish food and aquaculture business.

From our predecessor's in 1934, our goal to provide the most nutritious diets available that are closest to each species natural diet has been dramatically borne out.

San Francisco Bay Brand aquarium fish foods are the favorite, savory foods from their natural environment. Equally important, each wholesome product provides all the essential nutrients that are so vital to fish growth and good health.

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