Tender & True Pet Nutrition

Tender & True Pet Nutrition USDA Organic, MSC Sustainable, GAP Humanely Raised Premium Pet Food

With premium pet food that is humanely raised and sustainably sourced, you can feel assured that we care about your pet and our beautiful environment. Tender & True is a located in the Midwest, and we like to keep true to our Midwestern values by making sure that our ingredients are sourced from farmers and fishers who care about the land we live on, their animals, and agriculture as a whole. Our

recipes are made with only the highest quality of premium meats and fish, which are all humanely raised and sustainably sourced. They are then formulated by our animal nutritionist to ensure they are balanced for dogs and cats throughout all life stages.

Nothing beats the pure joy of a treat well-earned 🥰Spoil your furry friend with the best from Tender & True!
12/05/2024

Nothing beats the pure joy of a treat well-earned 🥰

Spoil your furry friend with the best from Tender & True!

If you're happy and you know it, clap your paws! 🐾🎉 Celebrate every wag with Tender & True’s nourishing meals and treats...
12/04/2024

If you're happy and you know it, clap your paws! 🐾🎉

Celebrate every wag with Tender & True’s nourishing meals and treats—because nothing says 'happy' like a tail that won't stop wagging!

Snuggle up and savor the moment with Tender & True's Organic Beef Recipe Jerky Treats!Perfect for those lazy afternoons,...
11/29/2024

Snuggle up and savor the moment with Tender & True's Organic Beef Recipe Jerky Treats!

Perfect for those lazy afternoons, these treats bring comfort to your cozy days with your four-legged companion 🐾

Happy Thanksgiving from our Tender & True family to yours! 🍂🐾 Gather around the feast with tails wagging and hearts full...
11/28/2024

Happy Thanksgiving from our Tender & True family to yours! 🍂🐾

Gather around the feast with tails wagging and hearts full of gratitude. Let's give thanks for the joy and companionship our pets bring into our lives every day.

Gather 'round the feast! 🦃 This Thanksgiving, share the holiday spirit with Tender & True’s Organic Turkey & Liver Recip...
11/25/2024

Gather 'round the feast! 🦃

This Thanksgiving, share the holiday spirit with Tender & True’s Organic Turkey & Liver Recipe—because your furry family members deserve a seat at the dinner table too! 🐾🍂

🎄 Christmas came early! Sniff out our 40% off site-wide sale, today only (11/22) and treat your fur-friend to their favo...
11/22/2024

🎄 Christmas came early! Sniff out our 40% off site-wide sale, today only (11/22) and treat your fur-friend to their favorites from Tender & True.

Stock up now and spread the joy with every bowl. These deals are dashing away fast, so hurry to tenderandtruepet.com and save big!

🐾 Fresh and flavorful! Our Salmon & Sweet Potato Recipe isn't just a treat, it's a complete feast. Made with sustainably...
11/21/2024

🐾 Fresh and flavorful! Our Salmon & Sweet Potato Recipe isn't just a treat, it's a complete feast.

Made with sustainably-sourced salmon and wholesome sweet potatoes, it's the perfect balance of taste and health. Let your furry friend dig into nature’s best, right from your backyard! 🍂

Explore the paths less traveled, with all the nutrients your dog needs packed in every bite 🍃 Tender & True is more than...
11/18/2024

Explore the paths less traveled, with all the nutrients your dog needs packed in every bite 🍃

Tender & True is more than just a treat; it's a journey of flavor and health!

Sunshine and snacks are the perfect combo for a paw-some day! 🌞Stock up on Tender & True's delicious treats for your nex...
11/15/2024

Sunshine and snacks are the perfect combo for a paw-some day! 🌞

Stock up on Tender & True's delicious treats for your next adventure with your furry friend 🌳

Shop now ➡️ tenderandtruepet.com

Bundle up and save big! 🌟 Stock up on our Farmers Market Freeze Dried Recipe and enjoy more of what your pet loves while...
11/13/2024

Bundle up and save big! 🌟

Stock up on our Farmers Market Freeze Dried Recipe and enjoy more of what your pet loves while keeping your wallet happy. More treats, more savings, more happy tails! 🐾

Check out the bundles now at tenderandtruepet.com!

On this Veterans Day, we salute the bravery and dedication of our heroes, both human and canine 🇺🇸 Tender & True honors ...
11/11/2024

On this Veterans Day, we salute the bravery and dedication of our heroes, both human and canine 🇺🇸

Tender & True honors all veterans and their loyal companions who serve beside them. Thank you for your service and sacrifice 🐾

Turkey season is here, and we’re ready to treat you and your pets to a feast of fun! 🦃🐾 Join us for a season of gratitud...
11/06/2024

Turkey season is here, and we’re ready to treat you and your pets to a feast of fun! 🦃🐾

Join us for a season of gratitude and win some fabulous prizes, including Tender & True Turkey products and much more!

How to enter:
📲 Follow us on Instagram!
💬 Like and comment on this post on Instagram!
🔄 Share: Boost your chances—share our post to your story for an extra entry!
🛒 Shop & Show: Purchase our Variety Treat Pack at tenderandtruepet.com and send us a screenshot of your order for yet another entry!

Ready to gobble up some amazing prizes? Let’s get thankful! 🦃🐶

***MUST BE 18 YEARS OR OLDER, MUST RESIDE IN THE US TO WIN. NOT AFFILIATED WITH INSTAGRAM. ENTRY PERIOD 11/6/2024-11/27/2024. WINNER ANNOUNCED 11/28/2024. WINNER MUST BE FOLLOWING .

Eyes closed, tail wagging—this is the look of a pup in treat heaven 🥰Tender & True's Salmon Recipe Jerky Treats has all ...
11/04/2024

Eyes closed, tail wagging—this is the look of a pup in treat heaven 🥰

Tender & True's Salmon Recipe Jerky Treats has all the goodness to make your pup's day!

Happy Howl-o-ween! 🐾 🎃This year, Tender & True is all about keeping your furry friends safe and stress-free during the s...
10/31/2024

Happy Howl-o-ween! 🐾 🎃

This year, Tender & True is all about keeping your furry friends safe and stress-free during the spooky festivities 👻

Check out our top pet safety tips and make this Halloween a treat for everyone, no tricks needed!

Trick or treat! Who needs candy when you’ve got gourmet goodies from Tender & True? 📦🧡
10/30/2024

Trick or treat! Who needs candy when you’ve got gourmet goodies from Tender & True? 📦🧡

Treat time is the best time, especially when it's Tender & True! 😋
10/29/2024

Treat time is the best time, especially when it's Tender & True! 😋

That gaze says it all—nothing beats the taste of Tender & True's Organic Beef Recipe Jerky Treats! 🤩
10/26/2024

That gaze says it all—nothing beats the taste of Tender & True's Organic Beef Recipe Jerky Treats! 🤩

🍁 Fall into good health with Tender & True! 🐔 Bison Recipe Jerky Treats: Packed with premium-quality bison that's respon...
10/25/2024

🍁 Fall into good health with Tender & True!

🐔 Bison Recipe Jerky Treats: Packed with premium-quality bison that's responsibly raised and certified by the National Bison Association.
🌾 Farmer's Market Recipe: A freeze-dried feast with fruits and veggies for balanced nutrition.
🐟 Salmon Recipe Jerky Treats: Sustainably sourced for Omega-rich treats that support shiny coats.

Treat your pet to the best this season! Check out all our options online at tenderandtruepet.com! 🌟

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Omaha, NE

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The Tender & True Truth

Tender & True started it’s mission to create certifiably better lives for your furry friend in 2014. Since then, we have created pet food recipes and treats that became the first to be certified humanely raised, sustainably sourced and meet USDA standards for being truly organic. With this in mind, you can assure that we truly care about your pet and the environment.

We are constantly aiming to make better pet food from better ingredients at a better price.

Show your best friend and our environment some love by grabbing kibble or wet food for the perfect meal. Don’t forget treats to make it the certifiably better experience your best friend deserves!