Jessica Harrington is back with another edition of ✨Dazzlers and Duds🚫 and it looks like this window company clearly knows how to grab attention! 👀🪟
This direct mail piece nails the official, final notice look with bold design choices that could be repurposed and utilized for the latter half of a fundraising renewal series.
From the striking green fleck coloring to the certified mail aesthetic, there’s a lot for fundraisers to consider.
💡 Have you tested something similar? How did it perform? Drop your thoughts in the comments!
#Fundraising #DirectMail #DazzlersAndDuds #NonprofitMarketing
Jessica Harrington is BACK (back again... *sung like Eminem*) with another stunning edition of ✨Dazzlers & Duds🚫, and we cannot wait to share!
Her dazzler from the Seattle Parks Foundation is all about turning the everyday into something extraordinary. 💌✨
We love the simplicity that still makes a huge impression. Jessica spills the tea in a quick but oh-so-satisfying dazzler that will leave you rethinking your approach to donor cultivation.
🎥 Watch today’s video for your dose of daily inspiration!
#Philanthropy #DirectMail #DirectResponseMarketing #FundraisingStrategy #IndustryTrends
Jessica Harrington is back with a Giving Tuesday Dud🚫 that proves even a good thing can go overboard. This email design had us seeing green... and then some.
While we won’t reveal the organization (respecting our industry peers is a must!), this breakdown is a great reminder about the importance of contrast, clear calls to action and making your design work for your audience.
Curious to see what went wrong? Watch the video and find out what gave us the dud vibes ✨🚫
#DirectMarketingTips #DigitalMarketing #Philanthropy #GivingTuesday2024 #NonprofitMarketing
✨ Ready for your weekly dose of direct marketing inspiration? It's time for Dazzlers and Duds with Jessica Harrington! This week, Jessica takes on a "fold-tastic" self-mailer from the University of Pennsylvania.
Higher ed pros, you might call it a ✨ dazzler, while others might see a 🚫 dud.
🤔 Booger glue, personalized reply slips and folds for days—what’s not to love? Or… is it too much?
Jessica breaks it all down in this week’s video. Watch now and let us know: is this a five-star dazzler or just foldable fluff? 👀
#DirectMarketingTips #NonprofitInspiration #FundraisingFailsAndWins #MarketingStrategy #Philanthropy #DirectMail #NonpofrofitFundraising
After a small break to focus on our democracy, WE ARE BACK!
Ready for another dose of ✨Dazzlers✨ and 🚫Duds🚫?
Today, Jessica Harrington breaks down the details of this week’s “Dud” in direct mail fundraising. From the envelope that pops to the teaser that… well, misses the mark, Jessica dives into what works and what falls short from her 30+ years in the industry.
#NonprofitFundraising #DirectMail #NonprofitStrategy #Philanthropy
👀 Watch the video below! ⬇️
In this week’s ✨Dazzlers and Duds🚫, Jessica Harrington breaks down a campaign from The Guardian that we feel are both a win and a slight miss. 🤷♀️
The subject line grabbed her attention right away. The content? Short, sharp and powerful💪. But the endlessly looping, hard-to-read gif turned a promising dazzler into a partial dud.
It just goes to show that even a strong message can be undercut by design choices that could benefit from a little refinement. 🔪
#fundraisingtips #directmarketing #directresponsemarketing #digitalmarketing #nonprofitfundraising #directmailmarketing
Follow us on LinkedIn here:
linkedin.com/company/the-harrington-agency
Watch below! ⬇️
We're excited to launch our new series, Dazzlers or Duds, where our very own Jessica Harrington, President of the Harrington Agency, takes us on a journey through the world of direct marketing.
Each week, Jessica will spotlight campaigns that either spark creativity and innovation (the Dazzlers ✨) or serve as cautionary tales (the Duds 🚫).
Whether you're looking for inspiration or want to steer clear of common pitfalls, this series will help you navigate the best and worst of marketing efforts!
Stay tuned for expert insights and learn how to make your next campaign shine. 💡
And find us on LinkedIn here: https://www.linkedin.com/company/the-harrington-agency/
#directmarketing #marketingtips #THADazzlersOrDuds #digitalmarketing#fundraising #directmail #nonprofitfundraising
We wish rainbow pride flags were displayed all year round by large corporations around the world, but we appreciate that the LGBTQIA+ communities can see them on products they purchase regularly and see their lives reflected in advertisements. As we celebrate Pride month, let's remember to always be accepting of others and show love!
💛 💚 💜 🧡 💙 🖤 ❤️
We have some of the BEST people on our team! Happy Holidays!!!!
At THA, we are thrilled to join the vibrant and diverse celebration of Hispanic Heritage Month, which runs from September 15th to October 15th!
Hispanic Heritage Month pays tribute to the rich history, traditions, and contributions of Hispanic and Latino Americans to our nation's culture, society, and economy.
Let's come together to celebrate, appreciate, and learn from the Hispanic and Latino communities that make our nation so rich and diverse. 🌟❤️
#hispanicheritagemonth2023 #CelebrateDiversity #UnityInDiversity #culture
We are so proud of our very own Director of Client Services, Robert Fisher, for being named DMAW's Rising Star of the Year!
Here he is accepting the award at last night's ceremony.
Robert is truly a "Rising Star" and one of the key instruments of our client's success. We are incredibly grateful that he is a part of our team!
Great job, Robert, and thank you for everything you do for us!
Maxi Award Video
Congratulations to Americares and the THA team for being awarded a Gold level MAXI last evening at the DMAW virtual awards event. Their multi-channel campaign spanned 3 strategic direct mail packages, over 100 social media ads, a multi-part email campaign and beautifully designed and executed digital assets. Keep an eye out for our selfie with the trophy once it arrives by mail!
The Harrington Agency helps organizations that make a better world and who are ready to capture the
