St. Pete Dog Works, LLC

St. Pete Dog Works, LLC Positive motivation equals thriving dogs who are happy, healthy, & well-mannered living the BEST life Gone are the days of training focused on dominance. St.

Our Philosophy

As the role of the dog has evolved from that of a working species, to one of a beloved family member, we must too think about the evolution of dog training. These ideas are outdated and there’s growing scientific data supporting the use of science-based learning principles resulting in much more effective and humane ways to train dogs. Pete Dog Works stands for positive based trai

ning with evidence based outcomes. For dogs who thrive and are happy and healthy. Our core model focuses on:
• positive motivation to encourage behaviors (positive is not permissive)
• training protocols based on science-based learning theory
• replacing undesirable behaviors with more appropriate responses
• management for success; eliminate practice of unwanted behaviors
• a fair leadership strategy
• clear communication system
• a wholistic approach where nutrition, exercise, and enrichment compliment training
• having fun and building a relationship

To train a dog you need motivation, otherwise change in behavior won't happen. Motivation comes in many forms, some trainers use rewards to encourage a dog to continue doing a certain behavior and others use fear, intimidation, and pain - we NEVER use pain, force, or fear to train any dog we work with. We believe in using positive motivation to get desired behaviors, setting the dog up for success, and focus on relationship building. Training Team

Heather Morris comes to St. Petersburg from Washington, DC with 15 years experience working professionally in the pet industry. In 2010, she created Spot On Training, LLC which evolved into one of the most well-respected, successful dog training companies in the Washington, DC metro area. Spot On Training was consistently recognized as the ‘BEST’ in the Washingtonian Magazine and The Washington City Paper by its loyal client base. This one-woman operation quickly grew into a small team of trainers teaching group classes, speciality workshops, and puppy play in its own studio located in one of the fastest growing and most dog-friendly neighborhoods of DC. Additionally, Spot On Training provided private training and behavior consultations in DC, Virginia, and Maryland. Spot On Training established many relationships with other pet businesses in the area and was sold in 2016 to one of its competitors who still successfully operates and maintains its positive reputation today. Prior to the creation of Spot On Training, Heather was fortunate enough to combine her passion for food (a graduate of The Culinary Institute of America) as well as her love of dogs to create a unique business selling organic dog treats to local boutiques in the area. It wasn’t long before her love of active, healthy dogs and her devotion to being the “best” in her field opened up a new career pathway. This pathway led to a dog training position, a general manager position, and eventually a training director offer. Heather is a member of:
• Certified Professional Dog Trainer- Knowledge Assessed (CPDT-KA)
• Professional Member of the Association of Pet Dog Trainers (APDT)
• Dalmatian Club of America
• Dog Training Club of St. Petersburg

The Certification Council for Professional Dog Trainers is the first national certification for dog trainers. Heather carries a strong sense of pride in this accomplishment and nationally recognized certification and honor. Like all honors, certification in professional dog training carries responsibilities like continuing education, maintaining a code of ethics, and upholding the highest standard of training. Heather lives in Old Southeast with her husband, 2 children, and her dog, Kismet. She currently trains and competes in conformation, rally, and dock diving.

🌸🐶 Spring into Training! 🐶🌸April’s dog training classes are now open for sign-ups! 🌟 Whether you have a playful new pup ...
04/04/2025

🌸🐶 Spring into Training! 🐶🌸

April’s dog training classes are now open for sign-ups! 🌟 Whether you have a playful new pup or an older dog needing a refresher, now is the perfect time to start. Spring brings great weather, fresh energy, and the best opportunities for training success! ☀️🐾

Spots fill up fast—don’t miss out! Secure your spot today! 🐕💨

See full class descriptions and register online at: www.stpetedogworks.com

04/02/2025

🎓🎓🎓 Congrats to our recent Puppy Graduates ✨✨✨

These puppies rocked their AKC STAR Puppy Manners class and are well on their way to being confident, well-mannered dogs!

Are you a new puppy owner looking to get a solid head start on your puppy's manners?

Then join us for one of one of our upcoming classes.

Our classes:
✔️ taught by certified professional trainers
✔️ have fun and build a positive realtionship
✔️ semi private class; only 4 puppies
✔️ studio located at 3001 Central Ave St. Petersburg

Next start dates:
🗓 Thursday, 4/10 at 6pm
🗓 Wednesday, 4/16 at 7:15pm
🗓 Saturday, 4/19 at 9:30am

Learn more and register at: https://www.stpetedogworks.com/puppy-classes

We are St. Pete’s Expert Professional Puppy Trainers!  We focus on using positive motivation rooted in science-based lea...
03/17/2025

We are St. Pete’s Expert Professional Puppy Trainers! We focus on using positive motivation rooted in science-based learning principles to help your puppy grow into a confident, well mannered dog you have FUN with!

Our mission is to help new puppy owners find the value in professional dog training and to help create good habits from the moment you welcome your new puppy into your home. We strongly believe puppy training should be a standard of care in a wellness plan - just as veterinary care and vaccines are.

Our collective of professional trainers have many years of experience and hold the following certifications:

• Certified Professional Trainer through the Certification Council for Professional Trainers
• Karen Pryor Academy Training Partner
• Animal Behavior College Certified Dog Trainer
• Fear Free Certified Professional
• CPR & Pet First Aid Certified

We invite you to come and check us out to see if we might be a good fit for your puppy training needs.

Our studio is located at: 3001 Central Ave and we offer:

Puppy Playdates | Off Leash Puppy Kindergarten | AKC STAR Puppy Manners | One-on-One Sessions | Training Walks | Urban Leash Manners | Basic Obedience

www.stpetedogworks.com

🐾 Meet Lacey! 🐶✨ She may be tiny, but she’s got a BIG personality and a sharp little mind to match! Her parents wanted t...
03/12/2025

🐾 Meet Lacey! 🐶✨ She may be tiny, but she’s got a BIG personality and a sharp little mind to match! Her parents wanted to ensure she grew into a confident, well-mannered pup who could travel and enjoy life to the fullest—so we got to work! 💪🚐

We started with personalized one-on-one sessions to tackle crate training, potty training, and separation anxiety prevention—common challenges for small breeds like Maltese, who are bred for companionship and can become extra clingy without the right structure.

Lacey’s parents took everything in stride and absolutely ROCKED her foundation training! 🙌 Now, she’s ready for the next step—our Off-Leash Puppy Kindergarten—where she’ll gain even more confidence through socialization with new dogs and people.

Way to go, Lacey! 💕🐶 If you’ve got a small breed pup and want to set them up for success, let’s chat! 🐾

03/11/2025

Puppy Socialization: More Than Just Playdates! 🐶🎉

Puppy playdates are great, but a well-rounded socialization plan goes way beyond just meeting other pups! Socialization is about helping your puppy feel confident in all kinds of situations they'll encounter in life. Here’s what else you should include:

🐾 New People – Expose your pup to different ages, genders, and appearances (hats, beards, sunglasses, etc.). Let them meet friendly strangers in a positive way!

🏡 Handling & Grooming – Get your puppy used to being touched on their paws, ears, and mouth. This helps with vet visits, nail trims, and overall handling.

🚗 Car Rides & Adventures – Take your pup on short car rides so they associate travel with fun, not fear. Bonus: visit pet-friendly stores for new experiences!

📢 Sounds & Surfaces – Introduce them to common noises (doorbells, vacuums, sirens) and different surfaces (gravel, tile, stairs). Reward calm behavior!

🐕‍🦺 People & Animals at a Distance – Teach your pup to be comfortable around other dogs, cats, and people without always interacting. This prevents frustration and overexcitement!

🏡 Alone Time – Help your puppy learn independence by gradually increasing the time they spend alone. A happy pup is a confident pup!

Socialization is about quality, not just quantity. Keep experiences positive, go at your puppy’s pace, and build a confident, well-adjusted companion for life! 🐾💛

Join us for an upcoming class or one-on-one training program so we help you create a socialization plan to that meets the needs of your lifestyle with your puppy.

www.stpetedogworks.com

Overwhelmed by Your New Puppy? You're Not Alone!Did I just hear you sigh as your puppy chews on the furniture—again?Are ...
03/07/2025

Overwhelmed by Your New Puppy? You're Not Alone!

Did I just hear you sigh as your puppy chews on the furniture—again?

Are you scrolling past photos of perfectly behaved pups, wondering what you’re doing “wrong?”

Do the tears come after another sleepless night or after cleaning up yet another potty accident in the house?

If puppyhood feels more overwhelming than joyful right now, you’re not alone.

The frustration is real. The exhaustion is real. But it doesn’t have to stay this way.

Bringing in a trainer isn’t admitting defeat—it’s an empowered choice to:

✅ Find solutions that actually work
✅ Make puppyhood more fun (for both of you!)
✅ Build a strong foundation for a lifetime of trust

A trainer is your guide, cheerleader, and support. We help you understand your puppy’s needs and set both of you up for success.

Change takes patience and consistency, but the reward—seeing your puppy look to you with trust and confidence—is everything.

Every small win matters, and we’re here to celebrate them with you.

Working with a trainer shows your love and commitment. You’re giving your puppy the best start in life—and that’s something to be proud of.

We have several training options to BEST fit your needs:

🐶 Puppy Training Walks
🐶 Off Leash Puppy Kindergarten Class
🐶 AKC STAR Puppy Manners
🐶 One-on-One Private Training

Message us today to see what's the best fit for you.

🎓 🎓 🎓 Congrats to our newest AKC STAR Puppy Manners Graduates!  🐶 These cuties spent 6 weeks practicing new skills and a...
03/05/2025

🎓 🎓 🎓 Congrats to our newest AKC STAR Puppy Manners Graduates!

🐶 These cuties spent 6 weeks practicing new skills and all passed with flying colors, and can now officially join the ranks of other AKC STAR Puppies - now an official title through the AKC.

‼️ We strongly believe joining a puppy class should be a standard of care in a wellness plan just as routine vet care and vaccines are.

We only have 2 spots left in March.... and many more options in April.

Learn more about our Off Leash Puppy Kindergarten and AKC STAR Puppy Manners classes below ⬇️ ⬇️ ⬇️

https://www.stpetedogworks.com/puppy-classes

Tidbit Tuesday: ConsistencyConsistency is key when it comes to dog training. Setting aside just 5-10 minutes per day for...
03/04/2025

Tidbit Tuesday: Consistency

Consistency is key when it comes to dog training. Setting aside just 5-10 minutes per day for focused practice can lead to significant progress over time. Incorporate training into your daily routine, like practicing "sit" and "stay" before meals or working on impulse control at doorways.

Remember, every interaction with your dog is a learning opportunity. By being consistent with your cues, rewards, and boundaries, you'll help your dog understand what's expected of them and strengthen your bond in the process.

Just like people, no two dogs are exactly alike! 🐶💛Every pup is shaped by their genetics, upbringing, and even health—ma...
02/27/2025

Just like people, no two dogs are exactly alike! 🐶💛

Every pup is shaped by their genetics, upbringing, and even health—making them wonderfully unique in their own way. That’s why the key to a happy life with your dog isn’t about who you thought they’d be, but embracing who they actually are.

Maybe you pictured group hikes, dog park adventures, or bringing them along to your favorite coffee shop patio. But what if your dog prefers quiet trails, car rides, and a Puppuccino instead? ☕🐾

A lifelong bond with your dog means understanding their preferences, compromising when needed, and finding joy in what they love—just like any great relationship (yes, even with humans 😉).

So tell us—would your dog rather party with a pack or enjoy a peaceful solo outing? Drop your answer in the comments! ⬇️

02/26/2025

Joy. Adventure. Companionship. Connection. Playfulness. Cuddles.

These are the moments you imagined when you welcomed your dog into your life.

Maybe you grew up with a family dog who was gentle and easygoing. Or perhaps a heartwarming movie inspired you to adopt a furry friend.

You expected a journey filled with fun and love…

But reality has been anything but that.

Instead, you're dealing with stress, frustration, and uncertainty. Your dog’s behavior isn’t what you anticipated, and you’re not sure how to fix it.

Maybe your pup goes into a frenzy when guests arrive. Or perhaps leaving the house turns into a dramatic ordeal. Whatever the challenge, you don’t have to figure it out alone.

That’s where we come in.

Dog training isn’t just about obedience commands—it’s about shaping emotions to foster better behavior. Rather than simply teaching a dog to “follow orders,” we help them navigate the world with confidence and calmness.

Yes, your dog will learn foundational skills like sit and stay, but more importantly, they’ll develop trust, resilience, and a positive outlook on life’s experiences.

This training approach is different. It’s powerful. And it works. Because when a dog feels secure and understood, good behavior follows naturally.

Ready to start the journey?

Join one of our upcoming classes:

🐾 Basic Obedience – Begins Saturday, 3/1 at 10:45 AM
🐾 Off-Leash Puppy Kindergarten – Begins Monday, 3/17 at 5:45 PM
🐾 AKC STAR Puppy Manners – Begins Monday, 3/17 at 6:45 PM

🔗 Register here: https://www.stpetedogworks.com/puppy-classes

Let’s help your dog thrive—together! 🐶✨

Congrats to our recent Off Leash Puppy Kindergarten Grads!  We had so much FUN and learned so much about how to engage w...
02/25/2025

Congrats to our recent Off Leash Puppy Kindergarten Grads! We had so much FUN and learned so much about how to engage with our puppies even when not on leash around other puppies....

Our next class starts on Monday, 3/17 at 5:45pm

Join us TODAY!

https://www.stpetedogworks.com/puppy-classes

Dogs bring so much joy and laughter into our homes, but sometimes our own expectations are far from the reality we exper...
02/25/2025

Dogs bring so much joy and laughter into our homes, but sometimes our own expectations are far from the reality we experience. Working with a professional trainer can bring:

• A deeper understanding of your dog’s behavior
• Tweaks for an easier experience
• Confidence to navigate the unexpected
• A shoulder to lean on for support through the ups and downs of life

When we work together, we first seek to understand. Why did you get a dog? What were you expecting? What does the dog need? What do you need to succeed together?

Next, we come up with a plan that will work for your family to get you closer to your goals.

Then we’ll begin this journey together, adjusting for changes and the unexpected as we go.

We’re a team. Just like how we aim to get you and your dog on the same team.

Now is one of the best times to get started training. Routines are settled, you can tell what is and isn’t working, and we have time to get traction in our training plan before summer hits and routines change again.

Give us a call 727-209-7771 or email us at [email protected] to discuss your training needs

Do you remember your favorite teacher from grade school? You do? Great! They likely made you feel heard and brought some...
02/20/2025

Do you remember your favorite teacher from grade school?

You do? Great!

They likely made you feel heard and brought some joy and fun into the mix.

Now think about the subject they were teaching. Even if it was hard, were you still motivated to try?

The teacher and their teaching methods greatly influence a student’s ability to grasp the material that is being taught.

The same applies to dog training.

How a dog feels while they are learning new skills will greatly affect their behavior.

It can be the difference between asking politely for a “Sit” and your dog slams his hindquarters down to the ground with a wagging tail. OR a dog that must be commanded to comply with multiple requests.

Both dogs know to sit. But they FEEL differently about the experience - and it shows.

Helping families achieve an enthusiastic relationship with their dogs is a daily highlight of this work that keeps us going.

Curious about how we accomplish this kind of result? Message or comment “train” and we’ll chat!

We are St. Pete’s puppy experts and classes fill quickly!Upcoming Classes:• Monday, 3/17 at 5:45pm - Off Leash Puppy Kin...
02/19/2025

We are St. Pete’s puppy experts and classes fill quickly!

Upcoming Classes:

• Monday, 3/17 at 5:45pm - Off Leash Puppy Kindergarten Class
• Monday, 3/17 at 6:45pm - AKC STAR Puppy Manners

See full class descriptions and register TODAY:

https://www.stpetedogworks.com/puppy-classes

Tidbit Tuesday: Are Dogs Pack Animals?That’s a great question! The idea that dogs are inherently "pack animals" comes fr...
02/18/2025

Tidbit Tuesday: Are Dogs Pack Animals?

That’s a great question! The idea that dogs are inherently "pack animals" comes from their wild ancestors, like wolves, who live in social groups where cooperation is key for survival. But the debate arises because modern domestic dogs don’t always fit the same behavior patterns that wolves exhibit in the wild.

On the one hand, many dogs do form strong social bonds with humans and other animals, and they can thrive in structured social settings—like a family or a group. This reflects the "pack" mentality, where there’s a sense of hierarchy, cooperation, and shared responsibility. Dogs do seem to find comfort in routines, clear roles, and social interaction, which mirrors some aspects of pack dynamics.

However, some research has shown that dogs might not be as strict about social hierarchies as wolves are. They tend to be more adaptable and less bound by rigid roles. For example, domestic dogs might not follow the same dominance-based structures that we see in wild wolves or other wild canids. Instead, they may be more influenced by individual relationships, environment, or their particular breed's characteristics.

In a nutshell, while dogs do have a social nature and may exhibit "pack-like" behaviors, they aren't necessarily bound by the same rules or instincts as wild animals. Their social behavior is a bit more flexible.

The privileged life of trained dogs. A dog that knows “place” can be a pleasure to have around while you cook a decadent...
02/17/2025

The privileged life of trained dogs.

A dog that knows “place” can be a pleasure to have around while you cook a decadent meal in the kitchen.

A dog that knows “leave it” can be a trusted companion to bring with on city adventures where litter and distractions can be quite frequent.

A dog that knows “come” can be a joy to bring on vacation or on visits to off-leash areas.

Dogs, and their people, that have completed comprehensive training programs are able to spend more time together because both ends of the leash understand how to navigate life confidently with the skills they’ve (both) acquired.

Training is the process of becoming in sync with your dog so that you both understand what is needed.

When that connection exists, that’s when people notice. You’ll hear comments like “wow!
He’s so well-behaved” or “She is such a polite little pup and you can really tell she adores you.”

It’s a relationship like no other. Curious if this is possible for you and pup?

Join us for an upcoming class to develop your relationship:

• Urban Leash Manners - starting Saturday, 2/22 at 9:30am
• Basic Obedience - starting Saturday, 3/1 at 10:45am
• Off Leash Puppy Kindergarten - starting Monday, 3/17 at 5:45pm
• AKC STAR Puppy Manners - starting Monday, 3/17 at 6:45pm

Classes taught at our studio: 3001 Central Ave

See full class descriptions & register today: https://www.stpetedogworks.com/puppy-classes

Address

3001 Central Avenue
Saint Petersburg, FL
33713

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