01/11/2025
We like to see articles like this from Greenhouse Growers.
DILLON, you are on trend!
"Herbs
We wrote about trends in perennials for 2024, and lavender was on the list then — and still is.
“Lavender is another hot category. Anything that’s herbs continues to do well,” Garcia says. Trends in terms of food and beauty products don’t require an expensive study. Go to your local supermarket and see how many new lavender-flavored items are on the shelves. “We’ve focused a little bit more on lavender,” says Garcia. “It’s one of those plants that checks off a lot of requirements. It’s aesthetically pleasing, provides a great smell, and can withstand little periods of drought.” Herbs like lavender are workhorse plants people are discovering, Garcia tells us. “When consumers see how fantastic herbs are, they just stay. And our herb line continues to have fantastic sales.”
Katie Tamony, Chief Marketing Officer for Monrovia, also discusses lavenders. “We’ve definitely added a lot of new varieties of lavender to our nurseries — different colors, including a reddish one called ‘Anouk Burgundy’ and another quite dark purple called ‘Anouk Purple Flare’. There’s been more of a demand for variety in lavender than we saw in the past.”"