02/14/2025
𝐒𝐭𝐞𝐯𝐞 𝐑𝐨𝐬𝐬 𝐭𝐨 𝐑𝐞𝐜𝐞𝐢𝐯𝐞 𝟐𝟎𝟐𝟓 𝐍𝐑𝐁𝐂 𝐌𝐞𝐝𝐢𝐚 𝐀𝐰𝐚𝐫𝐝
Since its inception in 1998, the National Reining Breeders Classic has benefited from outstanding media coverage across print, radio, and television. Recognizing the critical role the media plays in promoting the event, NRBC management and its board have consistently expressed deep appreciation for those who contribute to its success.
To honor those who go above and beyond in sharing the NRBC story, the organization annually presents the NRBC Media Award to an outstanding media outlet or personality.
For 2025, the award recipient will be Steve Ross. A longtime voice of the NRBC, Ross has provided expert commentary for the show's webcast and covered NRBC events on The Cowboy Channel and RFD-TV. Additionally, he serves as the host of the National Reining Horse Association’s Teton Ridge Sport Desk, further amplifying the sport’s reach.
“Part of Steve’s appeal as a commentator is his deep insight into the reining horse community,” said Cheryl Cody, President of Pro Management, Inc., which manages the NRBC. “His knowledge, enthusiasm, and ability to connect with audiences have made him an integral part of the NRBC, and we are honored to recognize him with this award.”
Ross, of Scottsdale, Arizona, said, "I am truly honored to receive this award from the NRBC. Since its inception, the NRBC has continually raised the standard of excellence for reining events. Being associated with the incredible media team that consistently produces a first-class event is a privilege. I am humbled to be recognized as just a small part of a team and an event that has brought the greatest equine sport in the world the attention and recognition it so richly deserves.”
He added a thank you to NRBC’s Board of Directors and founding members, “Most of all, I want to thank the small group of forward-thinking horsemen and women who saw the potential for a true showcase event and, through relentless effort and unwavering determination, made it happen.”
Beyond his work in media, Ross is an NRHA Judge who travels worldwide as a clinician and coach. His approach—grounded in solid horsemanship and a low-key, effective teaching style—has consistently yielded outstanding results. Over the years, he has trained under some of the industry's top professionals, including:
• Doug Milholland – NRHA Futurity Champion
• Bill Horn – NRHA Futurity Champion
• Winston Hansma – NCHA Futurity Champion
• Tommy Manion – 35 AQHA World Championships
With a focus on building strong foundations in young horses, Ross has developed a reputation for producing some of the highest-selling horses at the industry’s most prestigious reining horse sales.
Past NRBC Media Award Winners
The NRBC Media Award has honored a distinguished list of recipients, including:
• 2009: Wide World of Horses
• 2008: Tonya Garrison
• 2007: Abby Whitaker
• 2006: Lee Schneider
• 2005: Horseman’s Radio Weekly & Bridle and Bit
• 2004: Reiner Magazine
• 2003: Southwest Horse Trader
• 2002: America’s Horse & ANCR Reiner
• 2001: Waltenberry Productions
• 2000: Quarter Horse News