Better Choice Company

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United States
Tampa, FL
Better Choice Company

We are the proud parent company of Halo Pets and TruDog. We are a rapidly growing animal health and w https://shop.trudog.com/

Our Brands and Products Portfolio Consumer Pet Wellness Products:

Halo is a ~$35mm premium, natural pet nutrition brand with a full line of dry/wet food, treats, and supplements for dogs and cats. Halo pet food is distributed at Chewy, Amazon, Pet Smart, Petco, Target.com, and select grocery retailers. As one of the leaders in the macro ‘humanization of pets’ trend, Halo is positioned for explos

ive growth. https://halopets.com/

TruDog is a ~$15mm ultra-premium, boutique, direct-to-consumer brand that offers raw freeze-dried dog food, toppers, treats, and supplements. With the macro, ‘humanization of pets’ trend, TruDog is positioned for not only sustainable growth but also to become the leader in the raw freeze-dried segment. TruDog is a collection of lovingly crafted foods, treats, toppers, and supplements that support dog wellness (We even have cleansing and grooming products). Our feeding philosophy mimics the holistic, raw food dog diet that Mother Nature intended…wholesome and honest. All of our wholesome raw dog food products start with high-quality meats and organs. From there, they are freeze-dried using a proprietary process that holds on to the enzymes, and amino and fatty acids that keep cells healthy, and digestion highly functioning. TruDog is proud that our products are made in the USA, USDA certified, and free from the toxic fillers used to add bulk to most commercially processed pet foods.

09/02/2022

“We’ve partnered with Greater Good Charities for many years and are proud to support their efforts in times of need. When our industry experiences supply chain challenges, shelters are often the first impacted, so we felt that this was the right time to act,” said CEO,Scott Lerner. Read our latest press release here ➡️ http://ow.ly/rEWk50KyUUF

08/31/2022

Scott Lerner, CEO at Better Choice Company, shares five tips for launching a new product in a crowded market. Read all about it on his latest article for Forbes Business Council Business Council ➡️ ( http://ow.ly/V39C50KulSO )

08/29/2022

Better Choice expressed a positive outlook in an interview with Pets+ on Friday, stating: “Our strong balance sheet has helped us keep products in stock and on shelves to meet significant demand – leading to record first half growth.” Read all about it at(➡️ https://petsplusmag.com/better-choice-exec-we-feel-confident-about-a-bright-future/ ⬅️)

The company reported a 50 percent increase in second-quarter sales.

08/23/2022

"We are expecting to get back to a more normal show with higher attendance versus the last couple of years," said Ryan Wilson, VP of marketing at Halo Pets, a Better Choice Company. Read more Pet Food Processing ➡️ https://www.petfoodprocessing.net/articles/16075-new-products-events-and-more-to-look-forward-to-at-superzoo-2022)

08/22/2022

“Over our 30 year legacy, it’s always been our mission to improve the Halo brand and advance our product’s nutritional value and benefits,” said Scott Lerner, CEO of Better Choice Company. Read press release here (http://ow.ly/3MBl50Kpc9I)

08/16/2022

The company reported a record-breaking quarter due to the launch of Halo Elevate, as well as expansions in brick-and-mortar and international markets.

08/11/2022

"Better Choice Company Reports Record Second Quarter 2022 Gross Sales and Provides Corporate Update." Read our latest press release here: http://ow.ly/iBvB50Ki2VH

08/10/2022

"Better Choice refines pet brands, targets millennial owners." Read our issue with Petfood Industry Community Industry here: ➡️ http://ow.ly/kLue50KgWNr ⬅️

07/25/2022

07/21/2022

Join us on Thursday, August 11th for our Q2 ‘22 Earnings Call! In addition to discussing our latest financial results with the investor community, we plan to provide an update on the Halo Elevate launch, share initial results from our new marketing campaign and discuss broader trends across the pet industry as a whole. For more information and to register click here (http://ow.ly/mYfJ50K17OO)

07/19/2022

We're proud to announce that the integration of TruDog Brand into Halo Pets® has occurred on schedule, with no disruptions in our ability to supply loyal customers! Now you can find all the goodness of TruDog wrapped up under one brand Halo. Read all about it (http://ow.ly/WlNN50JZ4ou)

07/08/2022

If you are searching for unconditional love, look no further than a pet! And since they are always there for you, make sure to feed your furry family members Halo (Halo Pets), packed with high-quality nutrition to keep your dog or cat happy and healthy!😻🐶

07/06/2022

In our latest shareholder letter, we take a look at some of the biggest achievements for this year thus far, and the road ahead. Read our latest press release to learn more: (http://ow.ly/QA9850JPvct)

07/01/2022

Ryan Wilson, Marketing VP speaks with Consumer Goods Technology on "The Mix: Because You've Never Met a More Engaged Consumer Than a Pet Parent" Read the entire interview: https://consumergoods.com/mix-june-21-ryan-wilson-better-choice

06/29/2022

It's not just about our pets being happy - it is, first and foremost, a commitment to their health. We know that the best way for them (and us pet parents!) is natural ingredients paired up with science-based formulas so they can live happier lives longer! To learn more check out HaloPets.com and BetterChoiceCompany.com! 🐶🙆‍♀️😻

06/21/2022

Better Choice to Join Russell Microcap® Index. Read all about it in our latest press release ➡️ http://ow.ly/2OzO50JCG77 ⬅️

06/17/2022

We're not saying Halo Elevate has the best packaging design in America...but we did just win an award for it.
Read all about it: ( http://ow.ly/zBm850JwZcC )

06/14/2022

The war for talent is real. Every business today is challenged to attract (and keep) the right workers.

06/14/2022

Building a strong team is about more than just finding the right people - it's about retaining talent and keeping them motivated in an ever-changing work environment. Here's how we do it at Better Choice Company➡️ http://ow.ly/jekL50JxgQy

06/09/2022

Halo Elevate is giving the pet industry a boost with their unique products now available at more than 1,500 stores nationwide! Check out your nearest Petco and Pet Supplies Plus and get your paws on some Halo Elevate today!

06/08/2022

Halo Pets has The World's Best Food For The World's Best Kids. And yes, we are talking your furry family members! 🐶😻 - Read our feature on Adweek and watch Halo Pets 60 spot-on ad and see why our pets are simply the Best kids in the world! https://tinyurl.com/halopets ⬅️

06/07/2022

New website, Elevated pet nutrition! Check out Halo Pets' new look at HaloPets.com!

06/03/2022

$7 million in net international sales in Q1 '22--A 77% increase to that of Q4 '21--We are truly changing the game when it comes to pet nutrition and wellness!

06/02/2022

Feeding time just got a little bit more fun with Halo Elevate's new augmented reality app! Check it out! Learn all about how Halo Pets keeps your pet happy and healthy, compare our product against other leading brands, and take $5 off of your first purchase of Halo Elevate at your local Petco or Pet Supplies Plus!

05/16/2022

"The most important element to international success is finding the right partner who understands the local market dynamics." CEO, Scott Lerner. Read the entire article on Forbes
➡️ http://ow.ly/qNjA50J7YYB ⬅️

05/12/2022

When you have a world-class team with a unified vision, the results speak for themselves!

05/12/2022

Missed this morning's Q1 Earnings Call? Not a problem! You can rewatch and download our latest presentation here
➡️ (http://ow.ly/bHOq50J5KQU) 🚨⬅️

05/10/2022

Don't miss our Q1 earnings call this Thursday, May 12th, 8:30 a.m. ET and join our presenters: CEO Scott Lerner, CFO Sharla Cook, EVP Sales Donald Young, and EVP Strategy Rob Sauermann, as they update customers and investors alike with Better Choice's latest news. Register here: http://ow.ly/Jxf350J3cML ⬅️

05/08/2022

Happy Mother's Day from Better Choice Company! We hope you're having a wonderful day, and enjoying all the perks that come with the title of "pet mom" 🐶❤️🙍‍♀️❤️😻

05/06/2022

Better Choice understands what it takes engage with customers and audiences, on and off the web. Read CEO, Scott Lerner's featurette along with 15 other Forbes Council Members on how to strengthen online & offline brand presence➡️ http://ow.ly/KOsG50J1m8S

Address

12400 Race Track Road
Tampa, FL
33626

Website

https://betterchoicecompany.com/

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Videos

BTTR - Year In Review

Starting to wonder where the year went...but we can all agree on one thing: it’s been pawsome. 🐾 . . . #chooseBTTR #BTTR #caturday #halopets #boopthefloof #floof #boop #catlife #catsofinstagram #catsofig #lifeofcats #wildlifelovers #catsbeingcats #catlovers #animallovers #grumpycats #dogsofinstagram #dogs #doglover #dogsofig #pets

Singles Day Record Sales

$2.6+ million of Better Choice branded product during Singles Day! End-consumer purchases of Halo products increased more than 4-fold, driven primarily by significant new customer acquisition. Learn more at https://tinyurl.com/Singles-Day-Press-Release . . . #chooseBTTR #BTTRFacts #cats #dogs #halo #haloelevate #earnings #investment #investor #BTTR #stocks #cats #bestnutrition #petnutrition #catsofinstagram #trade #stockmarket #nyse #stockwatch

Q3 Highlights

We've crunched the numbers, so you don't have to!🐶🚨 - $15.9m in Gross Sales – A BTTR Record! - $35m NET sales YTD - 35% Growth in E-Commerce Sales - Expansion to over 2K+ Pet Specialty Stores . . . #chooseBTTR #BTTRFacts #cats #dogs #halo #haloelevate #earnings #investment #investor #BTTR #stocks #cats #bestnutrition #petnutrition #catsofinstagram #trade #stockmarket

A BTTR Team

Becoming the Most Innovative Premium Pet Food Company in the World! Meet the leaders behind one of the top pet food brands in the world. Q3 Highlights: - $15.9 in Gross Sales - A BTTR Record! - 43% Growth in International Sales - 35% Growth in E-Commerce Sales - Launching in Over 2000+ Pet Specialty Stores in 2022 And More!

https://bit.ly/30Ny1xa🚨⬅️🚨EXTRA! EXTRA! TOMORROW we are going LIVE on Zoom! Meet the BTTR team tomorrow, and learn how they've made @halopets the success it is today! We'll be discussing exciting Q3 results, our partnerships, and expansion to more than 2000 locations, and the 2022 Halo Elevate!⁠ .⁠ .⁠ .⁠ #chooseBTTR #BTTRFacts #HaloPets #boopthefloof #floofbread #floof #skinandcoat #earnings #investment #investor #BTTR #stocks #cats #bestnutrition #petnutrition #catsofinstagram #trade #stockmarket

https://bit.ly/30Ny1xa⬅️🚨😻 Join us this FRIDAY, December 10, at 1 PM! And meet the leaders behind the success of Halo Pets and TruDog, as they discuss Q3 exciting results, new distributor partnerships and expansion, and the 2022 Halo Elevate launch! . . . #chooseBTTR #HaloPets #boopthefloof #floofbread #floof #skinandcoat #earnings #investment #investor #BTTR #stocks #cats #bestnutrition #petnutrition #catsofinstagram #trade #stockmarket

🚨PET PARENT-APPROVED – A BTTR PET PRODUCT🚨 REGISTER HERE: https://bit.ly/30Ny1xa 🚨🐶😻 Ready to meet a BTTR Team? Join us December 10, 1PM EST and meet the amazing leadership behind the success, and goodness of Halo Pets, and what makes us the BEST holistic and proactive solution for pet care and nutrition! . . . #chooseBTTR #BTTRFacts #BTTRTeam #HaloPets #TruDog #earnings #investment #investor #BTTR #stocks #catsofig #dogs #cats #bestnutrition #petnutrition #dogsofinstagram #catsofinstagram #stock #stockwatch #finance

New Quarter, New Numbers! We’ve crunched the numbers, so you don’t have to! . . . #chooseBTTR #BTTRFacts #HaloPets #TruDog #earnings #investment #investor #BTTR #stocks #dogs #cats #bestnutrition #petnutrition #dogsofinstagram #catsofinstagram #trade #stockmarket

BTTR Choice Q3 Earnings Call

Join us on TOMORROW, November 10th for our Q3 Earnings Call! We are looking forward to providing exciting updates of our 2022 Halo Elevate launch to all our investors and consumers! REGISTER HERE: https://bit.ly/3bKD6I5 #choosebttr . . . #BTTRFacts #HaloPets #TruDog #earnings #investment #investor #BTTR #stocks #dogs #cats #bestnutrition #petnutrition #dogsofinstagram #catsofinstagram #trade #stockmarket

We are Better Choice Company, and we are committed to helping DOGS & CATS live HEALTHIER, HAPPIER, LONGER LIVES. Together with Halo Pets & TruDog, WE are THE holistic solution for proactive pet care and nutrition for our furry family members! . . . #chooseBTTR #bttrfacts #BTTRnutrition #HaloPets #TruDog #bestnutrition #pets #petnutrition #AnimalWelfareCertified #CertfiedSustainableSeafood #MadeInUSA #SustainableGrowth #bttr #catfacts #dogfacts #dogsarelife #catsofinstagram #catsofig #instacat #dogsofinstagram #instadog #dogsofig #dogsworld #mustlovedogs #cutedog #cutedogs #cutedogsgram

BTTR Facts

Our philosophy mimics the holistic, raw dog food diet that Mother Nature intended. All of our wholesome, raw dog food products start with high-quality meats, made in the USA and free of toxic fillers! . . . #chooseBTTR #BTTR #BTTRfacts #TruDog #pets #petnutrition #nutrition #holisticdiet #dog #dogsofinstagram #dogstagram #doglife #dogoftheday #dogmodel #doggos #doglover #instadog #instapet #instaanimals #instapet #instadogs #cutedog #dogphoto

BTTR Facts

Halo Pets is certified by the Global Animal Partnership's Animal Welfare Certification which confirms that #animals are raised #humanely, are not subject to antibiotics or hormones, and are fed an animal byproduct-free vegetarian diet. Halo Pets is also a certified partner of the Marine Stewardship Council, which verifies seafood is wild-caught, #sustainably sourced, and traceable. MSC is the leading global wild fishery certification to offer #ocean to plate traceability and supply chain certification. Halo uses non-GMO ingredients. 🐶🐱 . . . #chooseBTTR #bttrfacts #MadeInUSA #HaloPets #SustainableGrowth #bttr #catfacts #dogfacts #dogsarelife #catsofinstagram #catsofig #instacat #dogsofinstagram #instadog #dogsofig #dogsworld #mustlovedogs #cutedog #cutedogs #cutedogsgram #petsofinstagram #petnutrition #pets music: www.bensound.com