02/22/2025
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🙌 Cults, propaganda, fake news and misinformation in the equine industry… 🙌
Are you making the right choices for your horse?
And are you truly empowered to make them? Who and what guided you to make the decisions?
Let’s start with this: What is propaganda, misinformation and fake news?
“The terms ‘propaganda’, ‘misinformation’ and ‘fake news’ often overlap in meaning. They are used to refer to a range of ways in which sharing information causes harm, intentionally or unintentionally – usually in relation to the promotion of a particular moral or political cause or point of view.
It is possible to separate out three clearly different uses of information which fall into this category:
• Mis-information - false information shared with no intention of causing harm
• Dis-information - false information shared intentionally to cause harm
• Mal-information - true information shared intentionally to cause harm
Although none of these phenomena are new, they have taken on new significance recently with the widespread availability of sophisticated forms of information and communication technology. The sharing of text, images, videos, or links online, for example, allows information to go viral within hours.”
Source: https://www.coe.int/en/web/campaign-free-to-speak-safe-to-learn/dealing-with-propaganda-misinformation-and-fake-news
What are the characteristics of a cult?
• “A charismatic leader: Cults always follow a charismatic leader, living or dead, whose teachings are considered of the highest importance.
• Ideological purity: Members are strongly discouraged from questioning the cult's doctrine and any doubts are met with shame or punishment.
• Conformity and control: Cult leaders often exercise an extreme degree of control over members' lives, including dictating what they can wear and eat and what kinds of relationships they can have. Conformity is also enforced by group members who police one another.
• Isolation and love-bombing: It is common for people in cults to be encouraged to cut contact with outsiders, including close family members. Within the cult, new members are often subjected to love-bombing, a practice where new initiates are showered with love and praise to bring them deeper into the cult and foster a sense of belonging
• Us-vs-them mentality: Cult members are often encouraged to see the cult as superior to life on the outside and to feel that those outside the cult lack understanding or insight.
• Apocalyptic thinking: Preparation for a supposed apocalypse or cataclysmic event is a major characteristic of many cults, especially cult religions (eg “if you do this your horse will die”)
• Time and energy: Followers are expected to dedicate huge amounts of time and energy (and often money) to the cult to the exclusion of their own lives, interests, jobs, and families.”
Source: adapted from https://study.com/learn/lesson/cult-characteristics-types-behavior.html #:~:text=Charismatic%20leaders,Isolation%20and%20abuse%20of%20members
On my page, website, webinars and educational resources, I provide information backed by objective evidence. I provide references and resources, and I even show you how you can document and objectively assess your own horse, for more accurate assessment and tracking changes resulting from the choices you have made on behalf of your horse.
I don’t teach you how to trim hooves. Instead, i support you on your learning path to trimming horses - your way.
I share my journey, my assessments, recommendations and results. I show you how I assess welfare conditions, and why, and encourage you to do the same, using physiological, postural and behavioural parameters which help give horses a voice, opinion, and a window into their subjective, lived experience.
This is how we learn to truly advocate for them. The manner in which you advocate becomes easier to choose when we meet the horse where they are, and remove the ego.
💚I want you to take your own journey. I want you to question everything critically, including anything I share.
💚I want owners to experience empowerment.
💚To me, empowerment = the ability, strength, confidence and resources to act legitimately and authentically on behalf of oneself and a horse in their charge.
💚 To me, empowerment isn't a regurgitation of another’s belief system.
💚 To me, empowerment doesn’t come from propaganda, fake news, misinformation or cult membership.
💚 To me, empowerment comes from critical thinking balanced with intuition and embodied knowledge.
💚 To me, empowerment leads to wisdom, courage, and personal growth.
👏I’m all for that. Are you? 🐴🥰
Www.holisticequine.co.uk - supporting and promoting compassionate equestrianism for the benefit of everyone 💚🙏🐴