Pet Rock Festival

07/15/2025

🐾 POSTERS ARE IN! 🐾
The first printing of the 2025 Pet Rock Festival poster is here — and Lewis Ray is already showing it off like a total rockstar. (Spoiler: it looks AWESOME.)

Now we need your help to get these beauties up and around town. Can you hang a few at your favorite local haunts — dog parks, coffee shops, vet offices, music venues, you name it? Whether you can take two or twenty, we’d be grateful for the helping hands (and paws).

📬 Want some?
➡️ Email Charlene at [email protected]
➡️ DM us
➡️ Or just drop a “👋” in the comments and we’ll reach out!

Let’s get these posters posted and make the 27th annual fest our biggest yet.

07/09/2025

This is positively heartbreaking. Our thoughts go out to all of those affected.

Video from the scene showed flames engulfing the barn on North Street.

07/08/2025

The famous actor Ryan Gosling never imagined that one of the deepest and most sincere bonds of his life would be born in 2000 behind the bars of a Los Angeles animal shelter.
There, among many animals waiting to be adopted, was George—an elderly, scruffy-looking dog that no one paid attention to. No pedigree, no cute tricks. Just a quiet, dignified, almost invisible presence.

But Ryan saw him. And he chose him.
He adopted George without hesitation, and from that moment on, they were inseparable.

George followed him everywhere: to movie sets, interviews, neighborhood walks—even red carpets.
Once, while on Ellen DeGeneres’ show, Ryan laughed and said: “George never thought of himself as a dog... he believed he was a rockstar.” Even at 17, he added, “he still had his charm, in his own way.”

But behind those jokes, there was something much deeper.
For Ryan, George wasn’t a pet. He was family.
He wore George’s tag around his neck, printed his face on t-shirts, and talked about him at festivals the way one speaks about someone who changed their life.

When George passed away, Ryan mourned him with genuine sorrow.
He remembered him as “more than a dog... a true friend.”

But Ryan’s love didn’t end with George.
One day, while driving with Eva Mendes, he saw a dog running in the middle of the road.
He stopped the car, turned around, and saved him from traffic.
No one filmed it. No photographers, no applause. Just the right thing, done in silence.

Over the years, Gosling has spoken openly against animal abuse, supported shelter adoptions, and used his voice for those who cannot speak.
Not to be seen, but because he knows firsthand what it means to be loved by an abandoned animal.

Because it wasn’t just George’s story.
It’s the story of all those forgotten dogs, waiting silently behind bars for someone to notice them.
And it’s the story of what can be born from a glance, a choice, an open heart.

"Don’t shop. Adopt. Because they’re not just looking for a home. They can teach us how to love."

07/08/2025

We’re excited to welcome Col. Potter Cairn Rescue Network to this year’s Pet Rock Festival! 🐾 They’re one of the many incredible animal welfare nonprofits joining us Oct. 5 at the Lancaster Fairgrounds. They’re also running an online auction right now—check it out while supporting terriers in need! Make sure your organization (or your favorite organization) is signed up - message [email protected] to reserve your spot. No cost for nonprofits.

06/30/2025

Are you happy with your pet insurance? Sounds like quite are few are very unhappy with Nationwide Pet in Massachusetts --

Some Massachusetts pet owners say they’ve been duped. They’re suing Nationwide Insurance for dropping their pet insurance they thought was good for the life ...

06/24/2025

🍽️ Calling all food vendors! Pet Rock Festival returns to the Lancaster Fairgrounds on Sunday, Oct. 5, 2025, and we’re looking for vegetarian/vegan-friendly vendors to join New England’s largest animal welfare festival! 🐾Thousands of attendees, great exposure, and an amazing cause. Interested? Email [email protected] for details!

06/19/2025

We’re thrilled to welcome VEG ER for Pets – Shrewsbury as a major sponsor of Pet Rock Fest 2025! 🐾🎉 VEG has quickly built a stellar rep for top-notch, 24/7 emergency care — and we’re proud to team up with a crew that’s as passionate about animals as we are. 💚

06/19/2025

🎸 CALLING ALL BANDS & MUSICAL ACTS!
Think you've got what it takes to rock the Pet Rock Festival stage? We’re making our final picks in the next two weeks—and we’ve got two open slots left for never-before-played performers. No repeats! We’re looking for fresh energy, killer sound, and good vibes only. If you're interested, email your band/act's bio, pitch, and video/audio clips to [email protected] for consideration. We get lots of requests, so get yours in ASAP. Rock for a cause—and in front of thousands of animal lovers—this Oct. 5 at the Lancaster Fairgrounds. 🐾🎶

06/16/2025

🐾📸 Is your cat the Cutest in New England? Let’s settle it.

Enter the Pet Rock Fest Cat Photo Contest and show off your fabulous feline in their finest moment — snoozing in the sun, perched on your head, cuddled up with the baby, or just being their chaotic cute self.

✨ Prizes! Trophies! Eternal Internet Glory!
Deadline to enter: Sept. 25 (then the real drama begins — voting!)
Winners announced live at Pet Rock Fest 2025!

GO HERE TO ENTER 👉 https://www.petrockfest.org/catcontest