Advertising is bothering consumers ... except when they are waiting:
- TV ads bother 3 consumers out of 4.
- Mailings , Radio and Internet ads bother more than half of the consumers,
- Ads in magazines and at the cinema bother 1 out of 4 only
Whereas advertising while consumers are waiting is very welcomed by 9 consumers out of 10. Consumers are at least 2 times more receptive while they are w
aiting. A TV ad, for instance, will be memorized by 17% of the consumers if they watch it on their TVs screen at home. The same ad will be remembered by 27% of consumers if they see it while they are in the waiting room. People wait on average 20 minutes at the Vet making them prime candidates for wait marketing. Digital 32 inch TVs are installed in the waiting rooms of most prominent veterinarian practices in a particular area. Professionally designed advertisements are displayed on these TV’s to target the people while they wait.
