American Equestrian Trade Association

09/16/2024

Join us at the AETA International Trade Show | JAN 22-25, to experience the debut of Tecovas, the beloved direct-to-consumer boot brand, along with an array of prominent English and Western brands on the 10th floor World Trade Center expansion. This newly reimagined space will feature a wide array of prominent brands including Levi’s, Signature Products Group, Cinch, Thorogood, CAT Workwear, Ariat, Kensington Protective, Shires Equestrian, Sendero Provision, and Staunch Traditional Outfitters.

Get ready for the ultimate English and Western marketplace experience in January 2025!

09/10/2024

We had an incredible time at the AETA Night of Networking at this past August’s AETA International Trade Show, and we’ve got the photos to prove it! Check out our new photo album to relive the memorable moments, connections, and fun we all had together.

From engaging conversations to smiles and laughter, these snapshots capture the essence of our amazing equestrian community. Head over to the album to see if you can spot yourself!

09/10/2024

09/05/2024

We’re thrilled to announce the latest episode of “Leaders Of The West" hosted by Jessie Jarvis live from Dallas Market Center! Tune in now to gain exclusive insights from industry leaders and visionaries.

Jessie Jarvis gets exclusive business insights from Cindy Morris, CEO of Dallas Market Center, Ryan Vaughan, CEO of Rios of Mercedes Boot Company, and Jilly Tweedy, Owner and Founder of Tucker Tweed Equestrian. Listen to learn how connecting and building relationships at Dallas Market Center and beyond has played a role in their success.

Don’t miss this opportunity to learn from industry pros!

Click the link to listen: https://ofthewest.co/post/bonus-live-from-dallas-market-center

08/21/2024

Congratulations to KL Select and ThinLine Global on winning Best Visual Presentation for their booths in the AETA International Trade Show!

Their innovative designs and dedication to excellence truly stood out, making a lasting impression on all attendees. Thank you to KL Select and ThinLine Global for raising the bar!

08/08/2024

Don’t miss out on this opportunity to connect with other industry leaders, exchange innovative ideas, and build lasting relationships!

Click the link to register: https://dallasmarket.wufoo.com/forms/s9hi3nf1daoqkl/

07/31/2024

Join us at the highly anticipated Western/English Fashion Show | August 14! Catch stunning collections on the runway and connect with fellow equestrian enthusiasts at AETA Night of Networking afterwards. You won’t want to miss this!

We can’t wait to see everyone in Dallas at the AETA International Trade Show | August 14-17!

Click here to register for AETA Night of Networking: https://dallasmarket.wufoo.com/forms/s9hi3nf1daoqkl/

07/23/2024

As you know Dallas Market Center is home of the hottest trend and the leading Western and English lifestyle marketplace. We are thrilled to announce that Kensington Protective and Shires Equestrian are joining our newly imagined 10th floor expansion with permanent showrooms, debuting in January 2025! Stay tuned for more updates and the latest news regarding our Western and English expansion.

Click the link to learn more: https://bit.ly/3SdiGNJ

07/18/2024

We know that safety is paramount, but who says you can’t look good while staying protected?

Whether it’s a chic helmet, stylish boots, or vibrant body protectors, blending safety and style ensures you always ride with confidence and flair. What’s your go-to safety gear that doesn’t compromise on style?

Join us at the August AETA International Trade Show at Dallas Market Center, where you’ll find the latest innovations in equestrian safety, equipment and stylish apparel.

Kerrits Equestrian Apparel | 10-3401
Antarès Sellier | 10-3304
Canter Culture Riding Apparel | 10-3414
Pénélope Collections at French EQ | 10-3210
Criniere Life | 10-3901
Belle and Bow Equestrian | 10-3510
Yagya | 10-4410
Kastel Denmark - DK | 10-3612
Goode Rider | 10-3316

Center

07/11/2024

Join us at the AETA International Trade Show this August to discover top brands and must-have items that every rider should have.

From grooming tools to fly sprays and everything in between, the AETA International Trade Show brings together the finest brands and equestrian products to keep you and your horse at the top of your game!

Bit-Tex | WTC 10-4206
Ajrsport | WTC 10-4500
Kerrits Equestrian Apparel | WTC 10-3401
Pénélope Collections - USA at French EQ | WTC 10-3210
Tipperary Equestrian Phoenix Performance Products | WTC 10-4400
Sixteen Cypress | WTC 10-3616
The Infused Equestrian | WTC 10-3312
5/A BAKER owned/manufactured by JACKS INC. | WTC 10-4102

07/04/2024

Happy 4th of July from the American Equestrian Trade Association! As we celebrate this special day filled with freedom, fireworks, and festive cheer, we want to extend our warmest wishes to our AETA community.

07/02/2024

Join us for the AETA Night of Networking on 8/14 following the Western & English Trend Fashion Show! Get ready for an evening of meaningful connections, industry insights, and great company. This is the perfect opportunity to engage with fellow professionals and build lasting relationships.

See you there!

Click the link to register: https://bit.ly/3yuDp8H

06/27/2024

Get ready to be inspired by the talented Michel McNabb, the creative force behind a jewelry line that radiates love, joy, and her passion for horses. Featured in our latest SPARK Magazine article, Michel’s passion shines through every beautiful piece she designs. Whether you’re already a fan or new to her work, this is a story you won’t want to miss! Dive into SPARK Magazine and get to know the maker behind the magic.

Visit them at the AETA International Trade Show | August 14-17.

Click the link to read the full article: https://bit.ly/3zmyh7b

06/27/2024

Explore brand excellence across categories in the English industry at the AETA International Trade Show happening this August 14-17! Don’t miss out on networking opportunities with industry leaders, innovative products and gear.

The countdown is on – register today and join us in Dallas at the AETA International Trade Show!

Click the link to register: https://bit.ly/3WdKm7N

Equinavia | WTC 10-4401
C4 Belts Equestrian | WTC 10-3506
EGO7 | WTC 10-3616
Tucker Tweed Equestrian | WTC 10-3301
Next One Equestrian Riderzon | WTC 10-3210
ThinLine Global | WTC 10-4410
Pénélope Collections - USA at French EQ | WTC 10-3201
Samshield | WTC 10-4200
Veltri | WTC 10-3616

06/20/2024

Check out the Western and English permanent showroom expansions updates!

Dallas Market Center is home of the hottest trend and the leading Western lifestyle marketplace. We're thrilled to announce the expansion of Ariat. Dive into their high-performance lines of English, Western, and workwear.

Click the link to learn more: https://bit.ly/3VO8e1e

06/13/2024

Take a peek at behind-the-scenes photos of SPARK Magazine's "Eyes on the Prize" photo shoot.

Check out the newest issue of SPARK Magazine, and learn how you can curate the perfect collection of English riding apparel and accessories, all which will be available at the AETA International Tradeshow this August 14-17.

Click the link for article: https://bit.ly/45ub66U

06/05/2024

Happy Month of June!

As we welcome the beautiful month of June, we’re excited about all the upcoming opportunities and events in the equestrian world. The AETA International Trade Show is only 2 months away! Join us 8/14-8/17 for an incredible showcase of the latest equestrian products, innovations, and networking opportunities. Don’t miss the chance to connect with industry leaders, discover new brands, and stay ahead in the equestrian market.

Let’s make this summer one to remember. We can’t wait to see you there!

Click the link to register: https://bit.ly/3yLQFG7

05/30/2024

Are you ready to elevate your equestrian journey? As an AETA member, you get access to a world of incredible benefits all for free!

Perks include:
- Exclusive access to AETA events
- Ability to join our vibrant Facebook Community group
- No membership fee
- Entry to the WESA market with your AETA badge
- Enjoy complimentary lunch during market
- Proudly wear your AETA lanyard

Connect, share, and grow with fellow equestrian enthusiasts! Join AETA today and be a part of a thriving community.

05/23/2024

Join us for an unforgettable evening of dining and networking at the AETA Night of Networking on Wednesday, August 14th. Connect with industry professionals, share insights, and forge new partnerships.

Secure your spot now and take the reins on expanding your equestrian network!

Click to register: https://bit.ly/3yuDp8H

05/17/2024

Saddle up for style at this year's AETA show! Proud to announce some of the returning brands you will see at this year's AETA International Trade Show, August 14-17, 2024.

Samshield
TRUST EQUESTRIAN
Kensington Protective Products
Veltri
Yagya
Sixteen Cypress

Click here to register: https://bit.ly/3WdKm7N

05/10/2024

Join us for the AETA International Trade Show, August 14 - 17, 2024. See you there!

Click here to register: https://bit.ly/3WdKm7N

05/02/2024

We can't wait to see everyone again in August! Click here to register for AETA International Trade Show: https://bit.ly/3WdKm7N

Back by popular demand...save the date for the return of the AETA Networking Dinner on Wednesday, August 14th. Additional registration details coming soon.

04/24/2024

Do you know who to contact with your AETA questions? Meet your AETA contacts!

If you're an AETA exhibitor or are interested in becoming one, you'll want to contact Bailey Watson, VP of Apparel Leasing.

If you're a store owner/buyer or interested in attending the AETA show, you'll want to reach out to Amanda Smith, Retail Development Manager.

Click here to register for August's show: https://bit.ly/3WdKm7N

04/17/2024

With the AETA Show less than 4 months away, we wanted to give you a peek of some of the returning brands you won't want to miss!

*Ariat
*Hunter Bridles
*French EQ
*At Home With Ray

AETA International Trade Show | August 14 - 17

Click the link below to register:
https://hubs.li/Q02qX17H0

03/27/2024

Hope you had a blast in January in Dallas! Registration for August's AETA tradeshow is now open - secure your spot today! 🐎

Click the link below to register:
https://hubs.li/Q02qX17H0

02/15/2024

Spread the love this Valentine's Day! 💕🐎 Discover how mindfulness can enhance your bond with your horse and boost your riding skills. Check it out! 👇

Practicing mindfulness can not only help you stay in the present when working with your horse, but build your confidence, resilience, and improve your riding.

02/07/2024

Take a look at another one of our January Style Eye influencers, Lindsey Walczak, as she showcases some amazing finds from the AETA Show last month!!
You can find more details of these products on her Instagram

02/01/2024

Check out the fabulous products our Style Eye Influencers discovered at the January AETA Show!
Swipe to see the top picks curated by Madelyn Houser, and get more details on her choices by following her on Instagram at

01/25/2024

Congratulations again to these two members on their achievements:

Kensington Protective Products on their 70th anniversary – that’s impressive staying power!

Dubarry of Ireland for receiving the Best Visual Award for January's AETA Show – their booth looked amazing!

Thanks again AETA community for such a memorable show!

01/19/2024

WOW AETA!!
You continue to amaze us and we are so grateful for this amazing community!
It was wonderful seeing so many buyers and exhibitors at tonight’s Networking Dinner and we can’t wait to do this again in August with raffles, games, and more!
Please share your experiences of this event with the community!!